Alex Tait is a veteran digital marketer, serving as digital acquisition chief at American Express, head of digital marketing at the Post Office and chair of the ISBA Digital, Direct and Data Action Group. Alex writes for Marketing Week about the skills necessary to succeed in digital marketing.
Help your business by attending events and connecting with trade bodies.
It’s shocking that just two per cent of online retailers think personalisation is important
News mail and door drop spend is up should not be cause for celebration.
From the allure of ad tech to the facade of social media metrics, here’s what I’ve learnt on the way.
A key reason for Tesco’s decline is a lack of customer focus.
Consumers go to the cinema 2.8 times a year.
Just how do you prepare for a marketing life in a new land?