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Listen and learn
Kevin Slatter, managing director of G2 Data Dynamics, argues that in tough economic times direct marketers need to listen to what their customers are telling them.
Will further regulation help kill off digital fears?
After much discussion, the Advertising Association (AA) finally submitted its recommendations to the Committee of Advertising Practice, for the extension of the non-broadcast advertising code in digital media. But negative headlines surrounding a murder orchestrated on Facebook means the risks of the internet are still as inherent as ever.
Augmented Reality: worth the buzz?
Guy Bradbury, creative director at Touch DDB, gives his take on why augmented reality is growing at a rapid pace.
The financial highs of the market research industry
Market research is having a good week, judging by some of the positive figures out over the last seven days. While other businesses are struggling to bounce back from a tough couple of years, financial results coming from research agencies show that despite cutbacks to marketing budgets, a healthy chunk is being allocated to those doing the analysis behind the scenes.
Health, wealth and wellbeing: week 15
Men and women across generations are on the look at for a brand or event to give them some inspiration, reports Doug Edmonds, managing director of 2CV.
Tools of engagement in hands of customer
Domino’s Pizza is about to test a new tool that will give its customers the opportunity to become media owners and earn themselves some revenue from the brand’s marketing.
I reckon you'll never truly let go. Entrepreneurial marketing directors never do
As I strolled through the marketing department earlier this week, my team was busy gossiping in a group huddle. They were acting very strangely and rushed to hide whatever it was they were all looking at.
A turning of the tide for commercial broadcasters
Significant policy shifts at the BBC, Google and ITV suggest that change is in the air for television broadcasters in the UK.
Take a chance on wheel of online chat fortune
The random nature of fast-growing online chat site Chatroulette can help marketers understand just what consumers want.
Manual over-ride must be an automatic option
Marketers must get under the skin of automated decision-making systems so they can help them make the right choice.
Ruth Mortimer on going Fairtrade
Watching TV the other night, I noticed an interesting phenomenon. An ad for Galaxy chocolate proclaimed that people could feel great eating it, not only for the taste but also the fact that it had joined up with the Rainforest Alliance (RA). For those of you unclear on the significance of this, the RA is a scheme that aims to make businesses more sustainable and fair. In other words, it’s a logo that Galaxy can use to show it is trying to act in a sustainable way.
United bricks and clicks
Without wanting to sound like a broken record and bang on about online retailers versus the high street, a new report has come out forecasting online retail will sustain its double-digit growth in the coming five years.
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It’s good to talk
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Politicians face the court of public opinion if voters’ privacy is breached
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It’s time for more brands to think digital conversations, not campaigns
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Can Twitter monetise itself? That’s the killer question…
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Getting customers to pay more
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Health, wealth and happiness: week 14
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The Independent lives to fight another day
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International differences
Reader Opinions
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Offers that matter
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FT's loyal audience puts the brand in enviable position
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Don't forget the kids
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Email marketing must be anticipated and relevant
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Design needs a story
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Charities should monitor the effect of campaign elements
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Far too many unhappy landings
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We don't take the credit for Change4Life
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Hire a celebrity and get their baggage too
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Digital media is behind 75% of complaints
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Power of email marketing is escaping firms
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Web ads hold cachet
