Ashley Friedlein is the chief executive of Econsultancy, a sister brand of Marketing Week which offers digital training and information to marketers. Ashley writes for Marketing Week about the changing nature of digital marketing, including issues such as agility, customer experience and programmatic marketing.

Ashley Friedlein 433 265

3D Printing – what’s in it for marketers?

Thu, 14 Aug 2014 | By Ashley Friedlein

3D printing could add a new dimension to a brand’s offering in multiple ways.

Sebastian Joseph 654 400

The test for the ALS Association is exploiting the ice bucket challenge buzz Video

Fri, 22 Aug 2014 | By Sebastian Joseph

Fundraising stunt should serve as a template for future campaigns.

Sarah Vizard 654 400

Morrisons’ lurch from message to message is not a recipe for success

Thu, 21 Aug 2014 | By Sarah Vizard

Using a well-worn line will not provide stand out.

Ruth Mortimer 654 400

An open letter to intrepid young marketer Alfred Ajani...

Thu, 21 Aug 2014 | By Ruth Mortimer

A plucky young graduate has made headlines begging for a career in marketing. Let’s help.

Product placement The Marketoonist

Product placement

Wed, 20 Aug 2014

   

Mindi Chalal 654 400

Cross device strategies need smarter tracking

Wed, 20 Aug 2014 | By Mindi Chahal

Brands need to think about how they are gathering insight across devices.

Mark Ritson

There's only one Man Utd but several Manchester Cities

Wed, 20 Aug 2014 | By Mark Ritson

The contests between the red-branded house and a blue house of brands has kicked off.

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