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The Secret Marketer bids us farewell
Our ‘man on the inside’ provides a view from the top of the marketing tree
The mapping tool that can help your social media get to the point
A new tool that enables marketers to input social media data and get a visual rendering of a community could be a game-changer
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The Secret Marketer: Are retailers ready for foreign visitors?
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Will plans for strict data law make for better marketers?
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Spam texts risk fuelling anti-DM fire
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Brands can’t afford to #fail when it comes to social media crisis comms
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Social commerce. What does it mean?
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Can the pub be a student hub ever again?
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Creative recycling reduces cost of innovation
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Bereft of stars, Premier Foods' plan will flop
RSS feed for Reader Opinions
Reader Opinions
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Web comment: The real McQueen?
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Branded TV needs a major burst of creativity
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Linking brand personality with consumer characters
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Do your homework before joining search
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Focus on the customer to end 'betrayal'
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Contactless payments need a push
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New BlackBerry leader must rediscover the brand's USP
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Basket pages let mobile commerce down
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Cheap date wrong way to build trust
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Mobile use will drive uptake of contactless payments
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Consumers value brands that mean something to them
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Value-added promotions will come to fore in 2012






