Latest Opinion
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Asos must not forget home as it grows overseas
Asos, is to introduce a number of small marketing teams around the world to create more localised marketing in the next…
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It pays to know your target audience
Knowing who your customers actually are has never been more important. Research shown to Marketing Week reveals…
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Facebook’s $104bn bubble is set to burst
‘Facebook started trading 70 times its past year’s earnings; even WPP only trades at 12 times its earnings’
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Email deserves better than the 'old reliable' treatment
The rush to keep ahead of trends means digital marketers are missing out on making the most of an already successful channel
Editor's comments
Why the BBC is our brand of the year
Congratulations to the BBC, which scooped this year’s top prize at the Marketing Week Engage Awards 2012. The corporation won…
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Marketing Manager
Ball & Hoolahan -
Group Brand Manager: Lucozade Sport
GSK -
ONLINE COMMUNICATIONS MANAGER
Angus Steakhouse -
Head of Sales
Ayima Search Marketing -
Marketing Professional
PGS
The Secret Marketer
The Secret Marketer on being completely mobile
‘I walk around with four communication devices at all times, yet all depend on satellites circling the globe. We’re somewhat vulnerable’
Marketer Viewpoints
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Q&A: Ben Rhodes, Royal Mail
Ruth Mortimer talks to Royal Mail’s head of marketing and commercial strategy Ben Rhodes about his strategy for the deregulated delivery brand.
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Waxing lyrical about the future of music discovery
Shazam has come a long way from its beginnings as a music discovery service. MaryLou Costa talks to Beatrice Farina, VP of marketing and communications, about the brand’s evolution, its move into TV and what developments the future may hold.
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Q&A: Clive Roach, social media strategist for Philips Healthcare
Clive Roach, social media strategist for Philips Healthcare, explains how B2B brands can use social media.
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Q&A: Matt Elek, European publisher, Vice
Matt Elek says that in order not to alienate their core audience, Vice must continue to make authentic content while increasing in mainstream popularity.
Blogs
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Data technology means marketing is at a tipping point
Social media will soon be able to link with CRM systems - meaning more personal communication with people.
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I don't get Jamie Oliver's connection with Samsung
Jamie Oliver has launched Samsung’s Olympic running app, but I’m not sure about his involvement with the brand.
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Age is irrelevant to what marketers must learn immediately
A senior figure worries about the ‘ageing population of marketers’, but this isn’t an ageist debate.
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Shazam that ad
Shazam, the mobile app, used to be the go to app for identifying songs. Great when you hear a track you love but don’t know what it is and great if you’re…
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Why did Facebook buy Instagram?
A cool billion dollars? That’s how much Facebook has just paid to acquire free photo-sharing iPhone and Android app Instagram.
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£1 is a small price to pay for hope
Alzheimer’s Society has partnered with convenience store chain Budgens to trial a clever fundraising initiative that makes donating to…
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60s ads honour Mad Men and brands
The excitement over the new series of Mad Men launching this week on Sky Atlantic is palpable. Having been lucky enough to go…
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Walk for water
Brands marked World Water Day in a number of different ways, but ethical brand One walked for water.
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BA restaurant lands in Shoreditch
British Airways is launching a pop-up restaurant in London’s Shoreditch.
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Isn’t it mums that sponsor P&G rather than the other way around?
As Mother’s Day approaches, I wonder what consumers think about…
Your Opinion
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Measure Facebook success by depth of engagement
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Web comment
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Famous faces must fit brand campaign
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Coaching develops careers
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The future is bright for NFC technology
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Is celebrity content in our campaigns of real value?
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Web comment: The dying art of grammar
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Vouchers can help m-commerce along...
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Mobile will amplify ways to engage
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Web Comment
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Educate consumers about cookie use
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Inclusive design helps brands extend reach
