Editor's comments

Ruth Mortimer 654 400

Are we living in the technology "stone age"?

The era of smart connected tech devices has begun, but many consumers remain unconvinced.

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Mark Ritson

There's only one Man Utd but several Manchester Cities

The contests between the red-branded house and a blue house of brands has kicked off.

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Latest Opinion

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Marketer Opinion

Hilton Jim Houlthouser

Q&A: Hilton executive vice president & global brands Jim Holthouser

Fri, 13 Jun 2014 | By Branwell Johnson

Hilton brands’ chief discusses Millennials, technology and new brand Curio.

Simon Carter Fujitsu

Fujitsu's marketing director on aiming for the boardroom

Mon, 12 May 2014 | By Jo Roberts

Fujitsu marketing director Simon Carter on proving marketing’s value to the board.

Peter Gowers Travelodge outside

Q&A: CEO of Travelodge Peter Gowers

Wed, 7 May 2014 | By Branwell Johnson

CEO of Travelodge Peter Gowers has the challenge of modernising the budget hotel brand and reconnecting with customers.

Birds Eye

Birds Eye readies £16m marketing campaign to reveal new brand positioning Video

Fri, 28 Feb 2014 | By Lucy Tesseras

Brand scraps Clarence the Bear to encourage consumers to think beyond ‘fish fingers for tea’.


Q&A: Boohoo.com's joint chief executive Carol Kane

30 January 2014 | By Lucy Tesseras

Ahead of going public Boohoo.com’s joint chief executive Carol Kane discusses global expansion, growth targets and why she likes TV advertising.

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How to be a ‘super pub’


Last post: Thu, 21 Aug 2014 12:32 pm

There's hardly any mention in this article about the primary purpose of pubs: to serve beer. All this effirt trying to ...

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Facebook increasing ad frequency risks kickback from marketers


Last post: Thu, 21 Aug 2014 12:28 pm

facebook forgetting the audience? unwanted ads are the most annoying thing about facebook, particularly as they ...

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Lidl takes on Primark with launch of own fashion range


Last post: Thu, 21 Aug 2014 12:00 pm

HOW are they managing to sell clothes so cheaply? I know they'll talk about bulk buying, but I'd really like to know ...

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