Alex Tait is a veteran digital marketer, serving as digital acquisition chief at American Express, head of digital marketing at the Post Office and chair of the ISBA Digital, Direct and Data Action Group. Alex writes for Marketing Week about the skills necessary to succeed in digital marketing.

AlexTait600

Ask not what data can do for you but whether you should do it

Wed, 22 Jan 2014 | By Alex Tait

Google purchased Nest, the smart home devices company, last week for a staggering $2.3bn (£1.4bn)…

Mindi Chahal

Use research to identify mistakes

Wed, 23 Apr 2014 | By Mindi Chahal

Where brands go wrong could be the most useful insight for marketers.   

The Secret Marketer

Why are women from Venus and men from Mars?

Wed, 23 Apr 2014 | By Secret Marketer

This week, on my way home from overseas, I wondered what present I should buy my wife.

ritson-facepalm-304

More targets almost always delivers fewer sales

Wed, 23 Apr 2014 | By Mark Ritson

Every step in a truly successful marketing plan requires a marketer to choose not to do things.

Ruth Mortimer

“Ban the word mum from segmentation: there is no identikit person”

24 April 2014

If you’re a regular reader of Marketing Week, you’ll probably be able to spot that I am female.

Richard Madden

As Tesco shows, loyalty points no longer mean financial prizes

Wed, 23 Apr 2014 | By Richard Madden

To say Tesco is in a spot of bother at the moment is something of an understatement.

Michael

HMRC data sale is an accident waiting to happen

Tue, 22 Apr 2014 | By Michael Barnett

Social benefits of analysing citizens’ data can be achieved without releasing confidential records.

more opinion

Job of the Week

Top Jobs

social+media Facebook Twitter LinkedIn