Ashley Friedlein is the chief executive of Econsultancy, a sister brand of Marketing Week which offers digital training and information to marketers. Ashley writes for Marketing Week about the changing nature of digital marketing, including issues such as agility, customer experience and programmatic marketing.
It is getting more difficult to persuade customers to give us their personal data - how we can fix this.
Adidas must avoid getting swept up in the real-time marketing hype and focus on driving its bottom line.
Both eBay and M&S have revamped their websites to focus on content but they need to make sure they aren’t ignoring conversion in the search for engagement.
Repeating analytics on mobile marketing is vital to effectiveness.
A couple of months ago I mentioned that I was going out to pitch for a new agency to join my creative roster.
Moving to a successful brand that has already achieved a decade of consecutive growth is like seeking out a rod for your own back.
If brands are going to use shock tactics, they need to make sure their cause has public permission to push the boundaries.