Marketing Week
Online - January 2012

‘B2B marketers should partner with sales to have more clout’

Fri, 27 Apr 2012

Forrester report calls for marketers to “take a leadership position” and partner with sales to drive growth.

‘Brands should offer more info on cookies’

Wed, 25 Apr 2012

Research from Google finds that transparency is the key to successful implementation of EU law on privacy.

‘CEOs must be obsessed with brand or fail’

Tue, 17 Apr 2012

Former Vodafone and Coca-Cola marketer David Wheldon says CEOs must act like brand directors.

‘Energy suppliers should be forced to compensate consumers’

Tue, 10 Apr 2012

Energy companies could be forced to compensate customers and businesses directly under government plans that aims to better protect consumers.

‘Innovative’ marketing boosts Domino’s

Wed, 15 Feb 2012

Domino’s calls online growth “breathtaking” and credits digital initiatives and marketing with driving sales and profit.

‘Marketers are the UK’s happiest office workers’

Tue, 24 Jan 2012

UK marketers still enjoy their jobs despite working longer hours than ever before.

‘Mirror Mirror’ film capitalises on Samantha Brick backlash

Thu, 5 Apr 2012

Studio Canal roadblocks Samantha Brick article on the MailOnline website to promote its latest release.

‘Questionable marketing hurting Tesco’

Thu, 12 Apr 2012

Analyst warns that ‘questionable marketing’ has caused significant brand damage to Tesco.

‘Saturation marketing will boost tourism’

Wed, 7 Mar 2012

Culture secretary Jeremy Hunt says the UK will face a challenge encouraging people to “holiday at home” at new campaign launch.

‘Think like a CEO to become a CMO’

Tue, 20 Mar 2012

Those wanting to make the leap to CMO need to think beyond brand strategy, according to marketing directors that have stepped up.

60s ads honour Mad Men and brands

Tue, 27 Mar 2012

The excitement over the new series of Mad Men launching this week on Sky Atlantic is palpable. Having been lucky enough to go…

Ab InBev global CMO Burggraeve departs

Fri, 27 Apr 2012

Top marketer for the world’s biggest brewer resigns from post to explore ‘entrepreneurial opportunities’.

Absolute Radio sets sights on roadside listeners

Tue, 31 Jan 2012

Absolute Radio is targeting in-car and roadside listeners for the latest phase of its long-running ‘Faces for Radio’ integrated campaign.

Ad industry welcomes budget but wants more recognition

Wed, 21 Mar 2012

The advertising industry has welcomed many of the measures introduced in the budget but wants support to play a bigger role.

Adidas kicks off Olympic marketing

Fri, 23 Mar 2012

Adidas fires starting gun on its Olympic marketing activity with London 2012 kit launch.

Adobe to launch first UK brand campaign

Wed, 22 Feb 2012

Adobe prepares marketing push to communicate its repositioning to digital marketing and media.

Affiliate marketers put on notice by OFT

Wed, 25 Apr 2012

Consumer protection watchdog signals affiliate marketing crackdown after taking action against a network.

Airlines ramp up social media efforts

Tue, 17 Apr 2012

Airlines look to social media to better understand the travel habits of UK consumers.

Alpro ramps up marketing for NPD

Mon, 12 Mar 2012

Alpro pins hopes to its expanded range of plant-based alternatives to dairy, including almond and hazelnut milk.

Another data law, another ugly brawl

Tue, 13 Mar 2012

In just over two months, the bell will ring to signal that the EU’s electronic privacy directive is finally in force.

App demand boosts mobile ad revenues

Fri, 20 Apr 2012

UK mobile advertising revenues to be boosted by a hike in consumer app spend in 2012.

Apple profit soars 94%

Wed, 25 Apr 2012

Technology company shrugs off concern that iPhone sales have peaked by almost doubling profit.

Apple unveils faster 4G iPad

Thu, 8 Mar 2012

Apple steps up assault on the tablet market with a faster, lighter 4G iPad.

Are retailers too complacent about the cookie directive?

Tue, 24 Apr 2012

In just over a month, websites will be forced to ask permission before placing cookies that…

Arsenal eyes location-based partner offers

Wed, 29 Feb 2012

MWC: North London football club to offer fans contextual promotions, while Nokia explores “next phase” of location-based marketing.

ASA raps metal band for being too sexual but Lady Gaga escapes ad ban

Wed, 25 Jan 2012

“Overtly sexual” Steel Panther pastiche poster banned, while “provocative” Lady Gaga TV spot escapes censure.

Asda expands m-commerce platform

Mon, 16 Apr 2012

Asda is launching an Android app that includes a voice search function as it expands its mobile commerce platforms.

Asda outlines plans to reverse slowing sales

Wed, 22 Feb 2012

Asda will ramp up its investment in price cuts after finding it is what matters most to mums.

Asda to reshape business around mums

Tue, 21 Feb 2012

Asda first to use insight from mums to shape business.

'Asos must up marketing as sales slow'

Thu, 26 Apr 2012

Analysts warn that Asos must improve its marketing to retain stronghold as UK sales slow and competition increases.

Auto Trader to shift perception with site relaunch

Tue, 24 Apr 2012

Auto Trader wants to deepen engagement and become a destination beyond buying and selling cars.

AXA positions as innovator in £20m brand campaign

Wed, 1 Feb 2012

AXA is launching its first business-wide brand campaign with a £20m advertising blitz that positions the financial services operator as one that thinks differently to rivals.

B&Q overhauls own label brands in £12m refresh

Thu, 19 Jan 2012

B&Q has revealed the range of own label brands it will introduce this year to entice people into DIY.

BA restaurant lands in Shoreditch

Thu, 22 Mar 2012

British Airways is launching a pop-up restaurant in London’s Shoreditch.

Bacardi celebrates 150th anniversary with year-long experiential drive

Wed, 18 Jan 2012

Bacardi will host a series of parties around the world throughout this year to celebrate its 150th anniversary.

Barclays appoints David Wheldon to top brand role

Thu, 9 Feb 2012

Former Vodafone and Coca-Cola marketer David Wheldon has joined Barclays to oversee the banking group’s branding.

Bauer Media unites with LG Mobile to crowdsource bumper issue

Fri, 3 Feb 2012

Bauer Media’s Grazia is handing over the publishing reins to readers for its London Fashion Week issue this month, as part of a sponsorship deal with LG Mobile.

BBC and ITV forge 'landmark' deal with Sky

Mon, 30 Jan 2012

The BBC’s catch-up service iPlayer will be available to Sky subscribers from later this year.

BBC marketing to showcase genres rather than individual shows

Wed, 25 Jan 2012

Broadcaster to showcase the variety of content it produces rather than focusing on pushing popular programmes like Sherlock individually.

BBC TV programming wins in festive Twitter war

Thu, 19 Jan 2012

The BBC has beaten ITV in the Christmas social media battle, with the broadcaster airing eight out of the ten most tweeted about programmes over the festive season.

BBC Worldwide reinforces unified digital strategy

Thu, 8 Mar 2012

BBC Worldwide boosts investment in digital strategy.

Bentley names new marketing chief

Wed, 28 Mar 2012

A marketing shake up at Volkswagen Group UK sees new marketing boss at Bentley as incumbent moves to Skoda.

Bin Weevils takes characters into print

Tue, 14 Feb 2012

Children’s social network is the latest brand of its kind to launch offline products.

Birds Eye up for sale

Mon, 26 Mar 2012

Birds Eye owner Iglo Group set to change hands with price tag of £2.5bn

BlackBerry maker RIM’s co-CEOs step down

Mon, 23 Jan 2012

Mike Lazaridis and Jim Balsillie make way for chief operating officer Thorsten Heins, who will lead the search for a CMO to help turnaround the company.

BlackBerry’s ‘back to business’ plan may see it out of business altogether

Fri, 30 Mar 2012

As if last year’s service outage wasn’t enough, BlackBerry has now announced plans to…

BMW named England rugby sponsor

Thu, 12 Apr 2012

BMW is to replace Land Rover as the vehicle partner to the England rugby union team.

Brands ‘under-investing’ in mobile ads

Tue, 10 Apr 2012

Adobe says brands have just six months to take advantage of cheap CPC rates for mobile and tablet search ads.

Brands bypass retailers to get shopping data

Tue, 6 Mar 2012

Kellogg, Reckitt Benckiser, Activia and Nivea launch mini shops on MySupermarket.co.uk to gain online shopping data.

