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Ruth Mortimer 654 400

Three lessons from Aldi's founder for today's brands

Wed, 23 Jul 2014 | By Ruth Mortimer

Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?

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Ritson

Ritson 437 267

Is Dave Lewis really the right choice for Tesco?

Tesco’s new CEO may find that without retail in his DNA he will struggle.

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The Secret Marketer

The Secret Marketer 401 245

Are you on brand when appearing on camera?

Wed, 23 Jul 2014 | By Secret Marketer

While dozens scrutinise your scripts and memos before sign off, what about your visual image?

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Birds Eye

Birds Eye readies £16m marketing campaign to reveal new brand positioning Video

Fri, 28 Feb 2014 | By Lucy Tesseras

Brand scraps Clarence the Bear to encourage consumers to think beyond ‘fish fingers for tea’.

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Starbucks to bolster premium coffee range in innovation drive

From:

Last post: Fri, 25 Jul 2014 11:34 am

F

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Is Dave Lewis really the right choice for Tesco?

From:

Last post: Fri, 25 Jul 2014 11:29 am

1. My 28-years old life experience tells me that it's banks/financial institutions who run the world. 2. I tend to ...

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Tesco replaces CEO Philip Clarke with Unilever’s Dave Lewis

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Last post: Fri, 25 Jul 2014 10:26 am

Won't last the course.

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Visa tops World Cup positivity rankings as sponsors beat ambushers

From:

Last post: Fri, 25 Jul 2014 9:58 am

Hi Eoin Thanks for reading the article. Visa are one of FIFA's global partners and so sponsor all their tournaments ...

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