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Search & Social Media 2009

Thu, 23 Apr 2009

The latest Marketing Week Interactive Book is now available to download. This guide is packed with features on the latest developments in the digital environment. We look at the emerging techniques in the search marketing world, from data-driven strategies to making campaigns creative. There is also information on how some of the world’s largest brands are using social media techniques like Twitter, Myspace, Bebo and Facebook to drive home their messages to consumers. With further information on how best to use the most up-to-date affiliate marketing techniques and mobile, this is an essential guide for marketers.

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Readers' comments (1)

  • Steve Redden | Wed, 25 Nov 2009 5:42 pm

    I read with interest your introduction to the use of tools to measure social media response to marketing activities. Where there are a lot of listener applications around that will report on your online reputation, as you mentioned, there is still a need for marketing personnel to deliver actual ROI costs to the board through PPC and CPA reporting.

    This inspired us to meet that need and develop smtrac (http://smtrac.com), a web application where you can centralise the management and reporting of your marketing activities over social media (Twitter, Facebook & LinkedIn), traditional online (web, email & blog) and even offline channels (printed collateral).
    This enables you to determine the most effective spend of your marketing budget, in terms of Cost Per Click and Cost Per Visitor (Cost Per Conversion reporting is planned in the near future).

    Kind regards,

    Steve Redden
    Founder

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