Lynx launches space academy
Lynx is launching a campaign in partnership with astronaut Buzz Aldrin to give fans a chance to go into space to support the launch of its latest fragrance Apollo.
The Unilever owned brand is sponsoring a space academy programme that it says is its “most ambitious” brand activity ever.
The ad, created by BBH, shows a heroic fireman being upstaged by an astronaut.
Activity is also running globally under the Axe brand and will give 22 fans around the world an opportunity to go on the space shuttle in 2014.