Brands contributing to obesity solutions need to get local

Wed, 8 Feb 2012

About 32% of UK adults are estimated to be obese in 2012, according to the NHS. Brands are already signed…

Brands need to ‘raise the responsible marketing bar’

Wed, 21 Mar 2012

ISBA president and UK Coca-Cola manager Jon Woods says ad industry needs to continue to engage with government or risk regulation.

Brands should be thinking about how they can engage with Empty Nesters

Wed, 11 Apr 2012

“Growing old is getting cooler” says Scott Wilkinson, planning…

Brands sign calorie reduction pledge

Mon, 26 Mar 2012

Coca-Cola, Mars and Tesco are three of a raft of brands and retailers that have agreed a deal with the government to reduce calories.

Brands to advise Govt on digital services

Wed, 25 Apr 2012

Online experts from brands such as Facebook, Marks & Spencer and Lloyds form Digital Advisory Board.

Brazil – the issues UK marketers need to know about

Wed, 8 Feb 2012

Click here to read the cover feature: why your brand should tap into the Brazilian marketJohnnie Walker is one of Diageo’s best known brands in Brazil -

Brian Waring to leave Starbucks

Tue, 13 Mar 2012

Former UK marketing director is to leave Starbucks just months after moving to an international marketing role.

British Gas profits down despite tariff increases

Thu, 23 Feb 2012

British Gas sees profit slide due to warmer than expected weather in 2011.

Broadcasters pull Paddy Power ad

Thu, 23 Feb 2012

Channel 4 and BSkyB pull an ad that asked viewers to spot the “transgendered” ladies featured after hundreds of complaints.

BSkyB trebles investment in Sky Arts channel

Fri, 24 Feb 2012

Broadcaster rolls out new brand identity and programming schedule.

Budweiser ad banned for sex link

Wed, 11 Apr 2012

Industry watchdog bans Budweiser radio ad for linking alcohol consumption to sexual success.

Budweiser launches augmented reality app

Thu, 12 Apr 2012

Beer brand puts FA Cup in the hands of fans with augmented reality feature for tournament app.

Building a school of marketing excellence

Wed, 25 Apr 2012

“Training is not about courses in fancy country hotels,” says Will Orr, marketing director at British Gas. It’s about creating consistent excellence throughout the business. To that end, the utility company is in the process of rolling out a dedicated British Gas Marketing Academy.

Burger King to overhaul customer experience

Wed, 18 Apr 2012

Burger King beefs-up consumer insight offering with feedback programme for the UK.

Burton’s Biscuits: Identifying new markets

Wed, 11 Apr 2012

How does Burton’s Biscuits - a “small to medium-sized enterprise” that takes pride in its British roots - aim treble its overseas sales in five years? Chief commercial officer Steve Newiss talks about their strategy

Cadbury enters the Danger Zone

Wed, 25 Jan 2012

See the ad here.

Cadbury hails social impact of marketing

Thu, 22 Mar 2012

Cadbury claims it is the first Olympic sponsor to measure the social return on investment from its marketing activity.

Can Asda be a mum’s best friend?

Wed, 22 Feb 2012

Insights from Asda’s first ‘Mumdex’ may provide the retailer with a powerful edge against its rivals, as results show that UK mums are…

Can the pub be a student hub ever again?

Wed, 25 Jan 2012

A very senior corporate executive once told me that he had achieved a first class degree at university in “girls and beer, but sadly…

Car brands eye social media for long-term engagement

Thu, 12 Apr 2012

Car brands are using social media to involve consumers in the design process as they look to stay front of mind in a sector that sees infrequent purchases.

Carrots or turnips? How to act like a start-up

Wed, 21 Mar 2012

What big brands can learn from start-ups - read the cover story hereHow automotive brands innovate -

Case study: Inconvenience and secrecy – Vente-privee

Wed, 7 Mar 2012

Strategic inconvenience: how inconveniencing consumers can help brands build profits, read the cover feature hereMD of consumer markets at CallCredit, Tom Ilube,

Case study: The Private Journey

Wed, 1 Feb 2012

Find out how mainstream brands can attract the world’s super rich, click here For a Q&A with Quintessentially’s co-founder Ben Elliot,

Channel 4 launches new channel

Thu, 8 Mar 2012

4seven will allow viewers to catch up with content on linear TV rather than VOD.

Channel 4 to “pioneer” the use of data

Thu, 26 Jan 2012

Chief executive David Abraham says the broadcaster will evolve its ad model to include more targeting options for brands.

Chinese sports brand eyes western markets

Mon, 5 Mar 2012

China’s 10th biggest sports brand set to become the first from the country to float in London.

City AM extends brand into recruitment

Wed, 1 Feb 2012

Free daily business newspaper City AM is set to launch the biggest brand extension since its launch in 2005 with its first foray into the recruitment market.

Cobra launches bid to be top 10 UK beer brand

Fri, 2 Mar 2012

Cobra Beer unveils through-the-line campaign to become top brand in the UK.

Coca-Cola launches campaign for new bottle size

Tue, 20 Mar 2012

Coca-Cola is launching an outdoor campaign to promote its first new bottle size in 20 years.

Coca-Cola to gauge social value of its marketing

Thu, 19 Apr 2012

Drinks manufacturer to identify the social impact of its London 2012 Olympic Games sponsorship activity.

COI: a history in ads

Thu, 29 Mar 2012

Marketing Week looks back at the best of the COI, which will offically be closed this week.

Coke inks deal with Spotify to boost music

Thu, 19 Apr 2012

Soft drinks maker and music streaming service partner to cross-promote services.

Coke Zero introduces new strapline

Mon, 13 Feb 2012

The Coca-Cola brand’s latest ad campaign is designed to position the drink as a “beacon of possibilities”.

Condé Nast recruits for film push

Mon, 16 Apr 2012

Magazine publisher hires industry vets to further its drive into film and television.

Consumers opt for soft drink 'staples'

Fri, 16 Mar 2012

Drinkers chose brands they knew and trusted in recession-hit 2011, according to Britvic Soft Drinks Report.

Converse to launch star-studded single

Fri, 24 Feb 2012

Converse to release song featuring Gorillaz, Andre 3000 and James Murphy to promote new collection.

Co-op plots “energetic” marketing to move beyond food

Wed, 29 Feb 2012

The Co-operative Group vows to take a more “purposeful and energetic” approach to marketing in a bid to modernise perceptions.

Costa partners with Kraft for ‘At Home’ range

Thu, 19 Apr 2012

Costa confirms launch of ‘At Home’ coffee range in partnership with Kraft’s Tassimo brand.

Costa’s Jim Slater takes centre stage at MWL

Thu, 26 Apr 2012

Costa Coffee is continuing to power profit for parent company Whitbread and one of the architects of the brand’s success will take…

Cravendale’s Muppets TV ad

Mon, 6 Feb 2012

Kermit the Frog and Pepe the Prawn star in Cravendale’s latest TV ad as part of the milk brand’s partnership with the Disney-owned Muppets franchise.

Data key to success for charities

Tue, 3 Apr 2012

Imagine you are a charity. You need to set out your donor strategy for the next few years of operations to fund your good works…

Data thefts threaten all Indian call centres

Tue, 20 Mar 2012

If your company employs an Indian call centre, today you should be thinking twice. Reports of a widespread black market in…

DFS appoints first CMO

Fri, 10 Feb 2012

Former BBC marketing director Helen Normoyle to become the retailer’s first CMO.

Diageo hails marketing strategy for sales bump

Thu, 9 Feb 2012

Diageo says brand building investment, particulary in emerging markets, helped boost sales despite “uncertain” economic environment.

Digital radio chiefs hail “milestone” quarter

Thu, 2 Feb 2012

Digital radio chiefs have hailed the latest listenership numbers a “milestone” after it was revealed almost half of radio listeners tuned in on a digital device in the fourth quarter, according to the latest Rajar data.

Direct Mail helps win elections

Mon, 30 Apr 2012

Ever since Barack Obama was savvy enough to employ the then nascent Facebook in his victorious 2008 presidential race…

Disney and Aussie Bum in Avengers deal

Wed, 18 Apr 2012

Upcoming Marvel film The Avengers is home to the first product placement deal signed by its Disneymedia+ division.

Display helps mobile ad spend pass £200m

Tue, 20 Mar 2012

Total mobile ad spend increases 157% in 2011.

Dixons moves into movie streaming

Wed, 22 Feb 2012

Dixons is entering the increasingly competitive VOD market with the launch of a film streaming service under its Knowhow brand.

Dixons rolls out Knowhow to airport stores

Thu, 22 Mar 2012

The electricals group will now offer its support services in airport stores so that travellers can benefit from ‘walk out working’.

DM shouldn’t focus on the short-term

Mon, 6 Feb 2012

Lofty proclamations that the future of all marketing is direct regardless of the medium aside, the key takeaway from a recent…

Does marketing need a rebrand? Follow the debate here

Wed, 14 Mar 2012

Read our Storify on the reaction to the notion that marketing ‘needs rebranding’.

Domino’s to trial f-commerce

Tue, 7 Feb 2012

Domino’s Pizza is dipping its toe into f-commerce by giving Facebook fans an exclusive preview of a new menu item.

Don’t let price arrest DM’s progress

Mon, 23 Jan 2012

Dove launches interactive tweet campaign

Mon, 13 Feb 2012

Dove is using interactive outdoor screens to promote its Real Beauty positioning around Valentine’s Day.

EBay aims to double fashion business

Fri, 20 Apr 2012

EBay is launching a ‘bold’ campaign to change perceptions of its fashion credentials and raise awareness of brands that sell directly on the site.

eBay to push users in-store via mobile

Tue, 28 Feb 2012

MWC: eBay is moving into the offline retail sector by using mobile to drive footfall into bricks-and-mortar outlets.

EDF ‘fined’ for breaking marketing rules

Fri, 9 Mar 2012

Energy supplier to pay for price cuts for ‘fuel poverty’ customers.

Education will protect consumers as well as the law

Mon, 12 Mar 2012

As much as there are very real needs to protect consumers from the…

EE steps up lobbying for 4G rollout

Mon, 30 Apr 2012

Everything Everywhere launches push for faster 4G rollout in the UK, but rivals concerned over its potential monopoly of spectrum.

Energy companies to improve tariff transparency

Wed, 11 Apr 2012

The big six energy firms to tell customers if they are not on the best deal.

Eurostar launches 'live' ad platform

Tue, 21 Feb 2012

Eurostar claims to be the first advertiser to integrate social media with “large-scale” advertising.

Evening Standard to phase in daily deals

Fri, 9 Mar 2012

Deals site will sit alongside the Going Out section on standard.co.uk.

Everything Everywhere eyes 4G services by year end

Tue, 28 Feb 2012

MWC: Mobile operator plans to launch 4G mobile internet services after seeing 150% growth in data usage on its network last year.

Everything Everywhere sees record contract growth

Tue, 21 Feb 2012

UK’s biggest mobile operator says 48% of its customers are now on contracts.

Ex-marketing directors in consultancy start-up move

Wed, 29 Feb 2012

Marketers from Britvic, Red Bull and Häagen-Dazs form consultancy with public relations company Weber Shandwick.

Facebook acquires Instagram

Tue, 10 Apr 2012

Social network buys photo sharing app for $1bn as it looks to beef up its mobile and images offering ahead of flotation.

Facebook commits to mobile growth programmes

Tue, 28 Feb 2012

Social network pledges range of initiatives designed to grow key areas of mobile media.

Facebook hires Levi’s Van Dyck as first CMO

Mon, 6 Feb 2012

Facebook names former Apple and Levi’s exec, Rebecca Van Dyck, to be its first consumer facing CMO.

Facebook rolls out enhanced pages for brands

Thu, 1 Mar 2012

Update means brands can message consumers directly.

Facebook to launch Timeline for brands

Fri, 17 Feb 2012

Reports suggest new-look profile page Timeline to be available for brands this month.

Facebook: ‘Data laws could stifle innovation’

Fri, 9 Mar 2012

The social network has warned that European lawmakers risk making social networks ‘unexciting’ places to visit.

Fairtrade partners with Tesco and M&S for clothing push

Tue, 31 Jan 2012

The Fairtrade Foundation is to use its first summer campaign to push a wider range of certified products as it steps up efforts to market year round.

Fans get up close to UEFA Champions League trophy

Thu, 8 Mar 2012

Heineken launches viral campaign to promote UEFA Champions League sponsorship deal.

Five marketing highlights at MWC 2012

Fri, 24 Feb 2012

Five things marketers should watch out for at Mobile World Congress.

Football League steps up pursuit of global sponsors

Wed, 22 Feb 2012

The Football League bolsters commercial team to increase overseas revenue streams.

Ford looks to position as technology leader

Wed, 25 Jan 2012

Ford’s Real World Challenge campaign aims to raise awareness of its leading edge technology.

Former T-Mobile marketer Lysa Hardy joins the RAC

Mon, 30 Jan 2012

Lysa Hardy, the lead marketer behind T-Mobile’s “Life’s for sharing” campaigns joins RAC as interim marketing director.

Fox Home Entertainment creates CMO role

Tue, 14 Feb 2012

Packaged and digital film distribution company appoints top global marketer to overhaul structure.

Friends Reunited hopes to boost brands’ credibility

Tue, 20 Mar 2012

The original UK social network encourages brands to ‘show more depth’ by showcasing their company histories on the site.

Future looks to expand US division

Tue, 31 Jan 2012

Future is looking to boost audiences for its entertainment division in the US following the appointment of Keith Walker to manage titles such as VG, Total Film and Edge.

German beer brand eyes UK growth

Fri, 23 Mar 2012

German beer brand, Warsteiner plots marketing offensive to take on premium international rivals such as Peroni and San Miguel in the UK.

Giffgaff spends on TV for the first time

Mon, 2 Apr 2012

Community mobile network sponsors E4 shows, despite previously saying it would not spend on ‘big budget advertising’.

Good Housekeeping overhauls Glamour in Top 10

Thu, 16 Feb 2012

Hearst’s monthly magazine moves ahead of Condé Naste’s Glamour in ABC actively purchased top 10.

Google deserves our data but its search service is getting worse

Tue, 6 Mar 2012

The cliché is true. If you’re not paying for a service, you’re not the customer - you’re the product.

Google results fall short as advertising rates drop

Fri, 20 Jan 2012

Declining cost-per-click search advertising rates hit revenue growth at world’s largest search company.

'Google to name new Motorola chief'

Fri, 24 Feb 2012

Google exec Dennis Woodside in to align hardware with ad sales, Sanjay Jha out.

Google+ appoints first EMEA marketing head

Mon, 23 Apr 2012

Ning VP and former MySpace marketer Cristian Cussen to lead marketing for Google’s social network.

Government increases focus on data transparency

Tue, 24 Jan 2012

Government starts £125m “GREAT” Britain campaign

Thu, 9 Feb 2012

The government and VisitBritain unveil £25m global marketing campaign, the first stage of a four-year drive to attract 4.6 million visitors.

Govt returns to shock tactics in smoking ad

Sat, 31 Mar 2012

New anti-smoking ad reminds smokers that they can still cause children harm through second-hand smoke.

Greggs eyes loyalty scheme

Wed, 8 Feb 2012

Greggs is mulling the launch of its first loyalty scheme as it looks to build on recent sales success.

Greggs: marketer 2 marketer

Wed, 29 Feb 2012

What did other marketers have to ask Ken McMeikan, Greggs chief executive?

Groupon changes marketing after OFT probe

Fri, 16 Mar 2012

Daily deals site signs undertakings to ensure it complies with UK consumer protection laws.

Groupon cuts marketing spend in shift to retention

Thu, 9 Feb 2012

The voucher company reported an unexpected loss and a change in marketing strategy in its first results since going public.

Growth in tablet ownership demands clever engagement thinking

Wed, 28 Mar 2012

It’s difficult to step onto a bus, tube carriage or train without spotting an iPad or other tablet device…

Guinness to host “world’s largest St Patrick’s Day party”

Fri, 24 Feb 2012

Guinness to team up with millions of fans next month to host the world’s largest St Patrick’s Day celebration.

H&M is too silent on sustainability

Thu, 12 Apr 2012

H&M’s annual sustainability report, published today (12 April) contains some impressive achievements, but is H&M doing enough…

Halewood puts Faith in women’s soft drink

Mon, 2 Apr 2012

Manufacturer hopes wine alternative Faith will help grow the whole adult soft drinks sector.

