Lastminute.com introduces new brand positioning

Lastminute.com is introducing “Love Living Lastminute” as a new brand strapline in an effort to “celebrate spontaneity” and take the brand back to its roots. Watch the new ads from Lastminute.com here.

Sarah Bartlett, Lastminute.com CMO told Marketing Week the new strapline is designed to emphasise its authority in supplying last minute travel deals and will form a long-term brand positioning statement, not just a campaign slogan.

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