Editor's comments

Ruth Mortimer 654 400

Are we living in the technology "stone age"?

The era of smart connected tech devices has begun, but many consumers remain unconvinced.

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Mark Ritson

There's only one Man Utd but several Manchester Cities

The contests between the red-branded house and a blue house of brands has kicked off.

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Latest Opinion

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Marketer Opinion

Hilton Jim Houlthouser

Q&A: Hilton executive vice president & global brands Jim Holthouser

Fri, 13 Jun 2014 | By Branwell Johnson

Hilton brands’ chief discusses Millennials, technology and new brand Curio.

Simon Carter Fujitsu

Fujitsu's marketing director on aiming for the boardroom

Mon, 12 May 2014 | By Jo Roberts

Fujitsu marketing director Simon Carter on proving marketing’s value to the board.

Peter Gowers Travelodge outside

Q&A: CEO of Travelodge Peter Gowers

Wed, 7 May 2014 | By Branwell Johnson

CEO of Travelodge Peter Gowers has the challenge of modernising the budget hotel brand and reconnecting with customers.

Birds Eye

Birds Eye readies £16m marketing campaign to reveal new brand positioning Video

Fri, 28 Feb 2014 | By Lucy Tesseras

Brand scraps Clarence the Bear to encourage consumers to think beyond ‘fish fingers for tea’.


Q&A: Boohoo.com's joint chief executive Carol Kane

30 January 2014 | By Lucy Tesseras

Ahead of going public Boohoo.com’s joint chief executive Carol Kane discusses global expansion, growth targets and why she likes TV advertising.

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McDonald’s to launch online music, loyalty and mobile ordering services


Last post: Fri, 22 Aug 2014 3:36 pm

McDonalds has worked hard on widening their remit in recent years, remaining squarely focused on developing a wide ...

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Bodyform aims to empower women with 'Live Fearless' campaign


Last post: Fri, 22 Aug 2014 3:24 pm

Women's Marketing Inc. is a marketing company made up of women marketing to women. In other words, women who have the ...

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Kenco touts ethical credentials with revamped strategy


Last post: Fri, 22 Aug 2014 12:32 pm

What is the name of the song and artist on the coffee vs gangs advert

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