Profile: Sir Charlie Mayfield

John Lewis Partnership Chairman

Latest Opinion

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Ruth Mortimer

Getting to grip with the current buzz around digital

10 April 2014

The old phrase ‘get your thinking cap on’ may not be too far off the mark.

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Nothing exonerates PwC for coming up with such a ludicrous name

‘Strategy&’ – you might as well call your dog ‘knockers’.

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The Secret Marketer

Secret Marketer

Can marketers build successful careers without big brands?

Wed, 9 Apr 2014 | By Secret Marketer

One of the worst feelings is when one of your stars announces they are resigning.

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Marketer Viewpoints

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Job of the Week

Birds Eye

Birds Eye readies £16m marketing campaign to reveal new brand positioning Video

Fri, 28 Feb 2014 | By Lucy Tesseras

Brand scraps Clarence the Bear to encourage consumers to think beyond ‘fish fingers for tea’.

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Diageo ties with David Beckham for new scotch whisky brand


Last post: Tue, 15 Apr 2014 4:47 pm

Haig Whisky in an aftershave bottle. I can completely understand the temptation for brand owners to borrow packaging ...

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Nothing exonerates PwC for coming up with such a ludicrous name


Last post: Mon, 14 Apr 2014 4:52 pm

Strategy Ampersand and why not Priceywaterhouse & Cooper. Invoice is in the post.

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Carlsberg offers drinkers half-price beer in exchange for Instagram posts


Last post: Mon, 14 Apr 2014 12:59 pm

There is no age-gate on Instagram. How does Carlsberg check the legal drinking age of consumers ...

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SSE creates ‘marketing academy’ to equip marketers for challenges ahead


Last post: Mon, 14 Apr 2014 11:06 am

This is an inspired move as B2B market positioning morphs in reaction to the expectations of today's market. For B2C, ...

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