-
Home
-
Have you seen?
Why the BBC is our brand of the year
Congratulations to the BBC, which scooped this year’s top prize at the Marketing Week Engage Awards 2012. The corporation won…
-
-
News
-
Latest News
-
Featured
Marketers need more data from Facebook
Facebook has convinced investors of its potential but it still has work to do to convince some marketers of its long-term worth.
-
-
Opinion
-
Latest opinion
-
Latest from Mark Ritson
Facebook’s $104bn bubble is set to burst
‘Facebook started trading 70 times its past year’s earnings; even WPP only trades at 12 times its earnings’
-
-
Trends
-
What we like
Sponsors eye 2012 legacies
Cisco, Coca-Cola and EDF Energy claim London 2012 sponsorship can deliver long-term social value.
-
-
Strategies & Tactics
-
Shining on the small screen
With emails flooding peoples’ smartphone inboxes, brands need to think about the best way to cut through the distractions facing mobile users and grab their attention.
-
-
Get Involved
-
Engage Awards 2012: Rising Star shortlist showcase
Profiles of our talented Rising Star award shortlist.
-
-
Marketing Jobs
Thursday, 24 May 2012
RSS feed for News
News
-
Thomas Cook names CEO
Tour operator looks beyond travel industry for boss to drive turnaround strategy.
-
Ben & Jerry’s says start-ups must begin with values
Ben & Jerry’s founder says a good business idea is not enough to build a successful brand.
-
Diageo bids to make Johnnie Walker more accessible
Drinks manufacturer targets non-whiskey drinkers with above-the-line activity for its new Johnnie Walker variant.
-
Adam & eve bought by Omnicom
Marketing Week Engage Awards’ 2012 agency of the year to merge with DDB Worldwide.
-
HP confirms 27,000 job cuts
Marketing jobs at risk in move to make the business more efficient as it struggles in a market dominated by smartphones and tablets.
-
P&G restructures marcomms
The firm is bringing communications closer to global brand marketing under its global marketing chief Marc Pritchard.
-
Greenpeace targets KFC with eco campaign
Greenpeace begins global campaign against KFC’s involvement with a supplier it claims “wrecks” the environment.
-
Royal Mail to include ‘delivered by..’ mark from June
Controversial mark to be phased in over next six months to increase visibility of Royal Mail brand.
-
BA champions cabin crew in new film Video
British Airways is focusing on a cabin crew member in its latest film for the airline’s To Fly. To Serve marketing campaign.
-
Greene King set for Jubilee celebrations
British pub company prepares patriotic marketing push this summer with a competition to mark the Queen’s Diamond Jubilee.
-
J2O adopts 'premium' positioning Video
The Britvic soft drink is being overhauled in a bid to revive flagging sales by making it more ‘desirable’ to consumers.
-
Rain hits retail sales in April
Retail sales fell at the quickest rate in more than two years in April as rain dampened consumer spending.
-
RAB introduces tools to boost creativity
Commercial radio body has unveiled two major initiatives designed to increase the appeal of the medium to potential advertisers.
-
Betfair readies Euro 2012 social push
Bookmaker hopes social media activity will encourage consumers to “reappraise” what they think the brand stands for.
-
Sainsbury’s Brand Match ad banned.
Ads for supermarket chain banned following complaints.
-
Brands under pressure from own labels
Own label food ranges overtook new products innovation from brands for the first time last year.
-
BBC named MW Brand of the Year
The BBC has been hailed as the Marketing Week Engage Awards 2012 Brand of the Year.
-
Barclaycard reviews Freedom reward scheme
Barclaycard is reviewing its Freedom loyalty programme in a move that could see the scheme scrapped after just two years.
-
Carling taps into Jubilee excitement
Molson Coors beer readies marketing push around next month’s Jubilee celebrations.
-
Alcohol chiefs defend sports sponsorship activity
Alcohol chiefs defend sports sponsorship as key channel to promote responsible drinking to young drinkers.
