Editor's comments

Ruth Mortimer 654 400

Are we living in the technology "stone age"?

The era of smart connected tech devices has begun, but many consumers remain unconvinced.

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Ritson

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Coke Life is the harbinger of death for Coca-Cola

To succeed, Coke Life needs to be both low calorie and natural. It’s neither.

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Marketer Opinion

Hilton Jim Houlthouser

Q&A: Hilton executive vice president & global brands Jim Holthouser

Fri, 13 Jun 2014 | By Branwell Johnson

Hilton brands’ chief discusses Millennials, technology and new brand Curio.

Simon Carter Fujitsu

Fujitsu's marketing director on aiming for the boardroom

Mon, 12 May 2014 | By Jo Roberts

Fujitsu marketing director Simon Carter on proving marketing’s value to the board.

Peter Gowers Travelodge outside

Q&A: CEO of Travelodge Peter Gowers

Wed, 7 May 2014 | By Branwell Johnson

CEO of Travelodge Peter Gowers has the challenge of modernising the budget hotel brand and reconnecting with customers.

Birds Eye

Birds Eye readies £16m marketing campaign to reveal new brand positioning Video

Fri, 28 Feb 2014 | By Lucy Tesseras

Brand scraps Clarence the Bear to encourage consumers to think beyond ‘fish fingers for tea’.

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Q&A: Boohoo.com's joint chief executive Carol Kane

30 January 2014 | By Lucy Tesseras

Ahead of going public Boohoo.com’s joint chief executive Carol Kane discusses global expansion, growth targets and why she likes TV advertising.

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Coke Life is the harbinger of death for Coca-Cola

From:

Last post: Fri, 29 Aug 2014 7:20 am

As a former Coke person I couldn't agree more. The company is struggling internally to come to terms with the fact ...

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Macmillan defends itself against criticism it hijacked the Ice Bucket Challenge

From:

Last post: Fri, 29 Aug 2014 6:53 am

Personally I think that Macmillan humiliated themselves with this one. Especially with their excuses, I didn’t believe ...

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Paddy Power hails ‘exceptional’ World Cup marketing for customer growth spike

From:

Last post: Thu, 28 Aug 2014 8:57 pm

The best marketing team in the UK at the moment.

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