Top marketers on what makes a modern marketer

Senior marketers such as Aviva’s Amanda Mackenzie, Microsoft’s Paul Davies and Sainsbury’s Sarah Warby offer guidance on the importance of balancing core communications skills, with modern technology in contemporary practice.

Speaking recently at the Marketing Academy’s graduation gala, mentors from the scheme share some of the most important advice given to them over the course of their careers.

Trade body representatives and senior marketers from Aviva, Microsoft and Sainsbury’s give their take on the complexities of employing modern technology to meet the needs of today’s consumer.


Readers' comments (2)

  • Good straightforward advice. Always useful to be reminded of the fundamentals. Easy to take your eye off the ball today with so much complexity around.

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  • What a great idea for new marketeers... so much to consider on our evolution. Particularly appreciated comments from Mike Hughes around value of listening, the tools at our disposal and how to transition to a leadership team.

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