Euan Sutherland called for business reform in his resignation letter. That should start with its brand message.
Volkswagen boss’s comments about the spectre of Big Brother are a welcome intervention.
Midata remains a great idea but the Government needs to come up with better ideas if its original intentions are to be met.
Adidas must avoid getting swept up in the real-time marketing hype and focus on driving its bottom line.
If brands are going to use shock tactics, they need to make sure their cause has public permission to push the boundaries.
The Secret Marketer
A couple of months ago I mentioned that I was going out to pitch for a new agency to join my creative roster.
Survey finds link between company share price and boss’ communications clout.
Head of brand and marketing for M&S Food, Nathan Ansell, explains how he thinks the brand has influenced consumers.
Julian Diment, marketing director at Carphone Warehouse, talks about its new £10m ‘Each and Every Customer Counts’ campaign.
American Apparel’s marketing director has just published a book, Growth Hacker Marketing. He talks about applying the theory in real life.