Profile: Sir Charlie Mayfield

John Lewis Partnership Chairman

Latest Opinion

> Click here for more Opinion

Ruth Mortimer

Getting to grip with the current buzz around digital

10 April 2014

The old phrase ‘get your thinking cap on’ may not be too far off the mark.

> Click here for more Editor's Comments

Ritson

Ritson

Nothing exonerates PwC for coming up with such a ludicrous name

‘Strategy&’ – you might as well call your dog ‘knockers’.

> Click here for more Ritson

The Secret Marketer

Secret Marketer

Can marketers build successful careers without big brands?

Wed, 9 Apr 2014 | By Secret Marketer

One of the worst feelings is when one of your stars announces they are resigning.

> Click here for more Secret Marketer

Marketer Viewpoints

> Click here for more Marketer Viewpoints

Top Jobs

Job of the Week

Birds Eye

Birds Eye readies £16m marketing campaign to reveal new brand positioning Video

Fri, 28 Feb 2014 | By Lucy Tesseras

Brand scraps Clarence the Bear to encourage consumers to think beyond ‘fish fingers for tea’.

> Click here for more Marketer Opinion

Diageo ties with David Beckham for new scotch whisky brand

From:

Last post: Tue, 15 Apr 2014 4:47 pm

Haig Whisky in an aftershave bottle. I can completely understand the temptation for brand owners to borrow packaging ...

Posts: | Topic views:

Nothing exonerates PwC for coming up with such a ludicrous name

From:

Last post: Mon, 14 Apr 2014 4:52 pm

Strategy Ampersand and why not Priceywaterhouse & Cooper. Invoice is in the post.

Posts: | Topic views:

Carlsberg offers drinkers half-price beer in exchange for Instagram posts

From:

Last post: Mon, 14 Apr 2014 12:59 pm

There is no age-gate on Instagram. How does Carlsberg check the legal drinking age of consumers ...

Posts: | Topic views:

SSE creates ‘marketing academy’ to equip marketers for challenges ahead

From:

Last post: Mon, 14 Apr 2014 11:06 am

This is an inspired move as B2B market positioning morphs in reaction to the expectations of today's market. For B2C, ...

Posts: | Topic views: