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Ritson

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More targets almost always delivers fewer sales

Every step in a truly successful marketing plan requires a marketer to choose not to do things.

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The Secret Marketer

Why are women from Venus and men from Mars?

Wed, 23 Apr 2014 | By Secret Marketer

This week, on my way home from overseas, I wondered what present I should buy my wife.

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Birds Eye

Birds Eye readies £16m marketing campaign to reveal new brand positioning Video

Fri, 28 Feb 2014 | By Lucy Tesseras

Brand scraps Clarence the Bear to encourage consumers to think beyond ‘fish fingers for tea’.

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More targets almost always delivers fewer sales

From:

Last post: Wed, 23 Apr 2014 2:49 pm

Careful here Chris Market segmentation is about the market, not the company. You should always segment the whole ...

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As Tesco shows, loyalty points no longer mean financial prizes

From:

Last post: Wed, 23 Apr 2014 2:17 pm

This is a bit too simplistic as an assessment. For a very large group of the 15m+ of Clubcard members points are ...

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Subway signs Liverpool sponsorship deal

From:

Last post: Wed, 23 Apr 2014 1:52 pm

Well this covers both types of supporters, doughnuts for the big guys and sarnies for the fit guys. ...

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Tesco offers grocery click and collect for free

From:

Last post: Wed, 23 Apr 2014 1:43 pm

I work for Tesco and along with many of my colleagues no longer shop there. We all shop at Aldi, Lidl,Farm Fresh and ...

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