Retailer’s brand image has taken a hit in recent years.
Agencies can reap the benefits of research and insight to ward off marketer concerns.
Image recognition and ’internet of things’ compound showrooming pains.
Tesco’s new CEO may find that without retail in his DNA he will struggle.
Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?
Hilton brands’ chief discusses Millennials, technology and new brand Curio.
Fujitsu marketing director Simon Carter on proving marketing’s value to the board.
CEO of Travelodge Peter Gowers has the challenge of modernising the budget hotel brand and reconnecting with customers.
Survey finds link between company share price and boss’ communications clout.