Alex Tait is a veteran digital marketer, serving as digital acquisition chief at American Express, head of digital marketing at the Post Office and chair of the ISBA Digital, Direct and Data Action Group. Alex writes for Marketing Week about the skills necessary to succeed in digital marketing.
Help your business by attending events and connecting with trade bodies.
Clubcard insights can guide the way for Dave Lewis.
Missing money is the least of Tesco’s marketers’ woes.
Apple’s talk of data transparency is admirable but the U2 giveaway stinks of the bad old days of DM.
The digital ad industry should be defending itself.
B2B automated marketing techniques are set to take off in B2C.
Brands should learn from consumers not test them.