Editor's comments

Ruth Mortimer 654 400

As Phones4U illustrates, a direct connection with customers is your lifeline

Brands are cutting out third parties to cultivate the customer.

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Ritson

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How Samsung took the wind out of Apple’s sails Video

Samsung played a blinder in aggressively undermining the Apple iPhone6 launch.

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Marketer Opinion

Hilton Jim Houlthouser

Q&A: Hilton executive vice president & global brands Jim Holthouser

Fri, 13 Jun 2014 | By Branwell Johnson

Hilton brands’ chief discusses Millennials, technology and new brand Curio.

Simon Carter Fujitsu

Fujitsu's marketing director on aiming for the boardroom

Mon, 12 May 2014 | By Jo Roberts

Fujitsu marketing director Simon Carter on proving marketing’s value to the board.

Peter Gowers Travelodge outside

Q&A: CEO of Travelodge Peter Gowers

Wed, 7 May 2014 | By Branwell Johnson

CEO of Travelodge Peter Gowers has the challenge of modernising the budget hotel brand and reconnecting with customers.

Birds Eye

Birds Eye readies £16m marketing campaign to reveal new brand positioning Video

Fri, 28 Feb 2014 | By Lucy Tesseras

Brand scraps Clarence the Bear to encourage consumers to think beyond ‘fish fingers for tea’.

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Q&A: Boohoo.com's joint chief executive Carol Kane

30 January 2014 | By Lucy Tesseras

Ahead of going public Boohoo.com’s joint chief executive Carol Kane discusses global expansion, growth targets and why she likes TV advertising.

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Just Eat looks to reach more females with £5m brand campaign

From:

Last post: Thu, 18 Sep 2014 5:31 pm

We're marketing to women, I know... lets include chocolate, hot guys and babies. Not loving it I'm ...

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How Samsung took the wind out of Apple’s sails

From:

Last post: Thu, 18 Sep 2014 5:12 pm

Apple hasn't ever claimed to be first, they claim to do it right - which judging by the reviews, they have. Depends ...

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Ryanair customer service offensive fails to boost perception

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Last post: Thu, 18 Sep 2014 5:09 pm

Have always had excellent service from Ryanair in more than 50 flights only 1 flight was delayed (by less than an ...

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