Ashley Friedlein is the chief executive of Econsultancy, a sister brand of Marketing Week which offers digital training and information to marketers. Ashley writes for Marketing Week about the changing nature of digital marketing, including issues such as agility, customer experience and programmatic marketing.
Retailer’s brand image has taken a hit in recent years.
Agencies can reap the benefits of research and insight to ward off marketer concerns.
Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?
While dozens scrutinise your scripts and memos before sign off, what about your visual image?
Image recognition and ’internet of things’ compound showrooming pains.
Tesco’s new CEO may find that without retail in his DNA he will struggle.