McCain splashes £1m on sweet potato campaign
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McCain, the British chip manufacturer, has launched a £1m campaign to push its sweet potato product.
A sweet potato sampling road show is travelling across the UK giving over 100,000 consumers the chance to taste sweet potato and pick up a coupon booklet which includes 3 x 50p off coupons.
Supporting this, a competition website has been created, giving consumers the opportunity to describe their perfect dinner party for a chance to win a meal cooked by a profe
ssional chef. The winner will be selected by a public vote via the website with competition entrants and voters each receiving a 50p off coupon for taking part.
Throughout March the McCain “Good Unlimited” TV advert, which sees inside a make-believe McCain potato factory, will be repeated on TV screens and in print.
Readers' comments (1)
Anonymous | Tue, 16 Mar 2010 2:33 pm
A very brave move by McCain! Of course sweet potato is arguably one of the next varients, given the Albert Barlett branding route on Roosters, but it hasn't really worked in snacks and possibly won't here! One of the big problems will be getting people to trial at a roadshow, if they don't really know what the product is and have no benchmark to set against. If I was McCain I'd think I'd be inclined to have other complimentary products available to taste as well even if only Oven chips!
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