Profile: Jeremy Gilley

The man marketing world peace

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Ritson

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More targets almost always delivers less sales

Every step in a truly successful marketing plan requires a marketer to explicitly choose not to do things.

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The Secret Marketer

The Secret Marketer

Customer inertia – the force that marketers fear most

Wed, 16 Apr 2014 | By Secret Marketer

The biggest challenge for new entrants is getting customers to leave their trusted brand.

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Marketer Viewpoints

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Birds Eye

Birds Eye readies £16m marketing campaign to reveal new brand positioning Video

Fri, 28 Feb 2014 | By Lucy Tesseras

Brand scraps Clarence the Bear to encourage consumers to think beyond ‘fish fingers for tea’.

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Google: 'Marketers that historically built their brand on TV are reorienting to digital'

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Last post: Tue, 22 Apr 2014 3:48 pm

All the trends and data point towards a digital marketing revolution - something tipped a number of years ago. Brands ...

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Tesco offers grocery click and collect for free

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Last post: Tue, 22 Apr 2014 3:20 pm

Don't know about anyone else but I seen a steady rise in prices at tesco over the last 8 months on food I regularly ...

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Nokia set to be rebranded as Microsoft Mobile

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Last post: Tue, 22 Apr 2014 1:03 pm

You buy a fabulous brand and some patents for $7.2bn and then you throw away the brand name. That's so smart and so ...

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Amazon's rebrand of Lovefilm hits subscriber numbers

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Last post: Tue, 22 Apr 2014 1:02 pm

I was at first confused by the rebrand. What Amazon tried to do was fine but what actually happened is that a ...

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