Scottish FA adds Mars as sponsor
Mars has signed a four-year sponsorship deal with the Scottish Football Association (SFA).
The confectionery brand will be an official partner to Scotland’s national teams until 2014.
A statement claims that the two will look to increase football participation in Scotland through “various inventive schemes and initiatives”.
Mars joins other SFA sponsors including adidas, Bank of Scotland and McDonald’s. The Association’s partnership with Nationwide expires in the summer.
Mars says the deal is the “biggest announcement the Mars brand has ever made in Scotland.”
It also extends the company’s football sponsorship portfolio. Mars recently announced a partnership with The FA in England, which made the brand official supplier to the England Team until end of July 2010 and “supporter” of the England Team until July 2014.
It recently launched a marketing campaign featuring seven former England players recounting some of their proudest moments playing for England.