Latest Opinion
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All customer interaction should be treated as DM
How many times have you received a letter or called a contact centre and had an experience that fell short of the way a brand…
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Facebook can’t just sit on its data goldmine
Facebook now has a higher valuation than McDonald’s and Disney following its IPO. Staggering at first thought but not so…
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Retailers need to convert latent loyalty
Loyalty and loyalty schemes - a perennial topic but one that has importance in an economic climate where high…
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Brand heads must not ignore mid-market consumers
The ‘prize’ audience for brands has been thought of as the ABC1 demographic, the people with…
Editor's comments
Get involved in the talent conversation
‘When someone leaves you are not just losing a good person; you are losing a talent conversation - someone who talks to…
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Marketing Manager
Ball & Hoolahan -
Group Brand Manager: Lucozade Sport
GSK -
ONLINE COMMUNICATIONS MANAGER
Angus Steakhouse -
Head of Sales
Ayima Search Marketing -
Marketing Professional
PGS
The Secret Marketer
The Secret Marketer: 'Marketers are responsible for the whole customer journey'
‘I’m sorry, but ‘10 days’ to reply may have been acceptable in the paper…
Marketer Viewpoints
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Q&A: Clive Roach, social media strategist for Philips Healthcare
Clive Roach, social media strategist for Philips Healthcare, explains how B2B brands can use social media.
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Q&A: Matt Elek, European publisher, Vice
Matt Elek says that in order not to alienate their core audience, Vice must continue to make authentic content while increasing in mainstream popularity.
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Q&A: Osama Hirzalla, VP brand marketing & ecommerce Europe, Marriott Hotels
As the hotel group looks to convert its Marriott London Sevens rugby tournament sponsorship into bookings, European vice president of brand marketing and ecommerce Osama Hirzalla explains how the company is readying for the next generation of travellers.
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Viewpoint: Patrick Barwise, London Business School
Patrick Barwise, emeritus professor of management and marketing at London Business School, talks about the financial side of long-term and short-term aims.
Blogs
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Data technology means marketing is at a tipping point
Social media will soon be able to link with CRM systems - meaning more personal communication with people.
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I don't get Jamie Oliver's connection with Samsung
Jamie Oliver has launched Samsung’s Olympic running app, but I’m not sure about his involvement with the brand.
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Age is irrelevant to what marketers must learn immediately
A senior figure worries about the ‘ageing population of marketers’, but this isn’t an ageist debate.
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Shazam that ad
Shazam, the mobile app, used to be the go to app for identifying songs. Great when you hear a track you love but don’t know what it is and great if you’re…
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Why did Facebook buy Instagram?
A cool billion dollars? That’s how much Facebook has just paid to acquire free photo-sharing iPhone and Android app Instagram.
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£1 is a small price to pay for hope
Alzheimer’s Society has partnered with convenience store chain Budgens to trial a clever fundraising initiative that makes donating to…
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60s ads honour Mad Men and brands
The excitement over the new series of Mad Men launching this week on Sky Atlantic is palpable. Having been lucky enough to go…
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Walk for water
Brands marked World Water Day in a number of different ways, but ethical brand One walked for water.
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BA restaurant lands in Shoreditch
British Airways is launching a pop-up restaurant in London’s Shoreditch.
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Isn’t it mums that sponsor P&G rather than the other way around?
As Mother’s Day approaches, I wonder what consumers think about…
Your Opinion
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The future is bright for NFC technology
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Is celebrity content in our campaigns of real value?
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Web comment: The dying art of grammar
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Vouchers can help m-commerce along...
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Mobile will amplify ways to engage
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Web Comment
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Educate consumers about cookie use
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Inclusive design helps brands extend reach
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Why age is a red herring
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Flash sales fail loyalty test
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Fundamental brand strategy is crucial
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Inventory management is the way to avoid shortages