Health Lottery’s top marketer exits

Wed, 28 Mar 2012

Sarah Tinsley-Benson has left after just nine months in the job and will not be replaced.

Heathrow Express revamps brand

Thu, 8 Mar 2012

Heathrow Express has invested £16m in revamping its brand, service and trains.

Heineken sets date for return to TV

Tue, 3 Apr 2012

Heineken readies latest phase of its global Open Your World campaign.

Heinz promotes Jepson to CMO

Tue, 24 Apr 2012

Heinz names Giles Jepson as chief marketing officer for its brands such as Heinz Tomato Kethchup, Heinz Spaghetti Hoops and Heinz Beanz.

HMV gets financial boost from supplier deal

Fri, 20 Jan 2012

Music labels take stake in HMV in a bid to secure future of their main high street outlet.

HMV outlines multichannel strategy

Wed, 8 Feb 2012

HMV is planning a raft of digital marketing initiatives to halt the decline of its struggling high street business.

Holiday Inn ad stars Olympians

Wed, 7 Mar 2012

InterContinental Hotels Group is ramping up its Olympic marketing activity with a campaign that stars British Olympic hopefuls.

Honda Civic is ‘most talked about’ car

Wed, 14 Mar 2012

A new quarterly report aims to help marketers better understand consumers’ relationships with car brands by analysing online conversations.

How automotive brands innovate

Wed, 21 Mar 2012

Nissan and Renault chief executive Carlos Ghosn has been credited with turning around failing Nissan at the end of the 1990s and for investing in green technology to produce the Leaf, the first mass-market all-electric car.What big brands can learn from start-ups -

How M&S took award-winning promotional learnings forward

Fri, 20 Jan 2012

Marks and Spencer won two Engage Awards in 2011. Read how it has taken its promotional strategy forward.

How Xerox became more than a copier company

Wed, 25 Jan 2012

Darrell Minards, head of marketing communications at Xerox Europe, explains how the corporate turnaround vision implemented by CMO Christa Carone is translated across the world.

HP to launch David Guetta web series

Tue, 14 Feb 2012

HP unveils branded web series as the latest phase of its tie-up with DJ David Guetta.

HTC prepares to unveil ‘the new HTC’

Fri, 30 Mar 2012

Marketing to focus on experiences over specifications as HTC looks to make up ground lost to rivals.

IAB readies behavioural advertising activity

Fri, 24 Feb 2012

IAB to launch consumer campaign to increase awareness of behavioural advertising icon.

IHG hires Larry Light as top marketer

Fri, 30 Mar 2012

Hotel group recruits former McDonald’s marketer to take newly created global brand building role.

Ikea to sell consumer electronics

Wed, 18 Apr 2012

Swedish retailer to start selling TVs and sound systems built into furniture.

Infiniti switches to green positioning

Thu, 23 Feb 2012

Luxury car brand Infiniti unveils eco shift as research reveals that car marques could quadruple sales of eco cars by targeting high-end consumers.

Innocent encourages kids to be gardeners

Wed, 22 Feb 2012

Seed giveaway aims to spur the growth of Innocent’s Kids brand.

Innovation that focuses on the customer

Wed, 25 Apr 2012

Ideal Standard used to be a company led by the brains of the engineers and product development team, but now it is led by what customers need, according to Kerris Bright, chief marketing officer at the European bathroom brand.

IPC seeks growth through branded content

Fri, 23 Mar 2012

NME owner sets sights on digital brand partnerships to offer more targeted advertising solutions.

Is 4seven just a big fat gimmicky rebadging?

Fri, 9 Mar 2012

Channel 4 announced its first new TV channel launch in seven years this week, 4seven, which will base its scheduling around the…

Is the growth of the coffee sector just a quick fix?

Wed, 15 Feb 2012

The UK coffee market has doubled in size since 2005, but will we soon become caffeined out?

IT meerkat Sergei hospitalised in Comparethemarket ad

Wed, 21 Mar 2012

Sergei the IT meerkat has been hospitalised in Comparethemarket.com’s latest ad campaign to promote its new credit card comparison service.

ITV reiterates concern over Apple TV branding clash

Mon, 13 Feb 2012

ITV has reiterated its appeal to Apple not to use iTV for the latter’s connected TV product, according to reports.

James Murdoch quits News Int

Wed, 29 Feb 2012

James Murdoch steps down as executive chairman of News International.

January sales fail to revive high street

Tue, 7 Feb 2012

Heavy discounting failed to revive UK retail sales in January when sales dipped 0.3%.

Jennifer Saunders enlisted for Philadelphia Cadbury mash-up

Mon, 20 Feb 2012

Kraft launches the first piece of marketing activity for ‘Choccy Philly? Don’t Be Silly” campaign.

John Lewis morale might be up, but profits are down

Thu, 8 Mar 2012

I’d wager John Lewis staff are amongst the happiest in the UK, with every employee being rewarded…

John Lewis price promise to stay

Tue, 13 Mar 2012

John Lewis will increase marketing around Never Knowingly Undersold pledge ‘no matter what’ despite recent fall in profit.

Just how innovative is Google?

Wed, 21 Mar 2012

Last month, Google was hailed as the third most innovative business in the world by US magazine Fast Company. But its size and structure can mean that creativity is stifled and employees become bored, according to a former Google executive, who does not want to be named.

Kate and Wills get Barbie tribute

Tue, 14 Feb 2012

Barbie will launch Royal Wedding dolls to celebrate Prince William and Kate Middleton’s first anniversary.

Kellogg buys Pringles in $2.7bn deal

Wed, 15 Feb 2012

Kellogg looks to match success of its cereals business with £1.7bn acquisition of the Pringles brand.

Ken McMeikan on…

Wed, 29 Feb 2012

Ken McMeikan on the future of the high street, obesity and the typical Greggs customer.

Kim Kardashian to launch diet plan in UK

Thu, 12 Apr 2012

Kim Kardashian is to launch her QuickTrim weight management programme in the UK.

Kingfisher eyes UK growth with grassroots cricket sponsorship deal

Thu, 2 Feb 2012

World beer, Kingfisher, sets in motion plans to become ingrained in grassroots cricket to boost off-trade sales.

Kodak has lost its moment in the frame

Fri, 20 Jan 2012

Kraft creams Cadbury for new Philadelphia spread

Fri, 27 Jan 2012

Kraft to combine two of its most popular brands for a new chocolate cheese spread.

Kraft poaches PepsiCo’s digital chief Bough

Thu, 9 Feb 2012

Kraft poaches PepsiCo’s digital exec Bonin Bough for senior consumer engagement role.

Kraft to bolster key brands in Europe

Wed, 22 Feb 2012

Kraft caps off 2011 with strong European sales of core brands ahead of its split into two separate companies.

Kraft unveils Trident gum global campaign

Tue, 10 Apr 2012

Kraft kicks off first global campaign for chewing gum brand Trident in shift towards emotion.

Krispy Kreme increases spend in growth bid

Wed, 7 Mar 2012

Krispy Kreme is to increase its marketing activity after hailing the role it played in a 26% rise in revenue last year.

L’Oreal rapped again over airbrushing

Wed, 1 Feb 2012

L’Oreal has fallen foul of the advertising watchdog again for the “misleading” use of airbrushing in advertising.

LazyTown to launch healthy kids’ drinks

Wed, 21 Mar 2012

Turner Broadcasting is launching the first consumer products under the LazyTown brand since acquiring the kids’ TV show last year.

Lego names Ben Fogle as brand ambassador

Thu, 26 Apr 2012

Fogle is the first celebrity ambassador for the Danish toy brand.

LinkedIn: how it can be used to improve business

Wed, 15 Feb 2012

Click here to read the main feature: benchmark your social mediaO2’s head of social media

Liverpool FC sponsor 'very disappointed' with Luis Suarez

Tue, 14 Feb 2012

Standard Chartered “disappointed” with the player’s behaviour.

London Overground to provide free WiFi

Mon, 26 Mar 2012

The Cloud wins contract to provide WiFi on the Overground, as popular commuter paper Metro launches tablet marketing campaign.

LoveFilm CEO takes helm at Mothercare

Wed, 8 Feb 2012

Simon Calver leaves Amazon-owned movie service after seven years to lead Mothercare’s recovery.

Lufthansa launches passenger-focused campaign

Fri, 16 Mar 2012

German airline to ditch decade-old strapline and launch ‘nonstop you’ global ad campaign.

Lynx unveils deodorant launch for women

Mon, 23 Jan 2012

Women are set to get the Lynx Effect as the brand branches out with the launch of a female fragrance in the UK.

M&S brand director exits

Mon, 20 Feb 2012

Alison Jones has left M&S after only a year as brand director for general merchandise.

M&S loses key digital director

Wed, 22 Feb 2012

New channels director Susan Aubrey-Cound is exiting the chain leaving a gap in its multichannel team.

M&S posts unexpected sales slide

Tue, 17 Apr 2012

M&S has reported a fall in sales following a slide in clothing income.

M&S taps into Jubilee and Games fever

Tue, 3 Apr 2012

M&S has brought back Dannii Minogue and Gary Barlow to celebrate British summer ahead of the Jubilee and Olympic Games.

Madonna premieres video on Clear Channel screens worldwide

Fri, 3 Feb 2012

Madonna has partnered with outdoor specialist Clear Channel to screen the debut of her latest music video, “Give Me All Your Luvin”, on digital screens around the world.

Magners is made in the dark

Fri, 23 Mar 2012

Magners out to prove making cider in the dark isn’t counter-productive.

Major brewers ramp up marketing spend for premium brands

Mon, 20 Feb 2012

Heineken and Molson Coors go head-to-head for dominance in the premium lager market.

Making marketing a noble profession

Wed, 14 Mar 2012

Viewpoint: Marc Mathieu, senior vice-president of marketing, Unilever

Man U's Ashley Young to star in Lucozade ad

Mon, 30 Apr 2012

Manchester United forward Ashley Young to star in a TV spot for the drinks brand set to air during tonight’s Premier League clash with rivals Manchester City.

Marketer 2 Marketer

Wed, 22 Feb 2012

What other marketers had to ask SWISS chief commercial officer Holger Haetty.

Marketer 2 marketer

Wed, 28 Mar 2012

AB InBev CMO Chris Burggraeve reveals how he harnesses the power of social media in this week’s cover featureHow do you balance being the world’s biggest brewer with increasing calls for responsible drinking? Read what AB InBev’s Chris Burgrraeve

Marketers ‘like kids in candy store’ over digital

Fri, 20 Apr 2012

Colgate-Palmolive CMO warns over inappropriate use of digital but says that technology has changed ‘formulaic’ habits.

Marketers call for a ‘rebrand’ of the industry

Tue, 13 Mar 2012

Marketers from several sectors have echoed recent calls to change the way the industry operates in order to change negative perceptions.

'Marketers must be smarter at search integration'

Thu, 16 Feb 2012

Marketers must increase understanding of how search integrates with wider media mix or face being left behind.

Marketers take product design role at Lenovo

Wed, 11 Apr 2012

Computer maker creates product unit within marketing team to put consumers at the centre of its innovation strategy.

Marketers’ confidence up but budgets flat

Thu, 19 Apr 2012

Marketing budgets lagged behind confidence in the first quarter as marketers adopted a cautious approach, according to the Bellwether report.

Marketing spend flat as confidence crashes

Thu, 19 Jan 2012

Marketing spend flat in the fourth quarter as marketers’ confidence crashes to three-year low but 2012 budgets still tipped to be up, finds Bellwether.

Marketing Week launches PR Strategy

Thu, 22 Mar 2012

New section looking at the role that PR plays in marketing.

Mars backs innovation to grow brands

Tue, 21 Feb 2012

Mars invests in innovation to drive marketing and product development strategies for UK chocolate brands.

Mars in £4.3m spend for Euro 2012 activity

Mon, 12 Mar 2012

Confectionery brand extends tagline to ‘Work Rest Play Your Part’.

MasterCard renews UEFA Champions League deal

Mon, 13 Feb 2012

MasterCard is to seek cross-promotions with other brands as it renews its deal as official partner of the UEFA Champions League.

McDonald’s admits Twitter campaign was McFail

Wed, 25 Jan 2012

The fast food giant has admitted its social media campaign backfired after pulling Twitter activity hijacked by angry consumers.

McDonald’s plans Games-themed Happy Meals

Mon, 16 Apr 2012

Former British Olympian Dean Macey to front McDonald’s Olympic Happy Meal campaign with 2012 mascots Wenlock and Mandeville.

McDonald's CEO Skinner to step down

Thu, 22 Mar 2012

Current president and COO Don Thompson will take over to lead the global fast food business.

Mercedes designs furniture range

Mon, 26 Mar 2012

The car marque is bringing its technology and luxury design values together with a furniture range.

Microsoft tackles film piracy

Fri, 20 Apr 2012

Microsoft Xbox partners with film trust to encourage young males to pay for movies.

Minimum alcohol price meets resistance

Fri, 23 Mar 2012

Government plan to introduce a 40p per unit minimum price has been dismissed as “misguided” by retailers and producers.

Mobile marketers' future is brand collaboration

Thu, 1 Mar 2012

MWC: The mobile industry’s move to collaborate with brands from other sectors is key for successful future innovation.

Mobile World Congress roundup: the key marketing takeaways

Fri, 2 Mar 2012

Mobile and marketing more aligned than ever before.

Molson Coors ramps up marketing in convenience stores

Wed, 1 Feb 2012

Molson Coors boosts marketing across convenience stores nationwide.

Morrisons hails ‘best year yet’

Thu, 8 Mar 2012

‘Innovative’ promotions and revamped own label ranges boost sales and profit as Morrisons hails its ‘best year yet’

Morrisons slams hypermarkets

Thu, 8 Mar 2012

Morrisons outlines its plans to grow non-food via clicks not bricks and slams ‘soulless’ hypermarkets.

Morrisons steps up Kiddicare growth plans

Fri, 2 Mar 2012

The supermarket moves several directors and makes a raft of external hires ahead of multiplatform launch in UK.

Moshi Monsters expands into music

Mon, 5 Mar 2012

Chidren’s brand Moshi Monsters launches album following Sony tie-up.

MP launches Body Confidence Awards

Mon, 6 Feb 2012

Brands that promote a positive image will be recognised under an awards scheme being launched by MP Jo Swinson.

Müller names new marketing chief

Mon, 23 Apr 2012

Müllerlight and Vitality owner appoints marketing director to oversee its £30m marketing initiative.

Murdoch claims 3m sales of Sun on Sunday

Mon, 27 Feb 2012

British Gas, Talk Talk, Morrisons advertise in first Sunday edition of The Sun.

My-Wardrobe eyes brand partnerships in strategic shift

Wed, 14 Mar 2012

Kenco, Kuoni and Crème De La Mer are among the brands the online fashion retailer is partnering with to bolster its marketing activity.

Nationwide warns on future of DM as costs rise

Wed, 25 Jan 2012

Nationwide Building Society pulls back from direct mail after warning on rising costs.

Nectar looks to digital for younger user boost

Wed, 11 Apr 2012

The loyalty programme hopes to start building relationships earlier than it has traditionally.

Nestlé ditches artificial ingredients for sweets

Fri, 2 Mar 2012

Nestlé claims it is the first confectioner in the UK to remove all artificial ingredients from its products.

Nestlé looks to marketing to offset tough 2012

Thu, 16 Feb 2012

The Kit Kat maker says it will use marketing and product innovation to mitigate depressed demand in some markets.

Netflix on the hunt for new CMO

Mon, 23 Jan 2012

Film and streaming service, Netflix, has kicked off the search for new CMO two weeks after launching in the UK.

New Tesco leadership, new marketing opportunity

Thu, 15 Mar 2012

Richard Brasher’s shock exit as CEO of Tesco in the UK and Group CEO Philip Clarke’s decision to be more involved in the running…

News Corp profits jump despite NOTW hacking bill

Thu, 9 Feb 2012

Growth in Murdoch’s film and TV divisions offset losses at News Corp’s publishing arm.

News Int confirms Sun on Sunday

Fri, 17 Feb 2012

Newspaper publisher will launch Sun on Sunday to replace News of the World.

News Int to launch Sunday Sun this weekend

Mon, 20 Feb 2012

Sun to go seven days a week seven months after NOTW closure.

Nintendo blames price promotions for profit slump

Thu, 26 Apr 2012

Nintendo has posted its first ever annual loss since it became a publicly listed company, blaming a slump in sales of its handheld 3DS consoles.

