Editor's comments

Ruth Mortimer 654 400

As Phones4U illustrates, a direct connection with customers is your lifeline

Brands are cutting out third parties to cultivate the customer.

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Ritson facepalm 437 267

How Samsung took the wind out of Apple’s sails Video

Samsung played a blinder in aggressively undermining the Apple iPhone6 launch.

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Marketer Opinion

Hilton Jim Houlthouser

Q&A: Hilton executive vice president & global brands Jim Holthouser

Fri, 13 Jun 2014 | By Branwell Johnson

Hilton brands’ chief discusses Millennials, technology and new brand Curio.

Simon Carter Fujitsu

Fujitsu's marketing director on aiming for the boardroom

Mon, 12 May 2014 | By Jo Roberts

Fujitsu marketing director Simon Carter on proving marketing’s value to the board.

Peter Gowers Travelodge outside

Q&A: CEO of Travelodge Peter Gowers

Wed, 7 May 2014 | By Branwell Johnson

CEO of Travelodge Peter Gowers has the challenge of modernising the budget hotel brand and reconnecting with customers.

Birds Eye

Birds Eye readies £16m marketing campaign to reveal new brand positioning Video

Fri, 28 Feb 2014 | By Lucy Tesseras

Brand scraps Clarence the Bear to encourage consumers to think beyond ‘fish fingers for tea’.


Q&A: Boohoo.com's joint chief executive Carol Kane

30 January 2014 | By Lucy Tesseras

Ahead of going public Boohoo.com’s joint chief executive Carol Kane discusses global expansion, growth targets and why she likes TV advertising.

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Moving away from testing to learning can help product development


Last post: Fri, 19 Sep 2014 4:55 pm

It's good to see this approach being adopted by influential brands like Virgin. We have always advocated using insight ...

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Google should be reacting to Apple’s smackdown on its privacy policies


Last post: Fri, 19 Sep 2014 4:49 pm

Unfortunately he does have a point, scraping data from peoples emails or their location etc. is just plain wrong. Yes ...

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Why Virgin Trains wants passengers to 'Arrive Awesome'


Last post: Fri, 19 Sep 2014 2:39 pm

I really struggle to love this ad. Im confused how the customer insight actually plays out in the execution. It ...

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