ScreenFX adds shopping centres to network

Thu, 12 Apr 2007

ScreenFX, the digital advertising company, has added 13 shopping centres to its network after signing a deal with Land Securities, the UK's largest property company.

It says that the deal will add 14 million consumers per week to the footfall of the ScreenFX network, bringing its audience to 730 million consumers across 52 shopping centres each year.

The sites are located around the country including London, Glasgow, Cardiff, Aberdeen, Liverpool and Sunderland will be supplied with digital flat screens that can show both advertising and other media content.

The company has also recently launched TrainFX, a division that provides screens on trains, and has secured a contract to cover Central Trains Birmingham commuter train network.