Nissan brings ‘human emotion’ to campaigns

Tue, 13 Mar 2012

Car marque repositions to focus on innovation rather than specifications.

NMA to raise profile by ramping up debate on multi-platform

Wed, 25 Jan 2012

Recently appointed NMA chief executive Rufus Olins wants newspaper industry to “unite” to boost its multi-platform appeal to advertisers.

Nokia reveals ‘chapter two’ of new strategy

Tue, 28 Feb 2012

MWC: Next stage of brand overhaul to focus on co-creation.

Nokia to sell off Vertu brand

Mon, 30 Apr 2012

Finnish mobile company “in advanced talks” to sell off its luxury handset brand.

NSPCC highlights abuse with Sh*t Kids Say

Tue, 27 Mar 2012

The children’s charity plays on the internet craze Sh*t My Dad Says to highlight the need to report concerns over child abuse straight away.

O2 exceeded daily tweet limit in reassurance campaign after data leak

Thu, 26 Jan 2012

Telecoms provider’s social media bid to alleviate consumer concern about its mobile web fault led to an uprecedented amount of Twitter activity.

O2 launches Wallet app

Thu, 26 Apr 2012

Mobile company launches mobile payment app to exploit fast growing m-commerce market.

Ocado overhauls marketing in company restructure

Mon, 23 Jan 2012

The online grocer’s founder will take on strategic responsibility for marketing as part of a restructure prompted by the departure of the CFO.

Older marketers face age discrimination

Tue, 27 Mar 2012

Age discrimination in the marketing industry is increasing as companies opt for youth over experience.

Olympics official resigns over Dow deal

Thu, 26 Jan 2012

A commissioner for the sustainability watchdog overseeing the 2012 London Olympics has resigned over Dow Chemical’s sponsorship of the Games.

Overload puts email at risk

Mon, 26 Mar 2012

Electronic direct mail has time, technology and trends on its side so why is it that consumers are increasingly rejecting the channel?

P&G cuts $1bn from marketing costs

Fri, 24 Feb 2012

P&G will shift to more efficient and lower cost digital activity as part of a $10bn (£6.3bn) cost cutting drive.

P&G launches digital Mother’s Day campaign

Wed, 14 Mar 2012

Olympic Athletes pay tribute to their mums as part of P&G’s Thank You Mum Mother’s Day campaign.

P&G plans upsurge in Games-led marketing

Wed, 4 Apr 2012

Duracell and Gillette in line for Games-themed marketing campaigns.

P&G reveals major digital Olympic campaign

Mon, 5 Mar 2012

FMCG company ramps up “thank you mum” activity for Mother’s Day.

Paddy Power 'transphobic' ad faces censure

Tue, 21 Feb 2012

Watchdog to investigate whether ad is offensive to transgendered people.

Panasonic extends Olympic sponsorship

Mon, 12 Mar 2012

Panasonic signs first official Paralympic partnership.

Paranormal Activity 3 ads censured by ASA

Wed, 14 Mar 2012

Ad watchdog rules film ads were unsuitable for broadcast before 9pm.

PeerIndex to offer consumers brand freebies

Mon, 27 Feb 2012

Social media data tool aims to become “mass market consumer brand”.

Pepsi readies global music campaign

Mon, 30 Apr 2012

Drinks giant hopes marketing push, featuring Nicki Minaj, will help it appeal to younger consumers.

PepsiCo readies Walkers Sensations nuts brand

Wed, 28 Mar 2012

PepsiCo to expand its UK crisp brand Walkers Sensations in to flavoured nuts.

Pernod Ricard readies premium wine push

Mon, 19 Mar 2012

Pernod Ricard launches initiative to inject growth into the premium wine category.

Pernod Ricard UK appoints Venning to marketing director role

Thu, 19 Jan 2012

The Absolut and Jameson owner has appointed a new UK marketing director to work across its spirits portfolio.

Philips marketing rethink drives profit lift

Mon, 23 Apr 2012

Strategy to invest in ‘emotional’ local marketing helps boost profits by 80%.

Phones4U head of social exits

Thu, 16 Feb 2012

Jeremy Waite is leaving the phone retailer after just a year in the role.

Portas review ignites Government innovation fund for high street

Fri, 30 Mar 2012

The Government has pledged to support almost all of the ideas put forward by retail expert Mary Portas in a bid to revitalise UK high streets.

Poundland recruits former Morrisons marketing boss

Mon, 30 Apr 2012

Richard Lancaster, who left Morrisons last month, is to join Poundland as trading director.

Premier Foods backs “Power Brands” strategy with TV push

Mon, 30 Jan 2012

Premier Foods to launch major TV campaign this week as part of long term recovery plan to improve its business performance.

Premier Foods unveils new positioning for Mr Kipling

Tue, 28 Feb 2012

Premier Foods launches next phase of its Power Brand strategy with new TV spot for Mr Kipling.

Product placement set to take off in 2013

Mon, 13 Feb 2012

Brand take up of product placement has been “slow” since it was first allowed on UK television screens a year ago but the media industry predicts that 2013 could be the year the format becomes mainstream.

Puma signs Jamal Edwards as brand ambassador

Fri, 2 Mar 2012

Sports brand uses music entrepreneur to front campaign for Suede range.

Q&A: AB InBev CMO Chris Burgrraeve on responsible drinking

Wed, 28 Mar 2012

How do you balance being the world’s biggest brewer with increasing calls for responsible drinking? AB InBev CMO Chris Burgrraeve tackles the question.

Q&A: Eric Ries, author of The Lean Start-up

Wed, 21 Mar 2012

What big brands can learn from start-ups - read the cover story hereHow automotive brands innovate -

Q&A: James Le Brocq, O2 Money

Thu, 26 Apr 2012

James Le Brocq, managing director of O2 Money talks to Marketing Week at the launch of O2 Wallet about the challenge of getting consumers to use contactless payment technology.

Q&A: Nathan Homer from P&G

Tue, 17 Apr 2012

P&G’s Olympics and Paralympics project director Nathan Homer talks exclusively to Marketing Week about the launch of their global Olympics campaign.

Q&A: P&G's Marc Pritchard on the Olympic Games

Wed, 18 Apr 2012

Marc Pritchard, global marketing and brand building officer at Procter & Gamble, talks about the brand’s strategy behind their Olympic sponsorship.

Q&A: Richard Nunn, Legal & General

Wed, 14 Mar 2012

Richard Nunn, brand director, Legal & General, talks about the perception of marketing in the financial services industry.

Q&A: Spar UK MD Debbie Robinson

Tue, 6 Mar 2012

Spar MD Debbie Robinson explains the key trends and challenges for the symbol group in Olympic year.

Q&A: Steve Wing, business director for mobile, The Guardian

Thu, 26 Jan 2012

Reporter Lara O’Reilly interviews The Guardian’s Steve Wing at the Marketing Week 1-2-1 Digital Strategy Summit.

Q&A: The Co-operative’s Gill Barr

Thu, 1 Mar 2012

Gill Barr, Group Marketing Director at The Co-operative Group, speaks to Marketing Week following the announcement that the brand will take a more “energetic” approach to marketing.

Q&A: Travelodge CEO Guy Parsons

Fri, 2 Mar 2012

We catch up the CEO of budget hotel operator Travelodge as it opens its 500th hotel near the Olympic Stadium in Stratford.

Range Rover reveals Victoria Beckham car

Mon, 23 Apr 2012

Victoria Beckham has designed a special edition Range Rover as the car marque aims to enhance its luxury credentials.

Rangers FC set sights on sponsorship deals to drive global expansion

Wed, 18 Jan 2012

Rangers FC kicks off bid to raise its global profile through commercial partnerships.

Reaching wealthy consumers demands classic luxury marketing techniques

Wed, 1 Feb 2012

Those with cash to spend appear to be the last consumers left standing…

Rebranding from the inside

Wed, 14 Mar 2012

Viewpoint: Justin Basini, former head of customer initiative management and brand marketing, Capital One UK.

Reckitt Benckiser moves into social commerce

Wed, 8 Feb 2012

Reckitt Benckiser is making its first move into f-commerce by making a new Cillit bang product available exclusively via Facebook.

Red Bull eyes connected TV launch

Tue, 14 Feb 2012

Red Bull is eyeing connected TVs as its next major broadcast platform.

Respond to your customers, and respond quickly

Wed, 4 Apr 2012

Brands risk alienating customers by not engaging with them using their channel of choice.

Retail design: the customer journey

Wed, 7 Mar 2012

Strategic inconvenience: how inconveniencing consumers can help brands build profits, read the cover feature hereVente-privee, a French 'flash' sale website, doesn't have a search function -

Retail sales jump in January

Fri, 17 Feb 2012

The unexpected jump in January sales fuels optimism for state of the economy.

Retail sales sluggish in February

Tue, 6 Mar 2012

BRC says talk of a high street revival is “illusory” as retail sales fall-back in February.

Retention vs acquisition: where is the value?

Thu, 9 Feb 2012

Groupon is shifting its marketing spend to focus on retention rather than chasing new customers to secure the future of the business…

Rick Bendel steps down as Asda CMO

Mon, 19 Mar 2012

Bendel to take on new global marketing role with parent company Walmart as China marketing chief Stephen Smith takes on the CMO role.

Rivals step up to fill market gap left by Game

Wed, 4 Apr 2012

HMV and Sainsbury’s are among retailers readying campaigns to grab a larger share of gaming market.

Royal Mail looks to placate marketers after price hike

Thu, 23 Feb 2012

Royal Mail is to hike the price it charges for handling direct mail by up to 7% from April.

Ryanair “sexist” ad banned

Wed, 15 Feb 2012

The ASA has rapped the low-cost carrier over its “sexually suggestive” press ads.

Ryvita unites with Kerry Foods for healthy eating push

Fri, 27 Jan 2012

Rival food brands form strategic partnership in a bid to double their exposure through in-store activity.

Sainsbury’s and Disney to host Queen’s Jubilee festival

Fri, 17 Feb 2012

Sainsbury’s will host a two-day festival including a Disney concert to celebrate the Queen’s Diamond Jubilee in June.

'Sainsbury’s marketing to lift sales'

Fri, 16 Mar 2012

The supermarket’s approach to marketing is expected to help Sainsbury’s outperform the market when it reports next week, say analysts.

Sainsbury’s offers Nectar points rebate

Mon, 13 Feb 2012

Sainsbury’s is to give customers a rebate on Nectar points spent booking with EasyJet.

Sainsbury’s says its marketing ‘inspires’ shoppers

Wed, 21 Mar 2012

Sainsbury’s credits better than expected results to ‘inspiring’ Live Well positioning and marketing initiatives - Brand Match, Nectar and own label.

Samsung and Jamie Oliver in Olympic tie-up

Tue, 6 Mar 2012

Samsung signs Jamie Oliver as brand ambassador for 2012 Olympic Games global marketing activity.

Samsung readies online smart TV push

Mon, 16 Apr 2012

The electronics brand aims to increase its share of the burgeoning smart TV market.

Scope unveils user-generated brand identity

Mon, 30 Jan 2012

The disability charity has created its new brand identity out of “visions for a better future” designed by disabled people and their friends and families.

Scout London magazine targets tourists

Fri, 13 Apr 2012

Uniqlo and Chang Beer back launch of Scout London, a Time Out style free magazine for tourists.

Shazam that ad

Fri, 20 Apr 2012

Shazam, the mobile app, used to be the go to app for identifying songs. Great when you hear a track you love but don’t know what it is and great if you’re…

Skyn makes global ad debut

Mon, 13 Feb 2012

New condom brand Skyn launches Valentine’s campaign to rival Durex.

Smaller social sites – and how businesses are using them

Wed, 15 Feb 2012

Click here to read the main feature: benchmark your social mediaO2’s head of social media

Social commerce. What does it mean?

Thu, 26 Jan 2012

Facebook is making efforts to give retailers more clarity on social commerce because despite the amount of chatter around…

Sony CEO Howard Stringer steps down

Wed, 1 Feb 2012

Sony’s Howard Stringer is replaced by executive deputy VP Kazuo Hirai, who will focus on core products to lead company’s turnaround strategy.

Sony Mobile focuses brand on ‘imagination’

Mon, 19 Mar 2012

Sony differentiates new Xperia range from previous Sony Ericsson-branded models with Wes Anderson-directed ad.

Sourz takes on Smirnoff and Bacardi

Tue, 6 Mar 2012

Liqueur brand Sourz plots marketing offensive to rival Smirnoff Ice and Bacardi Breezer as top RTD product.

Specsavers to claim damages from Asda over short-sighted ad campaign

Tue, 31 Jan 2012

Court of Appeal rules that Asda’s use of the word “spec savings” and a double-ellipse logo in ad infringed Specsavers’ trademarks.

Starbucks claims 5.1m Twitter impressions in latte giveaway

Fri, 16 Mar 2012

The coffee chain gave away 2,000 lattes every minute as part of its latest marketing campaign.

Starbucks spends millions on latte overhaul

Fri, 2 Mar 2012

Starbucks says the relaunch of the latte is a “big” investment for the chain.

Stella Artois reaffirms film ties

Tue, 3 Apr 2012

Stella Artois lets consumers stream films through on-pack promotion.

Stroke Association overhauls brand

Wed, 18 Apr 2012

Charity introduces new logo and event strategy in bid to rival market leading not-for-profits.

Subway launches healthy eating campaign

Fri, 23 Mar 2012

The chain will promote its low fat sandwiches as part of its commitment to the Responsibility Deal.

Sun on Sunday launches first TV ad

Tue, 21 Feb 2012

TV ads to air during Brit Awards on ITV.

Sunday red tops dented by Sunday Sun

Fri, 9 Mar 2012

All Sunday tabloids reported circulation decreases in February, the Sunday Sun’s launch month.

Sunday Sun is more than just a Sunday edition

Wed, 22 Feb 2012

The launch of a Sunday Sun is far more complex than simply replacing the News of the World; it is a new brand concept.

Sunday Sun sales flag say pollsters

Tue, 6 Mar 2012

Early estimates say new Murdoch Sunday red-top suffers desertion of souvenir hunters in second week.

Super Bowl ads 2012

Tue, 31 Jan 2012

The race is on to have the most popular advertisement in this year’s NFL showpiece.

SureMen launches interactive game

Mon, 2 Apr 2012

Unilever launches online image recognition game for SureMen deodorant launch.

TA launch ‘Mission Briefing’ ad

Fri, 9 Mar 2012

Watch it here

TalkTalk attempts to kick-start YouView

Thu, 15 Mar 2012

Broadband provider approaches customers to be the first to try the serially delayed IPTV service.

Telegraph eyes international growth with Olympic push

Thu, 19 Jan 2012

The Telegraph is preparing to use the Olympics as a springboard to attract visiting international dignitaries to its brand.

Tesco casts doubt over future of Price Drop

Wed, 18 Apr 2012

Tesco has hinted that its Big Price Drop could be jettisoned after admitting that it needs to ‘have a different kind of conversation with shoppers’.

Tesco handed fillip in sales data

Fri, 16 Mar 2012

The latest Nielsen supermarket figures show Tesco’s performance could be stabilising as money-saving measures attract customers.

Tesco in CSR push

Thu, 23 Feb 2012

Tesco launches campaign to encourage customers to donate Clubcard points to fund rainforest conservation work.

Tesco marketing: unclear, irrelevant and not very successful

Thu, 19 Apr 2012

Tesco has pledged to make its marketing “better, clearer and more relevant” as part of a turnaround strategy…

Tesco overhauls Value range

Wed, 4 Apr 2012

Tesco is renaming its value range as Everyday Value with new packaging and a focus on healthier ingredients.

Tesco sets up charity to drive new brand

Mon, 20 Feb 2012

The Halo initiative charity will be funded from sales of Tesco’s latest ‘venture brand’ - feminine care brand Halo.

Tesco targets Everyday people

Thu, 5 Apr 2012

Tesco’s relaunched Everyday Value range is a welcome and long overdue refresh of the supermarket’s basic range.

Tesco trials Facebook virtual fitting room

Wed, 29 Feb 2012

Tesco launch Facebook-based fitting room to encourage more consumers to shop online.

Tesco unveils market share fightback plan

Mon, 5 Mar 2012

The UK’s biggest supermarket has unveiled a major store refresh and recruitment programme in market share clawback bid.

