Ashley Friedlein is the chief executive of Econsultancy, a sister brand of Marketing Week which offers digital training and information to marketers. Ashley writes for Marketing Week about the changing nature of digital marketing, including issues such as agility, customer experience and programmatic marketing.
Apple’s talk of data transparency is admirable but the U2 giveaway stinks of the bad old days of DM.
The digital ad industry should be defending itself.
Brands should learn from consumers not test them.
Brands are cutting out third parties to cultivate the customer.
Samsung played a blinder in aggressively undermining the Apple iPhone6 launch.