Shoppers to spend more this Christmas

Shoppers plan to spend the same or more on Christmas this year, using marketing initiatives and loyalty schemes to stretch budgets, according to a study by HSBC.

People plan to spend more this Christmas

A fifth of shoppers plan to spend more, half expect to spend the same, while just 17 per cent plan to spend less than they did last year.

Almost a third of shoppers will use discount vouchers (31 per cent) or reward points from loyalty schemes (29 per cent) to make their money go further.

In London, just 9% of people plan to cut back on spending this year compared to around a fifth of consumers in the West Midlands, eastern England, the South East, the South West and the East Midlands.

Typical spend on Christmas this year will reach £526, according to the study, including £374 on gifts for friends and family and £179 on food, drink and entertainment.

People in Wales are expected to spend the most, spending £656 on average, while Scots will spend £515 on average.

HSBC says younger people are “particularly optimistic” about being able to increase their festive spending this year. More than a quarter (29 per cent) of 18 to 24 year olds plan to spend more this year than last, which the bank says suggests young people are feeling more confident about their disposable income.

The news signals rising consumer confidence and will be welcomed by retailers, coming after figures last week revealed the end of the longest double dip recession since the 1950s. Retail sales increased 3.2 per cent in September year on year, according to the Office of National Statistics, with average weekly spend reaching £6.6bn.

Earlier this month Asda’s monthly income tracker revealed that household disposable income improved for the fourth consecutive month and recoded the largest improvement of disposable income since 2009.

Unemployment fell 7.9 per cent in the three months to August, adding to a feeling of optimism, but household budgets remain under pressure after four of the big six energy firms announced price rises this month.

HSBC polled more than 2,000 people across the UK.

Readers' comments (2)

  • Hopefully a sign of improving shopper confidence, although it is likely they will still be cautious and keep to a budget. The excesses of the past aren't necessarily back on the agenda - shoppers are now savvy enough to use vouchers/offers to stretch their budgets as far as possible.

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  • Really interesting blog. It seems loyalty cards and discount vouchers are becoming more important. Read my blog here: http://thenumber1marketingblog.wordpress.com/2012/12/16/making-the-most-of-christmas-trade/

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