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Friday, 24 May 2013
Marketing Week
Marketing Week

Golden delicious

Apple is still top of the tree in the BrandZ 100 Most Valuable Global Brands list

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      • Salary survey 2013: The full analysis

        Tue, 15 Jan 2013

    • Have you seen?

      The calibre of entries to our Engage Awards just keeps on rising

      Branwell profile

      By the time you read this the streamers will have drifted to the floor, glasses will have been tidied up…

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    • Latest News

      • Twitter ramps up dual screening opportunities

        Fri, 24 May 2013

      • Regulators to review TV alcohol advertising rules

        Fri, 24 May 2013

      • Heineken readies first-ever global ecommerce hub

        Fri, 24 May 2013

      • Nivea invites women to share swimsuit reveal

        Fri, 24 May 2013

    • Featured

      Sony turns up PS4 marketing to counter Xbox One

      Online executions come as Microsoft unveils Xbox One, ‘teases’ over PS4.

  • Opinion
      • Latest MW opinion
        • Brands could gain insight from experiential marketing

        • Is privacy the next public health problem?

        • RBS's decision to cut marketing is counter-productive

        • Digital and data will give Channel 4 a new lease of life

      • Latest marketer opinion
        • Are automated phonelines and self-service the tills the best we can do for customers?

        • The gloves are off: the rise of anti-marketing

        • Troubled countries should think more like brands do

    • Latest opinion

      • Brands could gain insight from experiential marketing

        Wed, 22 May 2013

      • Is privacy the next public health problem?

        Tue, 21 May 2013

      • Digital marketing is about people, not devices, it’s an adage that’s often forgotten

        Fri, 17 May 2013

      • M&S needs to stick to what it does best

        Wed, 15 May 2013

    • Latest from Mark Ritson

      The gloves are off: the rise of anti-marketing

      Mark Ritson

      Even your employees and service model can be used in the cause of anti-marketing. ‘Service brand sabotage’ is a major issue for banks.

  • Trends
      • Trending Topics
        • The top 100 most valuable global brands 2013

          Thu, 21 May 2013

        • Playing it safe

          Thu, 16 May 2013

        • Meet The Fixer

          Thu, 9 May 2013

      • Marketing Trends
        • Marketing Week Engage Awards: The magnificent winners

          Thu, 21 May 2013

        • Market research: Precious bundles of insight

          Thu, 21 May 2013

        • Putting the OOH factor back into advertising

    • What we like

      Social media: Mission not impossible in virtual world

      ipad

      Brands have a greater chance of achieving better results on social media if they target the most active users.

  • In Depth Digital
      • Digital Disciplines
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    • Latest Digital News

      • Facebook defends content policies after domestic violence controversy

        Thu, 23 May 2013

      • Facebook dials-up social metrics with Datalogix deal

        Thu, 23 May 2013

      • Google lobbies brands on consolidated media buying

        Wed, 22 May 2013

      • 'Vodafone Red' to form crux of operator's messaging

        Tue, 21 May 2013

    • Featured

      'Noise on social leading to consumer apathy'

      Top digital marketers warn focusing too much on response rates, misusing data and bombarding consumers with content will drive them away from big social channels.

  • Strategies & Tactics
      • CMO Strategy
        • Marketing terms that are reaching the boardroom in 2013: Part V

          CMO Strategy March 2013

        • Consumer behaviour: An appetite for new insight

          CMO Strategy March 2013

      • Data Strategy
        • Data vs creativity

          Data Strategy April 2013

        • 'People are requesting a much more personalised experience'

          Data Strategy April 2013

    • Featured

      Data vs creativity

      The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely.

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      • Learn from the best at Marketing Week Live 2013

        Mon, 25 Mar 2013

    • Adjusting to the multi-screen age

      Brands are working hard to keep up with the changing digital universe. Marketing Week and Sky IQ bring together dynamic marketers to talk about the future of TV advertising.

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News

  • Missing Children

    Celebs back missing children's outdoor Twitter campaign

    Fri, 24 May 2013

    Stephen Fry and Sir Alan Sugar back interactive campaign to support International Missing Children’s Day.

  • Twitter-Logo-2013_304

    Twitter ramps up dual screening opportunitiesVideo

    Fri, 24 May 2013| By Ronan Shields

    ‘Interest network’ offers brands the opportunity to ‘amplify’ their TV messaging.

  • Sony

    The Marketing Week Video

    Fri, 24 May 2013

    Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

  • BeerGlass-Product-2013_304

    Regulators to review TV alcohol advertising rules

    Fri, 24 May 2013| By Sebastian Joseph

    Ofcom asks UK advertising regulators to review rules after research revealed children are seeing more alcohol TV ads.