-
The most valuable brands by region
The most valuable UK, North American, Asian, Continental European and Latin American brands, according to Millward Brown’s annual BrandZ report.
-
(RED) targets music and gaming fans
UPDATE: (RED) narrows focus of fundraising message and turns to experiential events as part of an overhauled marketing strategy.
-
‘Core fans key to football marketing strategies’
Manchester United exec says core fans are more important to the club’s commercial strategy than sponsors and broadcasters.
-
M&S reports profit slide
Profit at the high street retailer dropped for the first time in three years last year as the consumer backdrop becomes “increasingly challenging”.
-
Blinkbox to leverage Tesco parentage
Blinkbox to launch more joint initiatives with Tesco and ramp up social media as it looks to position as brand that offers the ‘greatest movie experience’.
-
World’s most valuable brands by sector
The most valuable fashion, automotive, financial, alcohol, luxury, retail and soft drink brands, according to Millward Brown’s annual BrandZ report.
-
Yell to be renamed hibu
Former Mars and P&G marketer leaves directories company after just seven months in the top marketing role.
-
Apple is world’s most valuable brand
Technology company leads a tech dominated top 10 of the world’s most valuable brands.
-
Marketers demand more from Twitter
Twitter must work harder to convince marketers of its worth if it is to boost what it admits is a ‘relatively small’ brand take-up to date.
-
BA names new brand chief
British Airways promotes senior talent to lead brand development.
-
Green & Black's readies major push for £8bn premium market
Kraft to launch new marketing offensive for Green & Black’s organic chocolate brand.
-
Man U named world's top football brand
Manchester United named the world’s leading football brand despite failing to a win a trophy this season.
-
Dove bids to banish negative Facebook ads
The Unilever-owned brand aims to replace Facebook ads promoting negative body image with its own positive beauty messages.
-
Gaymers to get new look
Cider brand to get ‘modern’ makeover to drive sales with younger drinkers.
-
Carey Mulligan fronts Alzheimer's Society campaign
The Oscar-nominated actress named brand ambassador for the dementia charity.
-
Yahoo! appoints CMO
Yahoo! promotes Mollie Spilman to CMO as it looks to drive growth through marketing.
-
Sainsbury’s fuels petrol price war
Supermarket reduces forecourt costs and introduces price promotion, prompting rivals to follow suit.
-
NMA relaunches as Newsworks
Newspaper Marketing Agency relaunches as Newsworks to reflect changing media landscape beyond print.
-
E.on switches to community sponsorship strategy
Energy firm wants to make sponsorship activity work for customers by funding community events across the UK.
-
The Economist launches ad network
Ideas People is the first UK ad network rejecting the use of cookies for its targeting, it claims.
-
Sponsors ready Champions League activity
-
Retailers back instore WiFi
-
Cystic Fibrosis Trust revamps marketing to boost profile
-
Marketers need more data from Facebook
-
Google 'to make search smarter' Video
-
Kiss posts highest ever London listeners
-
Absolute Radio network hits 3m 'milestone'
-
GM pulls Facebook ads
-
Groupon ad complaints continue to mount
-
BT student ads preferred to Adam and Jane
-
Facebook more valuable than McDonald’s
-
Allianz launches Champions League campaign
-
Unilever: 'Mobile the enabler of our comms model'
-
Coca-Cola to put mobile first Video
-
Pinterest to bolster ecommerce offering for brands
-
‘Brands face exodus over development’
-
‘Inconsistent tone of voice will damage brands’
-
Sponsors eye 2012 legacies
-
‘Young marketers need to focus on basics to succeed’
-
Greenpeace ad banned
Job of the Week
-
Marketing Manager
Ball & Hoolahan -
Group Brand Manager: Lucozade Sport
GSK -
ONLINE COMMUNICATIONS MANAGER
Angus Steakhouse -
Head of Sales
Ayima Search Marketing -
Marketing Professional
PGS
Most popular
Most commented
