Nissan begins global recall of 2m cars
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Nissan is recalling an estimated 2.1 million of its cars after a fault with the engine control system was discovered.
The recall will see 83,000 Nissan Micra cars recalled in the UK.
The alert comes hot on the heels of Toyota recalling a further 1.5m cars globally after fears about the safety of brake and fuel injection systems in some of its high end models.
Toyota’s brand reputation has already taken a blow after a series of recalls earlier in the year.
A spokesman at Nissan UK says that the car manufacturer was still formulating its PR and communications strategy regarding the recall.
Nissan recently launched an experiential campaign to showcase future products at the O2 under the banner of the “Innovation Station”.
Earlier this month, Nissan began integration of the company’s brand, marketing and communications functions under a new division called global marketing communications (GMC).
Global marketing communications is based at Nissan’s global headquarters in Japan and is led by Andy Palmer, currently senior vice president for global planning and program management.
YouGov Insight:
Motor Insurance
· While the number of road accidents is falling, the cost of repairing cars has been rising at a rate of between 7-10% per year.
· In Q2 2010 the average cost of a comprehensive car insurance policy rose by 14.2% and prices increased by 31% in the 12 months since July 2009.
· Direct Line (8%) is rated by policyholders as the leading car insurance band, followed by Saga (5%) and then Churchill (5%).
· RBS holds around 31% of the market in terms of GWP, followed by Aviva with a 12% share, then LV=, which has seen major growth in its premiums in 2009.
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Readers' comments (1)
brian | Thu, 28 Oct 2010 12:39 pm
With complex technology products problems will occur, it's how you deal with the problem that counts. Handled correctly it can even be a positive brand building exercise. The worst thing you can do is deny or drag your feet Toyota is a classic 101 in how not to deal with things.
Toyota are not alone in ignoring brand damage, Volvo took a hit (pun intended!) over runaway cars, Fiat with their Ducato vans and breaking gear boxes etc etc. In the end if you have a problem you are going to have to fix it, so sooner is better unless you want to promote your product on Watchdog!
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