Ashley Friedlein is the chief executive of Econsultancy, a sister brand of Marketing Week which offers digital training and information to marketers. Ashley writes for Marketing Week about the changing nature of digital marketing, including issues such as agility, customer experience and programmatic marketing.

Ashley Friedlein 433 265

The new world of predictive marketing

Thu, 18 Sep 2014 | By Ashley Friedlein

B2B automated marketing techniques are set to take off in B2C.

Russell Parsons 654 400

Apple has highlighted the best and worst of DM

Mon, 22 Sep 2014 | By Russell Parsons

Apple’s talk of data transparency is admirable but the U2 giveaway stinks of the bad old days of DM.  

Lara O'Reilly 654 400

Google should be reacting to Apple’s smackdown on its privacy policies

Fri, 19 Sep 2014 | By Lara O'Reilly

The digital ad industry should be defending itself.

Ashley Friedlein 433 265

The new world of predictive marketing

Thu, 18 Sep 2014 | By Ashley Friedlein

B2B automated marketing techniques are set to take off in B2C.

Mindi Chalal 654 400

Moving away from testing to learning can help product development

Wed, 17 Sep 2014 | By Mindi Chahal

Brands should learn from consumers not test them. 

Ruth Mortimer 654 400

As Phones4U illustrates, a direct connection with customers is your lifeline

Wed, 17 Sep 2014 | By Ruth Mortimer

Brands are cutting out third parties to cultivate the customer.

Ritson facepalm 437 267

How Samsung took the wind out of Apple’s sails Video

Wed, 17 Sep 2014 | By Mark Ritson

Samsung played a blinder in aggressively undermining the Apple iPhone6 launch.

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