Littlewoods signs Coleen Rooney as its face in £2m deal
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Mail order company Littlewoods has signed footballer Wayne Rooney’s wife Coleen Rooney to front its new TV ad campaign in a £2m deal.
Coleen Rooney
The ad campaign is expected to be unveiled in the autumn.
Leo Burnett handles the advertising for the catalogue business, which has been struggling to compete with competition such as the successful Asos.com.
It reviewed its advertising business, held at WCRS, last year.
The company, owned by Shop Direct, split its Littlewoods and Very.co.uk (previously Littlewoods Direct) businesses between Leo Burnett and VCCP.
At the end of last year, the retailer launched campaigns for both brands. Littlewoods’ Christmas ad promoted the fact that customers could spread their payments over time.
Very.co.uk’s advertising features Holly Willoughby and Fearne Cotton.
This story first appeared on Pitch.
YouGov Insight:
· Times may be harder but one in five consumers are still going out and shopping for clothes as often as possible.
· 1 in 4 women say that they are still going out and shopping and shopping for clothes as often as possible.
· Women spread their shopping across more clothing categories than men. As well as the normally women-only items like dresses, they are more likely than men to have bought almost all items of clothing common to both genders.
