Stuart Wilson joins Burton's Foods as chief marketing officer
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Stuart Wilson has been appointed chief marketing officer at Burton’s Foods, the owner of Maryland Cookies, Jammie Dodgers and Wagon Wheels.
Burton’s Foods
Wilson joins from Premier Foods, where he was director of grocery, responsible for the Sweet Business Unit.
The switch comes just a few days after Premier confirmed the arrival of Jaspal Chada as international director of grocery from Burton’s Foods.
Wilson starts on 6 September and will mainly be responsible for devising, planning and implementing the marketing strategy for Jammie Dodgers, Maryland Cookies and Cadbury biscuits - which Burton’s bakes under license.
Prior to his role at Premier, Wilson was vice president, EU Biscuits Category at Kraft Foods, having held a number of positions with the company, both in the UK and internationally.
Burton’s Foods CEO, Ben Clarke says Wilson is arriving at a time when the company is “investing significantly to drive growth”.
YouGov Insight:
· When buying chocolate for their own consumption 11% of UK consumers look for products that contain Fair Trade chocolate.
· 1 in 5 consumers base their chocolate purchases based on whether or not they approve of that brand.
· As of March 2010, 94% of consumers were aware of the takeover of Cadbury’s by Kraft.
· Of those who were aware of the takeover 5% said that they would boycott Cadbury’s as a result.
· 37% of consumers say that they only eat high quality chocolate.
