Editor's comments

Ruth Mortimer 654 400

Are we living in the technology "stone age"?

The era of smart connected tech devices has begun, but many consumers remain unconvinced.

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Ritson facepalm 437 267

Coke Life is the harbinger of death for Coca-Cola

To succeed, Coke Life needs to be both low calorie and natural. It’s neither.

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Latest Opinion

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Marketer Opinion

Hilton Jim Houlthouser

Q&A: Hilton executive vice president & global brands Jim Holthouser

Fri, 13 Jun 2014 | By Branwell Johnson

Hilton brands’ chief discusses Millennials, technology and new brand Curio.

Simon Carter Fujitsu

Fujitsu's marketing director on aiming for the boardroom

Mon, 12 May 2014 | By Jo Roberts

Fujitsu marketing director Simon Carter on proving marketing’s value to the board.

Peter Gowers Travelodge outside

Q&A: CEO of Travelodge Peter Gowers

Wed, 7 May 2014 | By Branwell Johnson

CEO of Travelodge Peter Gowers has the challenge of modernising the budget hotel brand and reconnecting with customers.

Birds Eye

Birds Eye readies £16m marketing campaign to reveal new brand positioning Video

Fri, 28 Feb 2014 | By Lucy Tesseras

Brand scraps Clarence the Bear to encourage consumers to think beyond ‘fish fingers for tea’.


Q&A: Boohoo.com's joint chief executive Carol Kane

30 January 2014 | By Lucy Tesseras

Ahead of going public Boohoo.com’s joint chief executive Carol Kane discusses global expansion, growth targets and why she likes TV advertising.

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Back-to-school lessons from tomorrow’s top marketers


Last post: Tue, 2 Sep 2014 6:31 am

There are a lot of good points mentioned in this article. The two that stood out to me the most were lessons 1 and 5; ...

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Ryanair preps campaign to shout about new ‘business class’


Last post: Tue, 2 Sep 2014 6:01 am

The fact that Ryanair would ever target business travelers themselves is such an unexpected move that I think it can ...

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Macmillan defends itself against criticism it hijacked the Ice Bucket Challenge


Last post: Tue, 2 Sep 2014 2:24 am

I've just been nominated to do the ice bucket challenge, I will be sending my donation to MacMillan as its my choice. ...

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