Some research isn’t as good as its headline stat might seem.
Out goes the name Hull City AFC, to be replaced with the more internationally appealing Hull Tigers. According to the owner it’s a classic marketing ploy.
The opportunity for brands to engage with start-ups is enormous. Yet I am still struck by how big a gulf there is between the growing start-up and the general marketing communities. I wrote in Marketing Week earlier in the year about the opportunities for large companies to engage with these smaller, innovative businesses yet little progress seems to have been made.
Will the Government response kill off the spam, or lead to long-term harm for consumers and marketers?
It takes an accomplished marketer to argue that a 12 per cent reduction in…
The Secret Marketer
One issue that appears to return time and again to debates about business is…
Survey finds link between company share price and boss’ communications clout.
Head of brand and marketing for M&S Food, Nathan Ansell, explains how he thinks the brand has influenced consumers.
Julian Diment, marketing director at Carphone Warehouse, talks about its new £10m ‘Each and Every Customer Counts’ campaign.
American Apparel’s marketing director has just published a book, Growth Hacker Marketing. He talks about applying the theory in real life.