Where brands go wrong could be the most useful insight for marketers.
Every step in a truly successful marketing plan requires a marketer to choose not to do things.
To say Tesco is in a spot of bother at the moment is something of an understatement.
Social benefits of analysing citizens’ data can be achieved without releasing confidential records.
If you’re a regular reader of Marketing Week, you’ll probably be able to spot that I am female.
Survey finds link between company share price and boss’ communications clout.
Head of brand and marketing for M&S Food, Nathan Ansell, explains how he thinks the brand has influenced consumers.
Julian Diment, marketing director at Carphone Warehouse, talks about its new £10m ‘Each and Every Customer Counts’ campaign.
American Apparel’s marketing director has just published a book, Growth Hacker Marketing. He talks about applying the theory in real life.