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The calibre of entries to our Engage Awards just keeps on rising
By the time you read this the streamers will have drifted to the floor, glasses will have been tidied up…
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Sony turns up PS4 marketing to counter Xbox One
Online executions come as Microsoft unveils Xbox One, ‘teases’ over PS4.
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Opinion
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Latest opinion
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Latest from Mark Ritson
The gloves are off: the rise of anti-marketing
Even your employees and service model can be used in the cause of anti-marketing. ‘Service brand sabotage’ is a major issue for banks.
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Trends
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What we like
Social media: Mission not impossible in virtual world
Brands have a greater chance of achieving better results on social media if they target the most active users.
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In Depth Digital
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Latest Digital News
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Featured
'Noise on social leading to consumer apathy'
Top digital marketers warn focusing too much on response rates, misusing data and bombarding consumers with content will drive them away from big social channels.
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Strategies & Tactics
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Featured
Data vs creativity
The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely.
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Adjusting to the multi-screen age
Brands are working hard to keep up with the changing digital universe. Marketing Week and Sky IQ bring together dynamic marketers to talk about the future of TV advertising.
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Jobs
Friday, 24 May 2013
Celebs back missing children's outdoor Twitter campaign
Stephen Fry and Sir Alan Sugar back interactive campaign to support International Missing Children’s Day.
Twitter ramps up dual screening opportunitiesVideo
‘Interest network’ offers brands the opportunity to ‘amplify’ their TV messaging.
The Marketing Week Video
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Regulators to review TV alcohol advertising rules
Ofcom asks UK advertising regulators to review rules after research revealed children are seeing more alcohol TV ads.
P&G's new, old boss has the skills P&G needs to face its demons
A.G. Lafley has a reputation for focusing on innovation and putting the consumer first.
Government 'pleased' with ad industry efforts on Bailey
But report into progress made in meeting requirements of Bailey Report on the sexualisation of children warns against complacency.
Heineken readies first-ever global ecommerce hubVideo
Brewer prepares long-term drive to link ecommerce closer to its marketing activity.
P&G CEO McDonald exits
Bob McDonald replaced by his predecessor and former marketer ‘A.G.’ Lafley as firm looks to kick-start growth.
Nivea invites women to share swimsuit reveal
Campaign prepped to give the body-care brand a more youthful tone.
Sony turns up PS4 marketing to counter Xbox OneVideo
Online executions come as Microsoft unveils Xbox One, ‘teases’ over PS4.
Marketers' working hours increasing more than other professions
Marketers working longer hours than two years ago and change jobs more frequently than people in other professions, report finds.
Ford and Adidas use Champions League final to tout tech credentialsVideo
Brands set to unveil campaigns around innovation during the Champions League final.
Halfords outlines marketing-led overhaul to transform business
Retailer unveils £100m investment plan following 25% fall in profit.
Facebook defends content policies after domestic violence controversy
Move comes as Nissan pulls ads placed against pages advocating domestic violence.
Adidas reviews Garcia deal after 'fried chicken' Woods jibeVideo
Golfer stands to lose millions if top sponsor terminates deal after accusations he made racist remarks about Tiger Woods.
Facebook dials-up social metrics with Datalogix deal
Brands consulted by Facebook on how best to understand social in multi-media mix.
SABMiller looks to accelerate Pilsner Urquell growth
Company commits to matching UK success of Peroni
BT Sport 'free' ads could face probe
Ad watchdog receives complaints ads promoting ‘free’ channel are misleading.
Google lobbies brands on consolidated media buying
Study claims campaigns can be 33 per cent more effective if advertisers consolidate their cross-channel activity.
Marketing Week Engage Awards 2013 pics
See pics of the glamour, the glitz and some of the winners at the Engage Awards 2013 in this gallery.
Microsoft's Xbox One sets sights on connected TV
Analysts say the company’s first console in eight years is set to mark the beginning of a “new generation of games, TV and entertainment”.
World Nutella Day saved after Ferrero caves
‘Cease and desist’ order against the creator of the unofficial site revoked.
Sainsbury's named Brand of the Year
Supermarket crowned the Marketing Week Engage Awards 2013 Brand of the Year.
VW unveils customer-focused brand promise
Car marque drops price and product message in the latest campaign for its commercial vehicles.
Unofficial Nutella fan site shut down by brand could turn into 'nightmare'
Ferrero’s issue of a cease and desist notice to unofficial ‘World Nutella Day’ owner branded ‘illogical’ and ‘damaging to sales’, experts say.
Brand Audit: Facebook
One year on from its IPO, investors may be happy but public perception has waned.
M&S hopes Estee Lauder man will bring 'feminine-style' to marketing
Retailer’s new marketing boss tasked with reconnecting the brand with its core female audience.
Marketing Academy graduates 2013 on what makes the modern marketer Video
And striking the right balance between data and creativity.
M&S marketing chief Sharp to step down
Former Estee Lauder president Patrick Bousquet- Chavanne promoted to lead marketing.
'Vodafone Red' to form crux of operator's messaging
UK operator group eyes smartphone and 4G messaging to boost revenues.
Champions League brands bid to break with traditionVideo
Sponsors and non-sponsors adopt emerging platforms to give fans a reason to share content in fresh ways.
BT and Visa debut in most valuable BrandZ lists
And Apple holds firm in top spot,according to BrandZ.
PZ Cussons readies digital push across brand portfolio
Imperial Leather and St Tropez manufacturer plans e-commerce overhaul.
Nokia names new UK marketing head
Adam Johnson appointed amid reshuffle following Steve Overman exit.
Nike reveals debut England kit on TwitterVideo
Sportswear brand makes first move in ‘Country First, Club Second’ marketing campaign.
Virgin Atlantic's top marketer out in restructure
Simon Lloyd to be replaced by sales director in a combined sales and marketing role.
Vodafone appoints Daryl Fielding to lead marketing
Former Kraft and The Independent marketer joins as brand director.
Top marketers on what makes a modern marketerVideo
Senior marketers from Aviva, Microsoft and Sainsbury’s share their experiences.
Ben & Jerry’s launches social media hub
Unilever looks to attract more brand advocates for its ice-cream brand.
UPDATE: Yahoo confirms Tumblr purchase
Yahoo CEO Marissa Mayer vows ‘not to screw it up’ after $1.1bn purchase of Tumblr.
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Skype and Specsavers partner for 'groundbreaking media first'
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David Beckham: a history in ads Video
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Facebook clocks 26m monthly mobile users in UK
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Beckham brand tipped to soar as sponsors pay tribute
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eBay eyes mobile as route to the high street
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IPC launches scaleable mobile ad platform
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Google introduces ‘conversational search’
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Telefonica mulls outdoor insight offering
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'Noise on social leading to consumer apathy'
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EE bids to turn volume down on rivals' 4G launches with Glasto sponsorship
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RBS axes 1,400 marcomms and analytics jobs
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Nintendo claims ad revenue on user-generated content
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Morrisons promises distinct 'look and feel' for online food site as Ocado deal confirmed
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National Lottery to up good causes marketing
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Asda credits 'gimmick' free price cuts for improved performance
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Next hands marketing chief place on executive board
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Magners owner claims UK cider sales have bottomed out
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Currys and PC World owner credits service overhaul for sales boost
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Jaguar to use dual-screening in F-Type campaign Video
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Pepsi plots major brand push for leisure channels
Job of the Week
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Global Insight Manager
Ball & Hoolahan -
Product Marketing Manager
Michael Page Marketing -
Digital Marketing Specialist
Ingredion -
Global Product Manager
Evans Taylor -
Marketing Manager
Burford Capital (UK) Limited
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