Ashley Friedlein is the chief executive of Econsultancy, a sister brand of Marketing Week which offers digital training and information to marketers. Ashley writes for Marketing Week about the changing nature of digital marketing, including issues such as agility, customer experience and programmatic marketing.
Technology is disrupting many industries and can help brands gain insight.
Just as people have got used to the last reorganisation, along comes another.
Kingsmill is attempting to do something that marketing usually finds impossible: educating consumers that what they currently think is not the case.
Eighty per cent of what you do in business should be an easy sell to the customer, a former boss of mine once told me. Just 20 per cent should be a harder sell. It’s an interesting way to look at marketing.
Euan Sutherland called for business reform in his resignation letter. That should start with its brand message.