Volvo teams up with Swedish House Mafia

Volvo has teamed up with Swedish House Mafia as part of its efforts to ramp up the brand’s association with Scandinavian design and lifestyle.

The music trio’s new track Leave the World Behind, featuring Swedish singer Lune, will feature in Volvo’s upcoming global brand campaign for the launch of its XC60 car.

The brand says the campaign aims to “clearly explain the Swedish heart of Volvo and the core of Scandinavian lifestyle”.

Watch a behind the scenes video, including interviews with Swedish House Mafia here:

Readers' comments (2)

  • I hate to break it to Volvo but SHM disbanded earlier this year.

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  • Boring, boring, boring....

    They won't win the Chinese market with this!

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