Editor's comments

Ruth Mortimer 654 400

As Phones4U illustrates, a direct connection with customers is your lifeline

Brands are cutting out third parties to cultivate the customer.

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Ritson facepalm 437 267

How Samsung took the wind out of Apple’s sails Video

Samsung played a blinder in aggressively undermining the Apple iPhone6 launch.

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Marketer Opinion

Hilton Jim Houlthouser

Q&A: Hilton executive vice president & global brands Jim Holthouser

Fri, 13 Jun 2014 | By Branwell Johnson

Hilton brands’ chief discusses Millennials, technology and new brand Curio.

Simon Carter Fujitsu

Fujitsu's marketing director on aiming for the boardroom

Mon, 12 May 2014 | By Jo Roberts

Fujitsu marketing director Simon Carter on proving marketing’s value to the board.

Peter Gowers Travelodge outside

Q&A: CEO of Travelodge Peter Gowers

Wed, 7 May 2014 | By Branwell Johnson

CEO of Travelodge Peter Gowers has the challenge of modernising the budget hotel brand and reconnecting with customers.

Birds Eye

Birds Eye readies £16m marketing campaign to reveal new brand positioning Video

Fri, 28 Feb 2014 | By Lucy Tesseras

Brand scraps Clarence the Bear to encourage consumers to think beyond ‘fish fingers for tea’.


Q&A: Boohoo.com's joint chief executive Carol Kane

30 January 2014 | By Lucy Tesseras

Ahead of going public Boohoo.com’s joint chief executive Carol Kane discusses global expansion, growth targets and why she likes TV advertising.

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Ryanair customer service offensive fails to boost perception


Last post: Wed, 17 Sep 2014 12:20 pm

Ryan air by far is the worst airline I have ever travelled with. I never intend to use their airline again. A few ...

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Online gets personal


Last post: Wed, 17 Sep 2014 12:11 pm

Digital marketing has changed the face of the online surfers. What we want is before us with just typing the keyword. ...

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Tesco trials mobile payments service


Last post: Wed, 17 Sep 2014 11:37 am

Wonder if Tesco will integrate this with their existing mobile app - either for scanning with the user's own phone or ...

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