Profile: Jeremy Gilley

The man marketing world peace

Nestlé bolsters Kit Kat Chunky line-up

Nestlé is to launch ‘Chunky White Chocolate’ as the next addition to its Kit Kat Chunky lineup in the UK after the variant was found to be the fastest-selling of four limited edition bars during the brand’s crowdsourcing campaign earlier this year.

KitKatchunkyWhite

Nestle’s Kit Kat ‘Chunky White Chocolate’ variant was found to be the fastest-selling of four limited edition bars during the brand’s crowdsourcing campaign earlier this year.

The limited edition bar will go on sale from next week (17 September) and will be supported by outdoor promotions and in-store activity.

It first went on sale in February as part of Kit Kat’s ‘Choose a Chunky Champion’ campaign which asked fans to vote for the next permanent flavour of its Kit Kat Chunky range. The ‘Chunky Peanut Butter’ variant won the contest but the white chocolate edition was the “fastest-selling” of the four bars in some retailers, according to Nestlé.

It is hoped the launch which will capitalise on a strong year for the Kit Kat brand, which reported a 12.7 per cent hike in sales in the 12 months to 31 August.

Nestlé is ramping up its focus on product development and marketing this year in a bid to offset a slump in demand in its key European and North American markets.

Readers' comments (2)

  • I think these are the nicest bars ever, I can't find them anywhere now all I can see is the peanut butter ones, They should keep selling the white ones, are they gonna bring them back?

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  • These are great when you can find them as well as I can only eat the white chocolate so trying to find them it's like trying to find gold dust
    Regards Chris

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