Ashley Friedlein is the chief executive of Econsultancy, a sister brand of Marketing Week which offers digital training and information to marketers. Ashley writes for Marketing Week about the changing nature of digital marketing, including issues such as agility, customer experience and programmatic marketing.
We are undergoing changes that will alter the entire business.
The usual round of cute chicks, chocolate eggs and DIY ads abound, but Easter is a holiday that could be so much more.
Insight could help brands play on the strengths of their business.
The biggest challenge for new entrants is getting customers to leave their trusted brand and try a new one.
People and businesses are inextricably linked.
Too many endorsements spread across products where Beckham lacks expertise will gradually dilute and undermine his long term branding potential.
If you were to list the most difficult jobs in the world, establishing world peace would probably sit at number one.