Latest Opinion
Sainsbury's deserves brand of the year but must keep its foot on the gas
Sainsbury’s was named Marketing Week’s Brand of the Year 2013 at our Engage Awards earlier this week, but what is it that sets the supermarket apart from its rivals?
Facebook's domestic violence row highlights many problems
How lack of standards means marketers can inadvertantly be funding voices they’d rather not.
Brands could gain insight from experiential marketing
New research reveals the power of connecting social media with experiential marketing.
The gloves are off: the rise of anti-marketingVideo
Even your employees and service model can be used in the cause of anti-marketing. ‘Service brand sabotage’ is a major issue for banks.
Editor's comments
The calibre of entries to our Engage Awards just keeps on rising
By the time you read this the streamers will have drifted to the floor, glasses will have been tidied up…
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Global Insight Manager
Ball & Hoolahan -
Product Marketing Manager
Michael Page Marketing -
Digital Marketing Specialist
Ingredion -
Global Product Manager
Evans Taylor -
Marketing Manager
Burford Capital (UK) Limited
Ritson
The gloves are off: the rise of anti-marketing Video
Even your employees and service model can be used in the cause of anti-marketing. ‘Service brand sabotage’ is a major issue for banks.
The Secret Marketer
Are automated phonelines and self-service the tills the best we can do for customers?
Having been stood up for lunch by a media colleague, I have been musing on…
Marketer Viewpoints
Q&A: Michael Magee, Vice-president of marketing, Mars Chocolate UK
Mars Chocolate UK’s vice-president of marketing, Michael Magee, talks us through the thinking behind bringing back an old Galaxy slogan.
The world's his oyster
Virgin Holidays marketing director Andrew Shelton talks about the brand’s new campaign, working in an industry with slim margins and growing the business.
Q&A: Amanda Davies, HR director, Mars Chocolate UK
Mars Chocolate UK’s HR director Amanda Davies tells Marketing Week what it takes to succeed in the brand’s graduate recruitment process.
Q&A: Justin Cooke, chief marketing officer, Topshop
Topshop’s CMO Justin Cooke explains why his brand took advantage of the Harlem Shake meme and how important online video is to the brand’s marketing.
Your Opinion
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Brands revisiting happier times
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Are we wrong to fuel Facebook?
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Avoid fake followers
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Data privacy: the third way
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Keeping on top of the digital evolution
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Swept away on the big data wave
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Data too precious to give up without fight
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Gap closes between consumer action and marketing strategy
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Shoppers of quality need better targeting
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Ineffectual ideas shackle agencies
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Get in shape to be a future high street winner
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Year of the tablet is still a long way off
