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Morrisons' first music festival drowned out

Morrisons’ first foray into music festivals has been cancelled due to the severe weather warnings and flooding due to hit the UK this weekend.

Morrisons M Fest

The M Fest family festival in Leeds, whose line-up included Cher Lloyd, The Human League and Bob Geldof, was scheduled for this weekend.

To limit damage to its reputation, Morrisons has launched a communications campaign using all media channels including TV, radio and digital to make sure that all ticket holders know that the event, is cancelled.

It will also make sure that all store staff and customer service desks are prepared to communicate the cancellation to customers.

Morrisons is already facing an angry backlash from Facebook users with one customer, Lorna Whittaker, saying: “This is pathetic … Most people go prepared for the weather we live in the UK for crying out loud. it’s disgusting!!!!!”

The supermarket will evaluate the cost of cancelling the festival after the weekend but a spokesperson says the important thing today is “getting the message out and making sure people don’t set off for M Fest”.

Morrisons partners including the festival organisers, ticketing partner TicketMaster and camp site organisers Tangerine Fields and many of the artists on the line-up are all communicating the cancellation through their own channels.

A spokesman for the supermarket says: “We were all set for a great weekend - it was practically sold out - our chefs were ready the food was going to be fantastic, but we can’t control the weather. It’s a family festival and you don’t want young children in a festival in this weather.”

Readers' comments (8)

  • Ouch. However, as they said, you can't control the weather.
    You either cancel and be damned, or get flooded, electrocute a few people, and be damned.

    Not a nice position to be in at all - really don't envy their PR job now.

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  • Feel for the punters. That said a certain airshow happening next week are in constant touch with the Met Office and receive regular weather updates so they can plan for every scenario. They have left it until the last minute. What a mess

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  • I can't believe they are facing backlash for cancelling the festival after having severe flood warnings across the UK.

    It's better to be safe than sorry, it would most certainly be worse if they let it go ahead and had to cancel half way through or people were hurt and stranded in very bad weather conditions.

    Good luck to Morrisons and their PR people over the next couple of days.

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  • Morrisons has made the best decision, based on the information they have, for their audience. Safety has to be paramount and its actually quite refreshing that a large company - who lets not forget has invested thousands of pounds and hours - has chosen to cancel this event. Instead of blaming Morrisions for the cancellation, they should be praised for putting safety first, profits second.

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  • They have made the right decision, its extremely unfortunate and the head has to rule the heart on these decisions and public safety comes first. I'm sure Morrisons can with stand the potential financial loses

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  • They have made the right decision, its extremely unfortunate and the head has to rule the heart on these decisions and public safety comes first. I'm sure Morrisons can with stand the potential financial loses

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  • british weather. sods law the first time I've ever had VIP tickets and the country has floods!!! As disapointed as I am after seeing the news I agree that going ahead would be silly. Its not as though anyones going to loose money as they are looking onto refunding people (I hope!). Hope they run it again as I think it would have been a fantastic weekend. gutted not going to see texas x It could have been worse I could have lost my house to the floods x

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  • I was camping at Harewood House last weekend and it was muddy and swampy then. I think if they had gone ahead with this it would have been dangerous. As it was last weekend they needed tractors to get some of the vehicles off the site.

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