Mercedes designs furniture range

Mercedes Benz is extending its brand into the lifestyle sector by creating a furniture range inspired by its cars.

Mercedes furniture

The range, which includes a sofa and table, combines Mercedes’ technology and luxury credentials with designs inspired by its cars.

The first collection has been developed in partnership with Formitalia Luxury Group, which also sells furniture under the Lamborghini and Aston Martin automotive brands.

The range has been created by the Mercedes Benz Style division, which was launched in 2010 to extend the car marque’s design skills into other areas. It has already developed designs for yacht and helicopter interiors.

Mercedes aims to apply its design principles to a number of lifestyle and industry product categories in coming years.

It will launch the range at the 2012 Milan Furniture Fair in April.

Readers' comments (1)

  • Don't think is a nice move from Mercedes. These kinds of products are mean to be "niche" and "luxurious". Would you manufacture a car if being a chocolate manufacturer? This is the same direction. Be careful with killing your brand Mercedes.

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