Toy Story teams up with Albert Bartlett potatoes
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The Walt Disney Company UK is partnering with potato brand Albert Bartlett for the launch of Disney Pixar’s Toy Story 3.
Albert Bartlett potatoes
A television campaign breaks on 28 March directing customers to an on-pack promotion giving consumers an opportunity to win one of five Disney Pixar Toy Story 3 experiences including a trip to the film’s world premiere in Los Angeles.
The brands say the partnership “represents the bringing together of two brands which are focused on delivering a quality family experience”.
Albert Bartlett marketing manager John Hicks, adds “although we operate in very different industries the partnership encapsulates the family values of both businesses and provides a strong platform to deliver a healthy and fun experience for our customers”.
Lee Jury, executive marketing director, Walt Disney Studios Motion Pictures UK, says: “We were attracted by Albert Bartlett’s principled approach to family and the environment, which reflects Disney’s values and we hope this will be the start of a long term partnership”
The film opens in cinemas on 23 July.
Albert Bartlett is it UK’s leading potato producer with its fresh and frozen produce available in all major supermarkets.
Readers' comments (8)
Brian George | Tue, 16 Mar 2010 12:02 pm
You've got to hand it too Albert Bartlett, a potato, was just a potato, but sort of not anymore - another nifty piece of brand association, although not quite as good, but possibly more relevant then the Bree/DH ad, although the family values is a bit of a stretch!
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Daniel Hall | Mon, 29 Mar 2010 4:39 pm
it would be lovely to actualy be able to enter the draw but the url link is non existant..other people have also complained about this and would like to be notified of the reasons for the page's errors.....my 2 boys have asked me to try again and again with no luck
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avengeline -may | Thu, 15 Apr 2010 12:03 pm
hi i really love toy story and my bedroom is full of toy story.i absoulutely love it . thank you so much for having such an amazing competition .
from avengeline may , new york
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natalie endean | Thu, 15 Apr 2010 1:52 pm
How to I enter the competition.
Thankyou
Natalie Endean
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Ds Collectables | Mon, 19 Apr 2010 5:49 am
I have just tried looking for the competition as I collect all Disney and have been to Disney I love it.
So where is the competition?
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Anonymous | Mon, 26 Apr 2010 2:48 pm
google albertbarlet.com then click on the third one down and follow the link on the page to answer the competition.goodluck
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janice cresswell | Sun, 7 Nov 2010 11:58 am
just love toy story so does my young grandchildren potatoes yummy to as i had some that went to seed so planted them in my veg plot and was amazed how well they grew and had loads offf them also this year little potatoes that were left from in the garden last year i carefully dug them up and moved them and believe me they were even better than last year but dont worry i wont be taking over your business hahaha
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Beatrice Meghoma | Mon, 29 Nov 2010 10:25 pm
where is the competition? The link given on the bag of potatoes does not take you to the competition.
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