Ashley Friedlein is the chief executive of Econsultancy, a sister brand of Marketing Week which offers digital training and information to marketers. Ashley writes for Marketing Week about the changing nature of digital marketing, including issues such as agility, customer experience and programmatic marketing.
UK retailers should keep an eye on shoppers flocking to international retailers online.
Malaysia Airlines has suffered major catastrophes but the brand may not be a busted flush.
Brands will only get clarity over data ownership if they understand programmatic buying to begin with.
Why hasn’t more been made of sensory marketing? It’s nothing to sniff at…
The TPS works as well as it is allowed to, only the Government can stop nuisance callers.
To get ahead in the marketing world you need a basic knowledge of how the web works.