Profile: Jeremy Gilley

The man marketing world peace

Latest Opinion

> Click here for more Opinion

Ruth Mortimer

Getting to grip with the current buzz around digital

10 April 2014

The old phrase ‘get your thinking cap on’ may not be too far off the mark.

> Click here for more Editor's Comments



Beckham’s scored an own goal in Haig Club signing

Too many endorsements spread across products where Beckham lacks expertise will gradually dilute and undermine his long term branding potential.

> Click here for more Ritson

The Secret Marketer

The Secret Marketer

Customer inertia – the force that marketers fear most

Wed, 16 Apr 2014 | By Secret Marketer

The biggest challenge for new entrants is getting customers to leave their trusted brand and try a new one. 

> Click here for more Secret Marketer

Marketer Viewpoints

> Click here for more Marketer Viewpoints

Top Jobs

Job of the Week

Birds Eye

Birds Eye readies £16m marketing campaign to reveal new brand positioning Video

Fri, 28 Feb 2014 | By Lucy Tesseras

Brand scraps Clarence the Bear to encourage consumers to think beyond ‘fish fingers for tea’.

> Click here for more Marketer Opinion

Amazon's rebrand of Lovefilm hits subscriber numbers


Last post: Sat, 19 Apr 2014 0:12 am

I loved the old love film arrangement, but we ditched it immediately after it changed for the simple reason that the ...

Posts: | Topic views:

Google: 'Marketers that historically built their brand on TV are reorienting to digital'


Last post: Thu, 17 Apr 2014 1:13 pm

The usual baloney. Google is excellent for fulfilling demand, not creating it. I can name you 1,000 brands that were ...

Posts: | Topic views:

What’s your chief marketing officer really thinking?


Last post: Thu, 17 Apr 2014 11:32 am

The challenges mentioned here for CMO's, 'grow the business, understand digital and understand the customer', have to ...

Posts: | Topic views:

Debenhams overhauls promotions strategy as discounting cuts margins


Last post: Thu, 17 Apr 2014 10:43 am

Debenhams has woken up to the dangers of being too reliant on price promotions, having realised the impact on its ...

Posts: | Topic views: