Editor's comments

Ruth Mortimer 654 400

The big messages from the Big Apple’s Advertising Week event

Two big themes have emerged so far: programmatic and native.

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Ritson

Mark Ritson

Tweet, post and blog all you like but first talk

Forget about content marketing and social for a minute and talk to your customers. 

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Latest Opinion

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Top Jobs

Job of the Week

Marketer Opinion

Hilton Jim Houlthouser

Q&A: Hilton executive vice president & global brands Jim Holthouser

Fri, 13 Jun 2014 | By Branwell Johnson

Hilton brands’ chief discusses Millennials, technology and new brand Curio.

Simon Carter Fujitsu

Fujitsu's marketing director on aiming for the boardroom

Mon, 12 May 2014 | By Jo Roberts

Fujitsu marketing director Simon Carter on proving marketing’s value to the board.

Peter Gowers Travelodge outside

Q&A: CEO of Travelodge Peter Gowers

Wed, 7 May 2014 | By Branwell Johnson

CEO of Travelodge Peter Gowers has the challenge of modernising the budget hotel brand and reconnecting with customers.

Birds Eye

Birds Eye readies £16m marketing campaign to reveal new brand positioning Video

Fri, 28 Feb 2014 | By Lucy Tesseras

Brand scraps Clarence the Bear to encourage consumers to think beyond ‘fish fingers for tea’.

Boohoo-menswear-2014-fullwidth

Q&A: Boohoo.com's joint chief executive Carol Kane

30 January 2014 | By Lucy Tesseras

Ahead of going public Boohoo.com’s joint chief executive Carol Kane discusses global expansion, growth targets and why she likes TV advertising.

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Tweet, post and blog all you like but first talk

From:

Last post: Thu, 2 Oct 2014 4:20 am

Excellent. Like the reminder of going back to basic.

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Aldi: ‘Price cuts by big four benefit us’

From:

Last post: Thu, 2 Oct 2014 3:11 am

Interesante articulo

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Should Tesco ditch Clubcard?

From:

Last post: Wed, 1 Oct 2014 11:04 pm

Very good

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