Latest Opinion

> Click here for more Opinion

Ruth Mortimer 654 400

Three lessons from Aldi's founder for today's brands

Wed, 23 Jul 2014 | By Ruth Mortimer

Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?

> Click here for more Editor's Comments

Ritson

Ritson 437 267

Is Dave Lewis really the right choice for Tesco?

Tesco’s new CEO may find that without retail in his DNA he will struggle.

> Click here for more Ritson

The Secret Marketer

The Secret Marketer 401 245

Are you on brand when appearing on camera?

Wed, 23 Jul 2014 | By Secret Marketer

While dozens scrutinise your scripts and memos before sign off, what about your visual image?

> Click here for more Secret Marketer

Marketer Viewpoints

> Click here for more Marketer Viewpoints

Top Jobs

Job of the Week

Birds Eye

Birds Eye readies £16m marketing campaign to reveal new brand positioning Video

Fri, 28 Feb 2014 | By Lucy Tesseras

Brand scraps Clarence the Bear to encourage consumers to think beyond ‘fish fingers for tea’.

> Click here for more Marketer Opinion

The chief digital officer role is dead - good riddance

From:

Last post: Mon, 28 Jul 2014 3:49 pm

so obviously written rom the terrified vendors' point of view.

Posts: | Topic views:

RB to centralise marketing in efficiency drive

From:

Last post: Mon, 28 Jul 2014 11:15 am

What a load of management marketing jargon guff. Stupid meaningless phrases such as "brands with purpose" and, "touch ...

Posts: | Topic views:

Topshop unveils Cara Delevingne as face of Autumn/Winter campaign

From:

Last post: Mon, 28 Jul 2014 11:08 am

Thanks for bringing this to our attention. The copy has now been amended.

Posts: | Topic views:

Online video roundtable — in association with Videology

From:

Last post: Mon, 28 Jul 2014 10:29 am

I agree that the TV landscape is evolving rapidly, particularly as some brands are now starting to shift their budgets ...

Posts: | Topic views: