Ashley Friedlein is the chief executive of Econsultancy, a sister brand of Marketing Week which offers digital training and information to marketers. Ashley writes for Marketing Week about the changing nature of digital marketing, including issues such as agility, customer experience and programmatic marketing.
Fundraising stunt should serve as a template for future campaigns.
Using a well-worn line will not provide stand out.
A plucky young graduate has made headlines begging for a career in marketing. Let’s help.
Brands need to think about how they are gathering insight across devices.
The contests between the red-branded house and a blue house of brands has kicked off.