Alex Tait is a veteran digital marketer, serving as digital acquisition chief at American Express, head of digital marketing at the Post Office and chair of the ISBA Digital, Direct and Data Action Group. Alex writes for Marketing Week about the skills necessary to succeed in digital marketing.
It could be argued that advertisers should be optimising on performance and not viewability.
UK retailers should keep an eye on shoppers flocking to international retailers online.
Malaysia Airlines has suffered major catastrophes but the brand may not be a busted flush.
Brands will only get clarity over data ownership if they understand programmatic buying to begin with.
Why hasn’t more been made of sensory marketing? It’s nothing to sniff at…
The TPS works as well as it is allowed to, only the Government can stop nuisance callers.
To get ahead in the marketing world you need a basic knowledge of how the web works.