Profile: Jeremy Gilley

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Mr Porter to ramp up social media efforts

Luxury online men’s retailer Mr Porter is looking to ramp up its use of social media in a bid to drive sales and boost customer advocacy with the brand.

Mr Porter

The retail site is working with digital agency Essence to develop a long term social media strategy to bring its editorially-driven social content more in line with its marketing activity and objectives.

Part of the efforts will be to buy Facebook ads, in a bid to increase Mr Porter’s fans up from 213,000 and position its social pages as the “first stop shop for fashion trends and exclusives”.

Mr Porter will also be looking to find more direct correlations between social media output and sales by using tracking technology as it places more importance on Facebook and Twitter as part of its marketing strategy.

Mario Muttenthaler, head of sales and marketing at Mr Porter, says: “Our social media channels are extremely, and increasingly, important when it comes to communicating and connecting with our customers and advocates. We needed an agency that understood this and could support us in creating an effective social media strategy reaffirming and developing our position as a leading luxury retailer.”

Mr Porter, the sister site to Net-a-Porter, launched in 2011. This month the retailer launched an iPad app, dubbed The Tux, which advises users on how to prepare their outfits ahead of a formal party.

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