Profile: Sir Charlie Mayfield

John Lewis Partnership Chairman

Lynx launches space academy

Lynx is launching a campaign in partnership with astronaut Buzz Aldrin to give fans a chance to go into space to support the launch of its latest fragrance Apollo.

The Unilever owned brand is sponsoring a space academy programme that it says is its “most ambitious” brand activity ever.

The ad, created by BBH, shows a heroic fireman being upstaged by an astronaut.

Activity is also running globally under the Axe brand and will give 22 fans around the world an opportunity to go on the space shuttle in 2014.

Readers' comments (3)

  • I am there, where do I sign up !

    Fantastic news

    Lynx - Smell out of this world and you show her the stars!

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  • I want to see a Lynx advert where someone applies some in the shuttle and the rest of the passengers fall about gagging and coughing..

    We all know that experience don't we ;o)

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  • They are also running an app relating to their 'space academy'. Lynx could have one of the biggest campaigns we'll see this year! After all, who wouldn't want to be an astronaut?

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