Red Bull and Channel 4 team up in 'celebration of UK club culture'
Channel 4 is to simultaneously live-stream 31 “capsule gigs” from pods in the EDF Energy London Eye as part of the Red Bull Revolution in Sound, in what both companies are dubbing a “celebration of UK club culture”.
The broadcaster’s website will simultaneously host 31 live-streams commemorating some of the UK’s most legendary clubs, such as The Hacienda and Fabric, from tonight (14 November) – each of which will be hosted in the landmark’s capsules on London’s South Bank.
The event will be the highest number of live streams a broadcaster has ever hosted on its website, according to Chanel 4, with more than 100 DJs, including Lily Allen, Katy B, Skream and Rudimental to feature in the event.
Channel 4 will promote the event across its portfolio of channels, including its social networks and websites, and will also air a TV ad featuring DJ Annie Mac to encourage audiences to tune-in to the Red Bull Revolutions in sound stream.
Danny Peace, Channel 4’s agency principal, says: “We’re very excited to be giving viewers unprecedented access to the sell out night online.”