Editor's comments

Ruth Mortimer 654 400

As Phones4U illustrates, a direct connection with customers is your lifeline

Brands are cutting out third parties to cultivate the customer.

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Ritson facepalm 437 267

How Samsung took the wind out of Apple’s sails Video

Samsung played a blinder in aggressively undermining the Apple iPhone6 launch.

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Marketer Opinion

Hilton Jim Houlthouser

Q&A: Hilton executive vice president & global brands Jim Holthouser

Fri, 13 Jun 2014 | By Branwell Johnson

Hilton brands’ chief discusses Millennials, technology and new brand Curio.

Simon Carter Fujitsu

Fujitsu's marketing director on aiming for the boardroom

Mon, 12 May 2014 | By Jo Roberts

Fujitsu marketing director Simon Carter on proving marketing’s value to the board.

Peter Gowers Travelodge outside

Q&A: CEO of Travelodge Peter Gowers

Wed, 7 May 2014 | By Branwell Johnson

CEO of Travelodge Peter Gowers has the challenge of modernising the budget hotel brand and reconnecting with customers.

Birds Eye

Birds Eye readies £16m marketing campaign to reveal new brand positioning Video

Fri, 28 Feb 2014 | By Lucy Tesseras

Brand scraps Clarence the Bear to encourage consumers to think beyond ‘fish fingers for tea’.


Q&A: Boohoo.com's joint chief executive Carol Kane

30 January 2014 | By Lucy Tesseras

Ahead of going public Boohoo.com’s joint chief executive Carol Kane discusses global expansion, growth targets and why she likes TV advertising.

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Boots removes mirrors from women’s lives in ‘groundbreaking’ campaign


Last post: Mon, 22 Sep 2014 3:29 pm

This is a blatant rip off from this project called 'If Only for a Second' by the Mimi ...

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How Samsung took the wind out of Apple’s sails


Last post: Mon, 22 Sep 2014 2:12 pm

Nice move by Samsung. Good to see Apple not having it all their own way. A more smug cult is hard to ...

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What happens to Scottish brands if the “yes” vote wins?


Last post: Mon, 22 Sep 2014 2:07 pm

"Money talks and bullsh@t walks." The pound soared after last weeks "no" vote. And that's why most voted that ...

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