Editor's comments

Ruth Mortimer 654 400

Are we living in the technology "stone age"?

The era of smart connected tech devices has begun, but many consumers remain unconvinced.

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Ritson

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Coke Life is the harbinger of death for Coca-Cola

To succeed, Coke Life needs to be both low calorie and natural. It’s neither.

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Marketer Opinion

Hilton Jim Houlthouser

Q&A: Hilton executive vice president & global brands Jim Holthouser

Fri, 13 Jun 2014 | By Branwell Johnson

Hilton brands’ chief discusses Millennials, technology and new brand Curio.

Simon Carter Fujitsu

Fujitsu's marketing director on aiming for the boardroom

Mon, 12 May 2014 | By Jo Roberts

Fujitsu marketing director Simon Carter on proving marketing’s value to the board.

Peter Gowers Travelodge outside

Q&A: CEO of Travelodge Peter Gowers

Wed, 7 May 2014 | By Branwell Johnson

CEO of Travelodge Peter Gowers has the challenge of modernising the budget hotel brand and reconnecting with customers.

Birds Eye

Birds Eye readies £16m marketing campaign to reveal new brand positioning Video

Fri, 28 Feb 2014 | By Lucy Tesseras

Brand scraps Clarence the Bear to encourage consumers to think beyond ‘fish fingers for tea’.

Boohoo-menswear-2014-fullwidth

Q&A: Boohoo.com's joint chief executive Carol Kane

30 January 2014 | By Lucy Tesseras

Ahead of going public Boohoo.com’s joint chief executive Carol Kane discusses global expansion, growth targets and why she likes TV advertising.

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ALS Association tries to trademark ‘ice bucket challenge’

From:

Last post: Mon, 1 Sep 2014 2:21 pm

That's ridiculous. What about the people who do the ice bucket challenge and decide to donate to a different ...

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KFC launches pulled chicken to exploit ‘fashionable’ street food trend

From:

Last post: Mon, 1 Sep 2014 2:16 pm

I welcome it! The burger's delicious and it offers an option to those of us that don't eat pork to still partake in ...

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Coke Life is the harbinger of death for Coca-Cola

From:

Last post: Mon, 1 Sep 2014 11:48 am

Stupid articles like this will be the harbinger of death for marketingweek.co.uk

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