Peugeot too fast to be caught on film

Peugeot is focusing on the “elegant speed” of its RCZ sports coupe in a global campaign, created by BETC.

The “Catch the thrill” campaign”, which launches this week on TV and in print, shows how the car is “so fast it can’t even be caught on film”.

Ads will be followed by an interactive online game due to launch later this month.

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