PETA steps into horse meat row with outdoor ad

PETA is planning to exploit the public disquiet around the horse meat crisis engulfing the food industry by running an outdoor campaign urging to people to extend their compassion to all animals and not just horses.

PETAhorsemeatad-Campaign-2013

PETA hopes the horse meat crisis will encourage consumers to consider veganism.

The animal welfare organisation is preparing an outdoor campaign promoting veganism. It features an animal that is a cross between a horse and a cow and reads: “If you wouldn’t eat a horse, why eat a cow? Go vegan.”

Mimi Bekhechi, associate director at PETA, says: “Brits who say ‘neigh’ to horse meat do so because they find ponies loveable, but lambs, pigs, chickens and others are killed for food without many people so much as batting an eyelid or considering their ordeal.

It follows the latest discovery that some Findus branded products contained up to 100 per cent horse meat DNA. Industry experts have urged supermarkets and food manufacturers to take steps to reassure customers over the quality and safety of food products or risk a widespread decline in confidence.

Readers' comments (4)

  • I was hoping for something much, much braver (I wrote about this yesterday - http://interacter.wordpress.com/2013/02/10/horsemeat-trust-vacuums-and-business-as-war/ ).

    There seems to be a real lack of Challenger thinking at the moment, and I can't work out why.

    The PETA work is OK. Nothing more, nothing less.

    And perhaps asking people to go vegan is too great a step. Vegetarian is, at least for some, a halfway house and much more achievable for the newly converted...

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  • One of the reason's people don't want to eat horses is because they are not raised for human consumption. They are given medication and fed based on their own survival, without the idea of being consumed by humans. Cows, chickens, lambs, pigs are raised with the idea of being eaten by food - even if there are plenty of shady raising practices.

    Not to mention the whole absurdity of the case is focused on the lie that is beef-labeled horse-filled patties. Not the ethics of eating horse.

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  • I'm not sure that you are correct for the most part Steve.....most people just DON'T think about what they eat and where it comes from. We find the idea of eating horse culturally offensive, rather than what medication they might have been given pre-slaughter.

    Personally I feel that we are hurtling towards our own demise through our greed for food and money and are doing our damnedest to destroy the planet and its inhabitants....but that's a bigger argument........

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  • I have no issue with other people eating horse meat. I don't want to eat it, but I grew up around horses so to me it's like eating the family dog.

    The big issue here is not knowing what you are eating. If it says beef, that is what should be in it!

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