Alex Tait is a veteran digital marketer, serving as digital acquisition chief at American Express, head of digital marketing at the Post Office and chair of the ISBA Digital, Direct and Data Action Group. Alex writes for Marketing Week about the skills necessary to succeed in digital marketing.
Google purchased Nest, the smart home devices company, last week for a staggering $2.3bn (£1.4bn)…
Where brands go wrong could be the most useful insight for marketers.
This week, on my way home from overseas, I wondered what present I should buy my wife.
Every step in a truly successful marketing plan requires a marketer to choose not to do things.
If you’re a regular reader of Marketing Week, you’ll probably be able to spot that I am female.
To say Tesco is in a spot of bother at the moment is something of an understatement.
Social benefits of analysing citizens’ data can be achieved without releasing confidential records.