The LGA should add bad marketing to its list of objections.
Opening up the analytics dashboard to everyone cheapens its value.
The launch of its first brand campaign proves Lidl wants to be seen as a supermarket, not just a discounter.
Real-time insight is an important step in becoming more relevant to consumers.
Brands should prepare for an explosion of ‘quantified self’ data.
Customers are now more demanding and marketers need to work harder to gain and retain their custom.
Fundraising stunt should serve as a template for future campaigns.
Using a well-worn line will not provide stand out.
A plucky young graduate has made headlines begging for a career in marketing. Let’s help.
Brands need to think about how they are gathering insight across devices.
Content marketers should make sure they build “trust” cues into blogs.
Students are not taking the “right” A levels to be marketers – but does it matter?
Consumers are increasingly blocking mobile tracking, potentially leading to skewed data.
Flexibility is required if the use of social as a DM channel in banking is to flourish.
The EPL appears short-sighted when it comes to social.
Retailers must avoid spamming consumers via mobile.