The usual round of cute chicks, chocolate eggs and DIY ads abound, but Easter is a holiday that could be so much more.
Insight could help brands play on the strengths of their business.
People and businesses are inextricably linked.
Too many endorsements spread across products where Beckham lacks expertise will gradually dilute and undermine his long term branding potential.
The old phrase ‘get your thinking cap on’ may not be too far off the mark.
The Secret Marketer
The biggest challenge for new entrants is getting customers to leave their trusted brand and try a new one.
Survey finds link between company share price and boss’ communications clout.
Head of brand and marketing for M&S Food, Nathan Ansell, explains how he thinks the brand has influenced consumers.
Julian Diment, marketing director at Carphone Warehouse, talks about its new £10m ‘Each and Every Customer Counts’ campaign.
American Apparel’s marketing director has just published a book, Growth Hacker Marketing. He talks about applying the theory in real life.