ISBA unveils new look

Mon, 25 Jun 2007

The Incorporated Society of British Advertisers (ISBA) is unveiling a new look for the first time in ten years. The rebrand, which includes a new logo, was created by Exentric.

The refresh comes less than two months after director general Mike Hughes took up his new role and just a week before the ISBA annual lunch and publication of its annual report.

Hughes says the logo combines "freshness, openness and confidence" and positions the society as the "voice of British advertisers".

"We recognised that our old logo was looking a bit tired," he says. "The new design much better reflects the contemporary and professional member services organisation we are."

Hughes, a former marketing director for Coca-Cola Great Britain and chief executive of Bulmers, succeeded Malcolm Earnshaw, who announced he was retiring after six years at the helm in July last year.