Toy Story teams up with Albert Bartlett potatoes
Share
The Walt Disney Company UK is partnering with potato brand Albert Bartlett for the launch of Disney Pixar’s Toy Story 3.
Albert Bartlett potatoes
A television campaign breaks on 28 March directing customers to an on-pack promotion giving consumers an opportunity to win one of five Disney Pixar Toy Story 3 experiences including a trip to the film’s world premiere in Los Angeles.
The brands say the partnership “represents the bringing together of two brands which are focused on delivering a quality family experience”.
Albert Bartlett marketing manager John Hicks, adds “although we operate in very different industries the partnership encapsulates the family values of both businesses and provides a strong platform to deliver a healthy and fun experience for our customers”.
Lee Jury, executive marketing director, Walt Disney Studios Motion Pictures UK, says: “We were attracted by Albert Bartlett’s principled approach to family and the environment, which reflects Disney’s values and we hope this will be the start of a long term partnership”
The film opens in cinemas on 23 July.
Albert Bartlett is it UK’s leading potato producer with its fresh and frozen produce available in all major supermarkets.
Head Of Insight
Ball & HoolahanMarketing Assistant
FutureGroup Marketing Manager
Orchard & ShipmanMarketing Manager Undergraduate Markets
University of WolverhamptonCustomer Research Manager
River Island
Jobs Search
Top Jobs
Sony Music's Strategic Partnerships team work with brands and agencies that are forward thinking, innovative and share the desire to connect with their target audience through music, the UK's #1 Passion
Sony Music's Strategic Partnerships team work with brands and agencies that are forward thinking, innovative and share the desire to connect with their target audience through music, the UK's #1 Passion
Head Of Insight
Ball & HoolahanMarketing Assistant
FutureGroup Marketing Manager
Orchard & ShipmanMarketing Manager Undergraduate Markets
University of WolverhamptonCustomer Research Manager
River Island
Readers' comments (6)
Brian George | Tue, 16 Mar 2010 12:02 pm
You've got to hand it too Albert Bartlett, a potato, was just a potato, but sort of not anymore - another nifty piece of brand association, although not quite as good, but possibly more relevant then the Bree/DH ad, although the family values is a bit of a stretch!
Unsuitable or offensive? Report this comment
Daniel Hall | Mon, 29 Mar 2010 4:39 pm
it would be lovely to actualy be able to enter the draw but the url link is non existant..other people have also complained about this and would like to be notified of the reasons for the page's errors.....my 2 boys have asked me to try again and again with no luck
Unsuitable or offensive? Report this comment
avengeline -may | Thu, 15 Apr 2010 12:03 pm
hi i really love toy story and my bedroom is full of toy story.i absoulutely love it . thank you so much for having such an amazing competition .
from avengeline may , new york
Unsuitable or offensive? Report this comment
natalie endean | Thu, 15 Apr 2010 1:52 pm
How to I enter the competition.
Thankyou
Natalie Endean
Unsuitable or offensive? Report this comment
Ds Collectables | Mon, 19 Apr 2010 5:49 am
I have just tried looking for the competition as I collect all Disney and have been to Disney I love it.
So where is the competition?
Unsuitable or offensive? Report this comment
Anonymous | Mon, 26 Apr 2010 2:48 pm
google albertbarlet.com then click on the third one down and follow the link on the page to answer the competition.goodluck
Unsuitable or offensive? Report this comment