Sainsbury’s was named Marketing Week’s Brand of the Year 2013 at our Engage Awards earlier this week, but what is it that sets the supermarket apart from its rivals?
How lack of standards means marketers can inadvertantly be funding voices they’d rather not.
New research reveals the power of connecting social media with experiential marketing.
Even your employees and service model can be used in the cause of anti-marketing. ‘Service brand sabotage’ is a major issue for banks.
By the time you read this the streamers will have drifted to the floor, glasses will have been tidied up…
The Secret Marketer
Having been stood up for lunch by a media colleague, I have been musing on…
Mars Chocolate UK’s vice-president of marketing, Michael Magee, talks us through the thinking behind bringing back an old Galaxy slogan.
Virgin Holidays marketing director Andrew Shelton talks about the brand’s new campaign, working in an industry with slim margins and growing the business.
Mars Chocolate UK’s HR director Amanda Davies tells Marketing Week what it takes to succeed in the brand’s graduate recruitment process.
Topshop’s CMO Justin Cooke explains why his brand took advantage of the Harlem Shake meme and how important online video is to the brand’s marketing.