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Ruth Mortimer 654 400

Three lessons from Aldi's founder for today's brands

Wed, 23 Jul 2014 | By Ruth Mortimer

Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?

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Ritson 437 267

Is Dave Lewis really the right choice for Tesco?

Tesco’s new CEO may find that without retail in his DNA he will struggle.

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The Secret Marketer

The Secret Marketer 401 245

Are you on brand when appearing on camera?

Wed, 23 Jul 2014 | By Secret Marketer

While dozens scrutinise your scripts and memos before sign off, what about your visual image?

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Marketer Viewpoints

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Birds Eye

Birds Eye readies £16m marketing campaign to reveal new brand positioning Video

Fri, 28 Feb 2014 | By Lucy Tesseras

Brand scraps Clarence the Bear to encourage consumers to think beyond ‘fish fingers for tea’.

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The chief digital officer role is dead - good riddance


Last post: Mon, 28 Jul 2014 3:49 pm

so obviously written rom the terrified vendors' point of view.

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RB to centralise marketing in efficiency drive


Last post: Mon, 28 Jul 2014 11:15 am

What a load of management marketing jargon guff. Stupid meaningless phrases such as "brands with purpose" and, "touch ...

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Topshop unveils Cara Delevingne as face of Autumn/Winter campaign


Last post: Mon, 28 Jul 2014 11:08 am

Thanks for bringing this to our attention. The copy has now been amended.

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Online video roundtable — in association with Videology


Last post: Mon, 28 Jul 2014 10:29 am

I agree that the TV landscape is evolving rapidly, particularly as some brands are now starting to shift their budgets ...

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