Brands are cutting out third parties to cultivate the customer.
How do you cope with a call to be less successful?
Broadcasters blame data collection for low audiences but slashing local content misses the point.
Next’s decision to up mail spend reflects the channel’s maturity.
All online ads should have a weighted user feedback option.
Free tea and instant discounts are more appealing.
Help your business by attending events and connecting with trade bodies.
Uncovering demand-driven insights is a key principle of innovation.
Make sure you stay customer friendly with digital practices.
Yes or no, independence could lead to change for brands north and south of the border.
The independence contest shows the power and pitfalls of data.
There is likley to be little that will change in how Scottish brands are regulated.
Lumia marketing shouldn’t be a Microsoft vanity project.
There is an empty space at the top of the Co-op where marketing should be.
Rational versus intuitive responses in research yields differing insight.
Customers will accept pricing premiums if they see a cost advantage.
Apple is “actively investigating” hacking claims after naked pictures of stars get leaked.