TBG scoops digital media business for Ladbrokes.com

Wed, 23 Apr 2008

TBG London has won the digital media account for Ladbrokes.com without a pitch. The account was previously handled by Vizeum.

TBG will handle search and display ads for all of Ladbroke.com's products, and will develop supporting creative. Its first campaign will support a new Tomb Raider game.

The online work will support Ladbroke's TV ads, created by M&C Saatchi (pictured), for Ladbrokes bingo and casino products. It will place ads on casino and bingo websites, with a special focus on female oriented sites to promote Ladbrokes bingo products. TBG will also carry out mobile marketing to drive awareness of Ladbrokes mobile casino games. The agency will also handle e-mail marketing.

Simon Mansell, TBG managing director, says its strategy for Ladbrokes.com will consider "the entire user journey, from the moment someone logs on to the time they start playing an online Ladbrokes game."