  • PG

    P&G's new, old boss has the skills P&G needs to face its demons

    Fri, 24 May 2013| By Rosie Baker

    A.G. Lafley has a reputation for focusing on innovation and putting the consumer first.

  • kids

    Government 'pleased' with ad industry efforts on Bailey

    Fri, 24 May 2013| By Russell Parsons

    But report into progress made in meeting requirements of Bailey Report on the sexualisation of children warns against complacency.

  • HeinekenTVad-Campaign-2013_304

    Heineken readies first-ever global ecommerce hubVideo

    Fri, 24 May 2013| By Sebastian Joseph

    Brewer prepares long-term drive to link ecommerce closer to its marketing activity.

  • Lafley

    P&G CEO McDonald exits

    Fri, 24 May 2013| By Rosie Baker

    Bob McDonald replaced by his predecessor and former marketer ‘A.G.’ Lafley as firm looks to kick-start growth.

  • NiveaDaretoDip-Campaign-2013

    Nivea invites women to share swimsuit reveal

    Fri, 24 May 2013| By Sebastian Joseph

    Campaign prepped to give the body-care brand a more youthful tone.

  • SonyPlaystation-logo-grab-2013

    Sony turns up PS4 marketing to counter Xbox OneVideo

    Fri, 24 May 2013| By Ronan Shields

    Online executions come as Microsoft unveils Xbox One, ‘teases’ over PS4.

  • clock

    Marketers' working hours increasing more than other professions

    Thu, 23 May 2013| By Rosie Baker

    Marketers working longer hours than two years ago and change jobs more frequently than people in other professions, report finds.

  • FordCampaign-Campaign-2013

    Ford and Adidas use Champions League final to tout tech credentialsVideo

    Thu, 23 May 2013| By Sebastian Joseph

    Brands set to unveil campaigns around innovation during the Champions League final.

  • Halfords

    Halfords outlines marketing-led overhaul to transform business

    Thu, 23 May 2013| By Rosie Baker

    Retailer unveils £100m investment plan following 25% fall in profit.

  • Facebook

    Facebook defends content policies after domestic violence controversy

    Thu, 23 May 2013| By Ronan Shields

    Move comes as Nissan pulls ads placed against pages advocating domestic violence.

  • SergioGarciaAdidas-Campaign-2013_304

    Adidas reviews Garcia deal after 'fried chicken' Woods jibeVideo

    Thu, 23 May 2013| By Sebastian Joseph

    Golfer stands to lose millions if top sponsor terminates deal after accusations he made racist remarks about Tiger Woods.

  • Facebookmobile-product-2013_304

    Facebook dials-up social metrics with Datalogix deal

    Thu, 23 May 2013| By Ronan Shields

    Brands consulted by Facebook on how best to understand social in multi-media mix.

  • PilsnerUrquell-Logo-2013_304

    SABMiller looks to accelerate Pilsner Urquell growth

    Thu, 23 May 2013| By Russell Parsons

    Company commits to matching UK success of Peroni

  • BT Sport first ad

    BT Sport 'free' ads could face probe

    Wed, 22 May 2013| By Russell Parsons

    Ad watchdog receives complaints ads promoting ‘free’ channel are misleading.

  • Google

    Google lobbies brands on consolidated media buying

    Wed, 22 May 2013| By Ronan Shields

    Study claims campaigns can be 33 per cent more effective if advertisers consolidate their cross-channel activity.

  • engage-2013-304

    Marketing Week Engage Awards 2013 pics

    Wed, 22 May 2013

    See pics of the glamour, the glitz and some of the winners at the Engage Awards 2013 in this gallery.

  • XBoxOne-Product-2013_304

    Microsoft's Xbox One sets sights on connected TV

    Wed, 22 May 2013| By Sebastian Joseph

    Analysts say the company’s first console in eight years is set to mark the beginning of a “new generation of games, TV and entertainment”.

  • World Nutella Day

    World Nutella Day saved after Ferrero caves

    Wed, 22 May 2013| By Russell Parsons

    ‘Cease and desist’ order against the creator of the unofficial site revoked.

  • Sainsburys-Campaign-2013_304

    Sainsbury's named Brand of the Year

    Wed, 22 May 2013

    Supermarket crowned the Marketing Week Engage Awards 2013 Brand of the Year.

  • VWTransporter-Campaign-2013_304

    VW unveils customer-focused brand promise

    Wed, 22 May 2013| By Sebastian Joseph

    Car marque drops price and product message in the latest campaign for its commercial vehicles.

  • World Nutella Day

    Unofficial Nutella fan site shut down by brand could turn into 'nightmare'

    Tue, 21 May 2013| By Lara O'Reilly

    Ferrero’s issue of a cease and desist notice to unofficial ‘World Nutella Day’ owner branded ‘illogical’ and ‘damaging to sales’, experts say.

