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Ruth Mortimer

Get involved in the talent conversation

17 May 2012 | By Ruth Mortimer

‘When someone leaves you are not just losing a good person; you are losing a talent conversation - someone who talks to…

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The Secret Marketer

Secret Marketer

The Secret Marketer: 'Marketers are responsible for the whole customer journey'

17 May 2012

‘I’m sorry, but ‘10 days’ to reply may have been acceptable in the paper…

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CF Trust

Q&A: Cystic Fibrosis Trust Video

Thu, 17 May 2012 | By Jo Roberts

Tamsyn Clark, marketing director of the Cystic Fibrosis Trust, and newly promoted head of brand, Alex Scott-Baker, tell Jo Roberts why the charity is investing in a new strategy.

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Ritson

Mark Ritson

The three stooges of marketing theory

‘Simply recording the fact that 23% of the sample thought your brand was a squid is not the point…’

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Gaymers to get new look

From:

Last post: Mon, 21 May 2012 11:28 pm

Its just ugly. And looks like a children's juice from willy wonka!

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Marketers demand more from Twitter

From:

Last post: Mon, 21 May 2012 8:43 pm

The concern over reach vs. resonance is not to be discounted. While Twitter has significant reach throughout much of ...

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Carey Mulligan fronts Alzheimer's Society campaign

From:

Last post: Mon, 21 May 2012 6:55 pm

We have come a long way in the way we care and understand a person living with Alzheimer's. Yet there is so much more ...

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AB InBev launches Stella Cidre Pear

From:

Last post: Mon, 21 May 2012 4:28 pm

Premiumness doesn't automatically equal credible. The market is crowded and yet another cider variant driven at mults ...

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