Profile: Jeremy Gilley

The man marketing world peace

Ashley Friedlein is the chief executive of Econsultancy, a sister brand of Marketing Week which offers digital training and information to marketers. Ashley writes for Marketing Week about the changing nature of digital marketing, including issues such as agility, customer experience and programmatic marketing.

Ashley Friedlein

Digital is the clay with which marketing will remodel business

10 April 2014 | By Ashley Friedlein

We are undergoing changes that will alter the entire business.

sarah600by400

Retailers are gearing up for Easter, but few are running marketing campaigns that stand out

Thu, 17 Apr 2014 | By Sarah Vizard

The usual round of cute chicks, chocolate eggs and DIY ads abound, but Easter is a holiday that could be so much more.

Mindi Chahal

Brands need to research strengths to compete

Wed, 16 Apr 2014 | By Mindi Chahal

Insight could help brands play on the strengths of their business. 

The Secret Marketer

Customer inertia – the force that marketers fear most

Wed, 16 Apr 2014 | By Secret Marketer

The biggest challenge for new entrants is getting customers to leave their trusted brand and try a new one. 

marc mathieu

Brands by the people, for the people, will always flourish

17 April 2014 | By Marc Mathieu

People and businesses are inextricably linked.

Ritson

Beckham’s scored an own goal in Haig Club signing

17 April 2014 | By Mark Ritson

Too many endorsements spread across products where Beckham lacks expertise will gradually dilute and undermine his long term branding potential.

Ruth Mortimer

“Global peace is not just an ethical ideal – it helps the bottom line too”

17 April 2014

If you were to list the most difficult jobs in the world, establishing world peace would probably sit at number one.

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