Alex Tait is a veteran digital marketer, serving as digital acquisition chief at American Express, head of digital marketing at the Post Office and chair of the ISBA Digital, Direct and Data Action Group. Alex writes for Marketing Week about the skills necessary to succeed in digital marketing.
Google purchased Nest, the smart home devices company, last week for a staggering $2.3bn (£1.4bn)…
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Insight could help brands play on the strengths of their business.
The biggest challenge for new entrants is getting customers to leave their trusted brand and try a new one.
People and businesses are inextricably linked.
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