MediaCom wins 25m TUI Travel

Fri, 18 Apr 2008

MediaCom has scooped TUI Travel's £25m consolidated media planning and buying account after a four-month review. The WPP-owned agency beat Aegis' Carat in a final round to win the business.

The travel company called the review in December following its merger with First Choice (MW December 20, 2007). Incumbents Walker Media (First Choice) and Media Planning Group (TUI) were eliminated at an earlier stage. Universal McCann also pitched for the business.

The review was overseen by TUI product and marketing director Tim Williamson. Williamson was promoted to the top marketing role for the merged group in September last year.

Williamson consolidated TUI's advertising account into Beattie McGuinness Bungay following a pitchy against Krow. BMB was appointed to handle First Choice's advertising in September 2005, while Krow won the TUI account in November 2006 from DDB London.

TUI Group, owner of Thomson, merged its tourism operations with UK rival First Choice Holidays last year to form TUI Travel. The group's brands include Crystal Holidays and Portland Holidays, as well as online hotel booking brand LateRooms, which BMB picked up in November last year without a pitch (MW November 15, 2006).

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