Latest Opinion
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Can Asda be a mum’s best friend?
Insights from Asda’s first ‘Mumdex’ may provide the retailer with a powerful edge against its rivals, as results show that UK mums are…
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Sunday Sun is more than just a Sunday edition
The launch of a Sunday Sun is far more complex than simply replacing the News of the World; it is a new brand concept.
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The Sun on Sunday's launch has been fumbled
Are the Wapping marketers afraid to ask their leader to stay in the shadows or are they not up with their brand management?
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How to remove the risk from creative enterprise
The creative industries in the UK can only compete with their global rivals if they receive the financial support to develop ideas.
Editor's comments
Use the feelgood factor to make an impact
Tesco has understood that associating a charity with the Halo brand makes consumers feel like they are doing something good.
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Senior Brand Manager
Ball & Hoolahan -
Loyalty Marketing Director
Jarlett de Grouchy -
Marketing Genius required
NeosCreative -
Senior Propositions Manager – BT Vision
BT -
Mass Market Fundraising Planning Manager
Macmillan Cancer Support
The Secret Marketer
The Secret Marketer on poorly targeted emails
If those trying to sell me customer data don’t target me properly (or worse, lie), why would I opt for them?
Marketer Viewpoints
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How SWISS is bouncing back
Holger Haetty, chief commercial officer at Swiss, talks us through the brand and its marketing structure.
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Looking at social media differently
O2’s UK head of social media talks us through the brand’s strategy and why investment in the platform shouldn’t be overlooked.
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Why UK brands must go to Brazil
Thomas Fabre, EMEA marketing director at Havaianas, explains his views on why companies should target 192 million new customers in our look at opportunities for British brands in the Latin American market.
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Are you reaching the world’s elite customers?
Ben Elliot, founder of Quintessentially, sets out what the world’s richest consumers want from their brands as part of a focus on how mainstream brands can attract the super wealthy.
Blogs
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New Windows logo draws the curtain on brand equity
Windows has chucked away 20 years of equity with its new identity.
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What has marketing got to do with organ donation?
Marketing techniques can help change perceptions and save 1,000 lives a year.
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Why the Super Bowl 2012 is a barometer for marketing
The Super Bowl 2012 ads are more than just big-budget, show-off marketing moments for brands…
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There’s life in the T-Mobile brand yet…but it’s not for sharing
The two very different upcoming campaigns for T-Mobile and Orange from Everything Everywhere go…
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Quick pint in Starbucks?
This might sound a bit weird to UK consumers, but if you live in downtown Chicago or Southern California, you could be sitting down to enjoy a glass of wine…
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Why would women want the Lynx Effect?
Rosie Baker is unconvinced about the brand’s appeal to women.
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Is the Young Versace ad starring Cindy Crawford’s daughter too much, too young?
Kaia Gerber, the ten-year-old daughter of supermodel Cindy Crawford and…
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Weightwatchers makes a meal of its marketing
I was confused on seeing Weightwatchers’ new advertising to see singer and talent TV show presenter Alesha Dixon…
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Agencies need to identify brand risk tolerance to execute killer creative in 2012
Brands and their creative teams need to identify the limits of acceptable failure…
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Let’s imagine Apple was the official Premier League broadcaster…
Reports were flying around the internet yesterday (4 January) afternoon that Apple was preparing…
Your Opinion
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The measure of social
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HMV's multichannel focus is not enough
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Brand ambassadors are your canaries not commodities
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Will Apple take a bite out of ITV?
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Amping up experience in music festivals
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Groupon needs to focus on real deals
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Make the most of vouchers and incentives with mobile
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Long live the Secret Marketer
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Putting noble back into marketing
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Web comment: The real McQueen?
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Branded TV needs a major burst of creativity
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Linking brand personality with consumer characters
