When rebrands go wrong

(And how to avoid the pitfalls)

Ashley Friedlein is the chief executive of Econsultancy, a sister brand of Marketing Week which offers digital training and information to marketers. Ashley writes for Marketing Week about the changing nature of digital marketing, including issues such as agility, customer experience and programmatic marketing.

Ashley Friedlein 433 265

The new world of predictive marketing

Thu, 18 Sep 2014 | By Ashley Friedlein

B2B automated marketing techniques are set to take off in B2C.

Lucy Tesseras 654 400

Why are online retailers still ignoring personalisation?

Tue, 30 Sep 2014 | By Lucy Tesseras

It’s shocking that just two per cent of online retailers think personalisation is important

Russell Parsons 654 400

Charity mailers should be wary of growth

Mon, 29 Sep 2014 | By Russell Parsons

News mail and door drop spend is up should not be cause for celebration.

Lara O'Reilly 654 400

4 lessons learnt from 4 years writing about digital marketing

Fri, 26 Sep 2014 | By Lara O'Reilly

From the allure of ad tech to the facade of social media metrics, here’s what I’ve learnt on the way.

Branwell Johnson

Customer satisfaction should be every retailer’s goal

Thu, 25 Sep 2014 | By Branwell Johnson

A key reason for Tesco’s decline is a lack of customer focus.

Lucy Tesseras 654 400

Marketers should get smarter with digital to get people back to the big screen

Wed, 24 Sep 2014 | By Lucy Tesseras

Consumers go to the cinema 2.8 times a year.

Jonathan Earl

The highs, lows and hitches of being a marketer abroad

Wed, 24 Sep 2014 | By Jonathan Earl

Just how do you prepare for a marketing life in a new land?

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