Editor's comments

Ruth Mortimer 654 400

Three lessons from Aldi's founder for today's brands

Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?

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Mark Ritson

Malaysia Airlines – fix don't nix the brand

Malaysia Airlines has suffered major catastrophes but the brand may not be a busted flush.

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Marketer Opinion

Hilton Jim Houlthouser

Q&A: Hilton executive vice president & global brands Jim Holthouser

Fri, 13 Jun 2014 | By Branwell Johnson

Hilton brands’ chief discusses Millennials, technology and new brand Curio.

Simon Carter Fujitsu

Fujitsu's marketing director on aiming for the boardroom

Mon, 12 May 2014 | By Jo Roberts

Fujitsu marketing director Simon Carter on proving marketing’s value to the board.

Peter Gowers Travelodge outside

Q&A: CEO of Travelodge Peter Gowers

Wed, 7 May 2014 | By Branwell Johnson

CEO of Travelodge Peter Gowers has the challenge of modernising the budget hotel brand and reconnecting with customers.

Birds Eye

Birds Eye readies £16m marketing campaign to reveal new brand positioning Video

Fri, 28 Feb 2014 | By Lucy Tesseras

Brand scraps Clarence the Bear to encourage consumers to think beyond ‘fish fingers for tea’.


Q&A: Boohoo.com's joint chief executive Carol Kane

30 January 2014 | By Lucy Tesseras

Ahead of going public Boohoo.com’s joint chief executive Carol Kane discusses global expansion, growth targets and why she likes TV advertising.

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Marketers need to flood the senses


Last post: Wed, 30 Jul 2014 3:20 pm

Spot on; smells are incredibly powerful and have the potential power to evoke memories and leave a real impression. ...

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Pro-smoking group fails to stub out NHS smoke free ad


Last post: Wed, 30 Jul 2014 12:44 pm

Warning: Anti-smoking causes crank scientists, special interest groups, advertizing agencies, the media, the ...

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Nationwide splashes £10m on brand building drive


Last post: Wed, 30 Jul 2014 10:50 am

I'm sorry but I find this very innapropriate - why can't Nationwide channel the 10m into keeping more local branches ...

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