When rebrands go wrong

(And how to avoid the pitfalls)

Editor's comments

Ruth Mortimer 654 400

As the NFL crisis shows, business must set standards

Brands need a mix of people in leadership roles to stay responsible and relevant.

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Mark Ritson

Tweet, post and blog all you like but first talk

Forget about content marketing and social for a minute and talk to your customers. 

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Latest Opinion

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Marketer Opinion

Hilton Jim Houlthouser

Q&A: Hilton executive vice president & global brands Jim Holthouser

Fri, 13 Jun 2014 | By Branwell Johnson

Hilton brands’ chief discusses Millennials, technology and new brand Curio.

Simon Carter Fujitsu

Fujitsu's marketing director on aiming for the boardroom

Mon, 12 May 2014 | By Jo Roberts

Fujitsu marketing director Simon Carter on proving marketing’s value to the board.

Peter Gowers Travelodge outside

Q&A: CEO of Travelodge Peter Gowers

Wed, 7 May 2014 | By Branwell Johnson

CEO of Travelodge Peter Gowers has the challenge of modernising the budget hotel brand and reconnecting with customers.

Birds Eye

Birds Eye readies £16m marketing campaign to reveal new brand positioning Video

Fri, 28 Feb 2014 | By Lucy Tesseras

Brand scraps Clarence the Bear to encourage consumers to think beyond ‘fish fingers for tea’.


Q&A: Boohoo.com's joint chief executive Carol Kane

30 January 2014 | By Lucy Tesseras

Ahead of going public Boohoo.com’s joint chief executive Carol Kane discusses global expansion, growth targets and why she likes TV advertising.

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Tweet, post and blog all you like but first talk


Last post: Wed, 1 Oct 2014 11:17 am

Absolutely bang on the money today Mark. Your last paragraph in particular should be on posters in every marketing ...

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Brands looking for fewer, bigger NGO partnerships


Last post: Wed, 1 Oct 2014 9:27 am

ineed sapport to the agency thank yu

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Google aims to make mobile advertising more appealing to brands


Last post: Wed, 1 Oct 2014 8:10 am

This is a great idea. However how are google helping track the display ad across devices. For display ads are often ...

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