Alex Tait is a veteran digital marketer, serving as digital acquisition chief at American Express, head of digital marketing at the Post Office and chair of the ISBA Digital, Direct and Data Action Group. Alex writes for Marketing Week about the skills necessary to succeed in digital marketing.
Google purchased Nest, the smart home devices company, last week for a staggering $2.3bn (£1.4bn)…
Both eBay and M&S have revamped their websites to focus on content but they need to make sure they aren’t ignoring conversion in the search for engagement.
Repeating analytics on mobile marketing is vital to effectiveness.
The new agency has virtually no experience of my sector but creatively it was streets ahead of the incumbents
A couple of months ago I mentioned that I was going out to pitch for a new agency to join my creative roster.
Moving to a successful brand that has already achieved a decade of consecutive growth is like seeking out a rod for your own back.
If brands are going to use shock tactics, they need to make sure their cause has public permission to push the boundaries.
Retailers experimenting with beacons is exciting but adds another layer of data that marketers must be very careful with.