People and businesses are inextricably linked.
Heartfelt congratulations to David Beckham on signing on to be part of the team to launch a new whisky brand called Haig Club. The House of Haig has been around for more than four centuries but current owner Diageo has announced it is preparing for the global launch of the new Club sub-brand with Beckham “playing a fundamental ...
If you were to list the most difficult jobs in the world, establishing world peace would probably sit at number one.
Secret marketer: Fewer customers switch their bank account or energy supplier than change their spouse
Despite approaching the upper platform of the organisational pyramid, I believe one should never give up learning.
The old phrase ‘get your thinking cap on’ may not be too far off the mark.
‘Strategy&’ – you might as well call your dog ‘knockers’.
The Secret Marketer
One of the worst feelings is when one of your stars announces they are resigning.
Survey finds link between company share price and boss’ communications clout.
Head of brand and marketing for M&S Food, Nathan Ansell, explains how he thinks the brand has influenced consumers.
Julian Diment, marketing director at Carphone Warehouse, talks about its new £10m ‘Each and Every Customer Counts’ campaign.
American Apparel’s marketing director has just published a book, Growth Hacker Marketing. He talks about applying the theory in real life.