The case for marketing needs to be clearer

Mon, 2 Apr 2012

Marketing has taken quite a kicking in recent weeks. From being highlighted as a contributing factor to the country being brought…

The future of stores is not in sales

Thu, 19 Jan 2012

Last year, online sales totalled £68bn - 16% more than the previous year. The growth of online sales is expected to slow down in 2012, with the IMRG and Capgemini predicting 13% growth this year, but that said, it seems as though all the growth in the retail sector in recent years is coming from online and digital channels.

'The Uses of Research' - Segmentation: Sony Music

Wed, 4 Apr 2012

The importance of segmentation is examined in this first of an essential series of videos from Marketing Week and Quadrangle. This downloadable video shows how Sony Music has leveraged segmentation for greater success.

Thomas Cook cites marketing for gains

Wed, 28 Mar 2012

The holiday company hails its recently launched marketing campaign an early success after online uplift.

Thomson launches campaign for new aircraft

Wed, 25 Apr 2012

Thomson to highlight arrival of 787 Dreamliner aircraft with print activity.

Travelodge CEO Guy Parsons to leave

Thu, 12 Apr 2012

Low budget hotel chain Travelodge brings in interim marketer as CEO Guy Parsons (pictured) steps down.

Trinity Mirror launches daily deals service

Thu, 15 Mar 2012

Publisher hopes Happli will boost revenues and strengthen relationships with advertisers.

Tumblr to start selling ads

Thu, 19 Apr 2012

Blogging site to introduce branded blogs from May.

Twinings doubles marketing spend

Mon, 6 Feb 2012

Pop star Lissie will feature on the soundtrack to Twinings latest TV ad as it moves from a product to master brand strategy.

Twitter embroiled in censorship row

Fri, 27 Jan 2012

Twitter is now able to censor posts on a country-by-country basis, instead of blocking them across the entire network, stirring concerns over freedom of speech with dissenting users of the service planning a one-day boycott.

Twitter to pursue small ad merchants

Fri, 17 Feb 2012

Twitter is rolling out a new self-service ad platform for small companies through a tie-up with American Express.

UK online display advertising surpasses £1bn

Tue, 3 Apr 2012

Growth in 2011 reaches five-year high, driven by rise in spend on richer ad formats.

Unilever pens global sponsorship for Kiefer Sutherland drama

Tue, 24 Jan 2012

Unilever backs upcoming Fox drama starring Kiefer Sutherland with global sponsorship deal.

Unilever readies new customer insight panel

Thu, 2 Feb 2012

Unilever is setting up an online panel to glean more insights from customers to shape the future of its brands.

Unilever: “Marketing needs to be noble again”

Tue, 7 Feb 2012

Unilever believes its time for marketing to become a “noble” profession again by driving social progress as well as business growth.

US crisp brand readies play for UK market

Mon, 2 Apr 2012

US snack brand Popchips mounts marketing offensive to build recognition in the UK.

Usain Bolt to promote Jamaica

Mon, 30 Jan 2012

Gold medal holder Usain Bolt stars in Jamaica Tourist Board campaign.

Vevo UK kicks off campaign to break emerging artist

Mon, 6 Feb 2012

Vevo UK has launched a campaign to promote up-and-coming British artist Labrinth.

Video Viewpoint: Brands and behaviour change

Mon, 30 Apr 2012

Rosie Baker analyses the struggles brands face when trying to change consumer behaviour, especially with regards to sustainabilty, citing recent activity by Unilever and Marks & Spencer. Watch it here.

Video: Q&A with Gibson Guitar CEO

Thu, 29 Mar 2012

Gibson Guitar chairman and chief executive Henry Juszkiewicz talks to us about keeping the iconic brand relevant.

Viewpoint: James Bromley, managing director, MailOnline

Wed, 11 Apr 2012

How firms are using their global brands to spark cultural change in local markets: read the cover feature hereHow Weetabix found the perfect strategy for the Kenyan market:

Viewpoint: Tony Cortizas, vice-president of marketing, premium portfolio and the Americas Meliá Hotels International

Wed, 4 Apr 2012

Debranding: Why the world’s biggest companies are removing their brand names from their products, read the cover feature here “Nobody calls the Mini the BMW Mini even though it belongs to BMW. So why would we call ourselves RBS Coutts?” private ...

Virgin Media interrupts ad breaks

Tue, 21 Feb 2012

Virgin Media to highlight frustration of slow broadband by interrupting TV ads with a buffer wheel.

Vodafone acquires Cable & Wireless Worldwide

Mon, 23 Apr 2012

Mobile operator buys telecoms company for £1bn to strengthen its enterprise offering and add fixed line services to its products.

Volvo creates global social media marketing role

Mon, 2 Apr 2012

Volvo wants its global PR strategy to align more closely with its marketing strategy.

VW hands outdoor ads to Facebook fans

Fri, 9 Mar 2012

The car marque is using Facebook to create content for an outdoor campaign for its Up! model.

Walk for water

Fri, 23 Mar 2012

Brands marked World Water Day in a number of different ways, but ethical brand One walked for water.

Warburtons' marketing director Hayes departs

Tue, 7 Feb 2012

Warbutons’ marketing director, Richard Hayes, is to leave after nearly five years with the bread brand.

Warning for brands courting patriotism

Tue, 20 Mar 2012

Brands warned that embracing patriotism this summer must go deeper than a logo or wrapping the brand in the Union Jack.

Wealth archetypes

Wed, 1 Feb 2012

Speaking at the Luxury Briefing Wealth Summit event in London last year, Ledbury Research director James Lawson quipped that luxury brand strategies used to involve a “bun fight over the Sunday Times Rich List”, but today it is more complex than that.

Weetabix explores China sale

Mon, 23 Apr 2012

British cereal brands including Weetabix, Ready Brek and Alpen could be bought by Chinese state backed company in £1bn deal.

Weetabix: Teach a market to love your product

Wed, 11 Apr 2012

Weetabix chief executive Giles Turrell explains how the brand found the perfect strategy for the Kenyan market.

Westfield hosts ‘Minority Report’ fashion event

Fri, 9 Mar 2012

Westfield hopes to blur the boundaries between online and high street shopping by integrating digital technologies with physical stores.

What links pregnant men and the price of pecans?

Tue, 17 Apr 2012

According to the National Health Service, 20,000 men in the UK are pregnant. It’s just one example of how dodgy data gathering can…

Why aren’t brands making cookies fun?

Fri, 27 Apr 2012

Most of the terms used to describe how brands feel about tackling the new EU Cookie Directive are pejorative. “Confusion”…

Why UK brands must go to Brazil

Wed, 8 Feb 2012

Thomas Fabre, EMEA marketing director at Havaianas, explains his views on why companies should target 192 million new customers in our look at opportunities for British brands in the Latin American market.

WiFi will have 'material impact' on freesheets

Tue, 20 Mar 2012

Media analyst warns publishing industry must ‘rethink its model’ to ward off threat of constant connectivity.

Will Scotland’s growth in foodies offer new territory for brands?

Wed, 14 Mar 2012

Scots have never been known for their healthy diets, with delicacies such as Irn-Bru, pints of…

With Virgin’s WiFi rollout, ads on the tube are about to get far smarter

Fri, 16 Mar 2012

While London commuters aren’t likely to start striking up conversations with each other on the tube any…

WPP: ‘Marketers are committed to brand building’

Fri, 27 Apr 2012

Marketing services group says 7.6% first quarter revenue increase shows companies’ faith in marketing.

Yahoo loses top marketers in EMEA restructure

Wed, 1 Feb 2012

Yahoo’s ongoing strategic review has taken effect in Europe with a major restructure of its marketing department prompting some high-profile departures.

Yahoo! forms creative ad unit

Wed, 8 Feb 2012

Yahoo! Studios created following UK ad sales team restructure.

Yes, Prime Minister: Promoting the product, not the heritage

Wed, 11 Apr 2012

Britishness itself is “no help at all” in attracting an audience to a play, according to Mark Goucher, producer of the stage adaptation of political comedy Yes, Prime Minister, which is currently touring Australia following a run in London’s West End. How firms are using their global brands to spark cultural change in local markets:

Zeebox launches click-to-buy TV ad service

Thu, 9 Feb 2012

Dual-screen social TV start-up Zeebox has launched a click-to-buy service designed to let viewers buy products directly from TV ads.

Zynga’s ad revenues see big jump in 2011

Wed, 15 Feb 2012

Ad revenues up 230% year-on-year as users spend more than $3m (£1.9m) a day on its social games.