SSF senior strategist in Blue Rubicon move

Fri, 9 Jan 2009

Saatchi & Saatchi Fallon (SSF) Group's senior strategist Spencer Livermore has defected to PR agency Blue Rubicon as head of strategy and planning. The former director of political strategy for the Prime Minister Gordon Brown leaves SSF less than a year after joining.

Over the past 10 months Livermore has been advising SSF clients including Asda and Eurostar on brand strategy.

He is due to take up his role at Blue Rubicon at the end of the month.

Blue Rubicon senior partner Fraser Hardie says: "Using extensive political campaign strategy and planning experience, Spencer will develop our strategic and planning capability taking it to a new level."

Livermore joined SSF in March and was previously Gordon Brown's most senior strategist. Prior to that role he was HM Treasury's chief political and strategy adviser.

SSF is an alliance headed by Saatchi's worldwide chief executive Kevin Roberts and Fallon founding partner Robert Senior, who is chief executive of the group in the UK.

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