Monster.co.uk campaigns to "Bring Back Britain's Lunch Hour"
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Monster.co.uk, the online recruitment and careers specialist, has launched a campaign to ‘Bring Back Britain’s Lunch Hour’ with a dedicated website, PR and social media campaign.
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The campaign website will feature advice, tips and ideas from a range of experts including recipes from chef Gizzi Erskine (pictured). It will also offer nutritional advice, life-coaching and fitness tips.
As part of the campaign Monster commissioned a survey which found 19% of people take under 15 minutes for lunch and over 10% admit they never take a break at lunch time, or if they do take a break, the most popular activity is catching up on e-mails and phone-calls which means never leaving their desks.
When asked what they’d rather be doing the most popular choice was reading (22%), closely followed by a power nap (22%). Regardless of time taken, less than 1% of us think that working is a good way to spend the lunch hour.
Isabelle Ratinaud, marketing director at Monster, says: “The campaign will be a launch pad to engage with employees in a fun, interesting and informative way by encouraging them to think about working smarter. So many people are stuck in working habits which are not benefiting them or their employer.”
YouGov Insight:
· The propensity to prepare food other than English traditional cuisine rises in line with level of education.
· 54% of consumers will make or eat Italian, making this the second most popular in-home cuisine.
· Chinese and Indian cuisine is made and eaten in home by a third of consumers.
· One in four consumers eat out at least once a week.
· A majority of consumers (53%) are eating out less frequently, i.e. once a month or less.
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Readers' comments (3)
Andrew Kemp | Mon, 14 Jun 2010 9:59 am
Sounds like a good idea but i dont think many employers will go for it. At the moment they get a lot of value out of people working through their lunch and unpaid overtime so i think Turkey, Christmas and Voting are the best 3 words for this situation.
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Fiona Berry | Wed, 16 Jun 2010 10:00 am
I think this campaign is for employees rather employers.
I also question the statistics of those working through their lunch hours!
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Kate Redrup | Tue, 29 Jun 2010 3:31 pm
In my opinion, it's called a lunch hour for a reason. If your work can't be completed in the paid working day, surely there is a bigger issue that needs resolving. Besides, most people are far more productive after a break.
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