  • Mark Zuckerberg

    Brand Audit: Facebook

    Tue, 21 May 2013| By Ronan Shields

    One year on from its IPO, investors may be happy but public perception has waned.

  • MandSClothes-Campaign-2013_304

    M&S hopes Estee Lauder man will bring 'feminine-style' to marketing

    Tue, 21 May 2013| By Sebastian Joseph, Jonathan Bacon

    Retailer’s new marketing boss tasked with reconnecting the brand with its core female audience.

  • marketing-academy-graduates-2013-304

    Marketing Academy graduates 2013 on what makes the modern marketer Video

    Tue, 21 May 2013

    And striking the right balance between data and creativity.

  • MandSWomenAW-Campaign-2013_304

    M&S marketing chief Sharp to step down

    Tue, 21 May 2013| By Sebastian Joseph

    Former Estee Lauder president Patrick Bousquet- Chavanne promoted to lead marketing.

  • vodafone

    'Vodafone Red' to form crux of operator's messaging

    Tue, 21 May 2013| By Ronan Shields

    UK operator group eyes smartphone and 4G messaging to boost revenues.

  • ChampsLeagueFinal-Logo-Final_304

    Champions League brands bid to break with traditionVideo

    Tue, 21 May 2013| By Sebastian Joseph, Ronan Shields

    Sponsors and non-sponsors adopt emerging platforms to give fans a reason to share content in fresh ways.

  • VisaOlympics-Camapign-2013

    BT and Visa debut in most valuable BrandZ lists

    Tue, 21 May 2013| By Sebastian Joseph

    And Apple holds firm in top spot,according to BrandZ.

  • PZCussons-StTropez-2013.304

    PZ Cussons readies digital push across brand portfolio

    Mon, 20 May 2013| By Ronan Shields

    Imperial Leather and St Tropez manufacturer plans e-commerce overhaul.

  • Nokia

    Nokia names new UK marketing head

    Mon, 20 May 2013| By Ronan Shields

    Adam Johnson appointed amid reshuffle following Steve Overman exit.

  • NikeEnglandKit-Campaign-2013_304

    Nike reveals debut England kit on TwitterVideo

    Mon, 20 May 2013| By Sebastian Joseph

    Sportswear brand makes first move in ‘Country First, Club Second’ marketing campaign.

  • virginstill304

    Virgin Atlantic's top marketer out in restructure

    Mon, 20 May 2013| By Russell Parsons

    Simon Lloyd to be replaced by sales director in a combined sales and marketing role.

  • Vodafone.304

    Vodafone appoints Daryl Fielding to lead marketing

    Mon, 20 May 2013| By Ronan Shields

     Former Kraft and The Independent marketer joins as brand director.

  • amanda-mackenzie-aviva-2013-304

    Top marketers on what makes a modern marketerVideo

    Mon, 20 May 2013

    Senior marketers from Aviva, Microsoft and Sainsbury’s share their experiences.

  • Ben and Jerry's

    Ben & Jerry’s launches social media hub

    Mon, 20 May 2013| By Sebastian Joseph

    Unilever looks to attract more brand advocates for its ice-cream brand.

  • Yahoo

    UPDATE: Yahoo confirms Tumblr purchase

    Mon, 20 May 2013| By Ronan Shields

    Yahoo CEO Marissa Mayer vows ‘not to screw it up’ after $1.1bn purchase of Tumblr.

RSS feed for news
  • Skype and Specsavers partner for 'groundbreaking media first'

  • David Beckham: a history in ads Video

  • Facebook clocks 26m monthly mobile users in UK

  • Beckham brand tipped to soar as sponsors pay tribute

  • eBay eyes mobile as route to the high street

  • IPC launches scaleable mobile ad platform

  • Google introduces ‘conversational search’

  • Telefonica mulls outdoor insight offering

  • 'Noise on social leading to consumer apathy'

  • EE bids to turn volume down on rivals' 4G launches with Glasto sponsorship

  • RBS axes 1,400 marcomms and analytics jobs

  • Nintendo claims ad revenue on user-generated content

  • Morrisons promises distinct 'look and feel' for online food site as Ocado deal confirmed

  • National Lottery to up good causes marketing

  • Asda credits 'gimmick' free price cuts for improved performance

  • Next hands marketing chief place on executive board

  • Magners owner claims UK cider sales have bottomed out

  • Currys and PC World owner credits service overhaul for sales boost

  • Jaguar to use dual-screening in F-Type campaign Video

  • Pepsi plots major brand push for leisure channels

Job of the Week

Latest Jobs

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    Ball & Hoolahan
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    Michael Page Marketing
  • Digital Marketing Specialist

    Ingredion
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    Burford Capital (UK) Limited

Most popular

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Most commented

  • World Nutella Day saved after Ferrero caves

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