National Lottery loses top marketer

Camelot’s top marketer Richard Bateson has left the National Lottery operator to take up a position at the company’s global division.

national lottery

Bateson, marketing director for almost four years and at Camelot for 11 years, oversaw the National Lottery’s £100m marketing budget and is credited with setting up and managing EuroMillions. The company is recruiting for a replacement.

Bateson has moved to consultancy business Camelot Global Services, where he will take on the commercial director role.

Separately, Camelot has announced an intention to ratchet up its digital services. It is recruiting for a digital director to develop online activity for social media, mobile and games accessed through its website.

The National Lottery recently launched the “Life Changing” campaign focussing on the financial contribution it has made to a number of British Olympic hopefuls.

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