Alex Tait is a veteran digital marketer, serving as digital acquisition chief at American Express, head of digital marketing at the Post Office and chair of the ISBA Digital, Direct and Data Action Group. Alex writes for Marketing Week about the skills necessary to succeed in digital marketing.

Alex Tait

Strengthen our digital industry - get involved in it

Wed, 10 Sep 2014 | By Alex Tait

Help your business by attending events and connecting with trade bodies.

Jonathan Bacon 654 400

Data could be Tesco’s salvation

Tue, 23 Sep 2014 | By Jonathan Bacon

Clubcard insights can guide the way for Dave Lewis.

Ritson 437 267

Tesco risks being famous for being broken

Tue, 23 Sep 2014 | By Mark Ritson

Missing money is the least of Tesco’s marketers’ woes.

Russell Parsons 654 400

Apple has highlighted the best and worst of DM

Mon, 22 Sep 2014 | By Russell Parsons

Apple’s talk of data transparency is admirable but the U2 giveaway stinks of the bad old days of DM.  

Lara O'Reilly 654 400

Google should be reacting to Apple’s smackdown on its privacy policies

Fri, 19 Sep 2014 | By Lara O'Reilly

The digital ad industry should be defending itself.

Ashley Friedlein 433 265

The new world of predictive marketing

Thu, 18 Sep 2014 | By Ashley Friedlein

B2B automated marketing techniques are set to take off in B2C.

Mindi Chalal 654 400

Moving away from testing to learning can help product development

Wed, 17 Sep 2014 | By Mindi Chahal

Brands should learn from consumers not test them. 

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