When rebrands go wrong

(And how to avoid the pitfalls)

Alex Tait is a veteran digital marketer, serving as digital acquisition chief at American Express, head of digital marketing at the Post Office and chair of the ISBA Digital, Direct and Data Action Group. Alex writes for Marketing Week about the skills necessary to succeed in digital marketing.

Alex Tait

Strengthen our digital industry - get involved in it

Wed, 10 Sep 2014 | By Alex Tait

Help your business by attending events and connecting with trade bodies.

Lucy Tesseras 654 400

Why are online retailers still ignoring personalisation?

Tue, 30 Sep 2014 | By Lucy Tesseras

It’s shocking that just two per cent of online retailers think personalisation is important

Russell Parsons 654 400

Charity mailers should be wary of growth

Mon, 29 Sep 2014 | By Russell Parsons

News mail and door drop spend is up should not be cause for celebration.

Lara O'Reilly 654 400

4 lessons learnt from 4 years writing about digital marketing

Fri, 26 Sep 2014 | By Lara O'Reilly

From the allure of ad tech to the facade of social media metrics, here’s what I’ve learnt on the way.

Branwell Johnson

Customer satisfaction should be every retailer’s goal

Thu, 25 Sep 2014 | By Branwell Johnson

A key reason for Tesco’s decline is a lack of customer focus.

Lucy Tesseras 654 400

Marketers should get smarter with digital to get people back to the big screen

Wed, 24 Sep 2014 | By Lucy Tesseras

Consumers go to the cinema 2.8 times a year.

Jonathan Earl

The highs, lows and hitches of being a marketer abroad

Wed, 24 Sep 2014 | By Jonathan Earl

Just how do you prepare for a marketing life in a new land?

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