Ashley Friedlein is the chief executive of Econsultancy, a sister brand of Marketing Week which offers digital training and information to marketers. Ashley writes for Marketing Week about the changing nature of digital marketing, including issues such as agility, customer experience and programmatic marketing.
We are undergoing changes that will alter the entire business.
Premier Foods’ slump shows brands are getting caught in the crossfire.
Where brands go wrong could be the most useful insight for marketers.
This week, on my way home from overseas, I wondered what present I should buy my wife.
Every step in a truly successful marketing plan requires a marketer to choose not to do things.
If you’re a regular reader of Marketing Week, you’ll probably be able to spot that I am female.
To say Tesco is in a spot of bother at the moment is something of an understatement.