Profile: Jeremy Gilley

The man marketing world peace

Stephen Hawking latest to silence Gio Compario

Stephen Hawking is the latest celebrity to star in Go Compare’s series of ads showing attempts to silence its irritating brand character Gio Compario.

Hawking, a physicist who has motor neurone disease, uses his knowledge to create a black hole in space to destroy Gio Compario.

A series of celebrities including Sue Barker, Stuart Pearce, Ray Mears and Louie Spence, have starred in the brand’s “Save the nation” campaign, each finding a new way to silence the fictional opera singer.

The ad aired for the first time on New Year’s Day (1 January).

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