Ashley Friedlein is the chief executive of Econsultancy, a sister brand of Marketing Week which offers digital training and information to marketers. Ashley writes for Marketing Week about the changing nature of digital marketing, including issues such as agility, customer experience and programmatic marketing.

Ashley Friedlein 433 265

Is it time for ‘marketing-as-a-service’?

Wed, 9 Jul 2014 | By Ashley Friedlein

Building robust marketing infrastructure should trump one off ‘wow’ projects.

Mindi Chahal

Keeping up with online shopper insight is key

Wed, 30 Jul 2014 | By Mindi Chahal

UK retailers should keep an eye on shoppers flocking to international retailers online.

Mark Ritson

Malaysia Airlines – fix don't nix the brand

Wed, 30 Jul 2014 | By Mark Ritson

Malaysia Airlines has suffered major catastrophes but the brand may not be a busted flush.

Michael Barnett 654 400

Trading desk tug of war shows need for programmatic expertise

Tue, 29 Jul 2014 | By Michael Barnett

Brands will only get clarity over data ownership if they understand programmatic buying to begin with.

The Secret Marketer 401 245

Marketers need to flood the senses

Tue, 29 Jul 2014 | By Secret Marketer

Why hasn’t more been made of sensory marketing? It’s nothing to sniff at…

Russell Parsons 654 400

Electioneering must not delay action on nuisance calls

Mon, 28 Jul 2014 | By Russell Parsons

The TPS works as well as it is allowed to, only the Government can stop nuisance callers. 

Sebastian Joseph 654 400

Marketers, get technical with digital to go the distance

Fri, 25 Jul 2014 | By Sebastian Joseph

To get ahead in the marketing world you need a basic knowledge of how the web works.

more opinion

Job of the Week

Top Jobs

social+media Facebook Twitter LinkedIn