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Why the BBC is our brand of the year
Congratulations to the BBC, which scooped this year’s top prize at the Marketing Week Engage Awards 2012. The corporation won…
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BBC named MW Brand of the Year
The BBC has been hailed as the Marketing Week Engage Awards 2012 Brand of the Year.
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Opinion
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Latest opinion
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Latest from Mark Ritson
Facebook’s $104bn bubble is set to burst
‘Facebook started trading 70 times its past year’s earnings; even WPP only trades at 12 times its earnings’
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Trends
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What we like
Waxing lyrical about the future of music discovery
Shazam has come a long way from its beginnings as a music discovery service. MaryLou Costa talks to Beatrice Farina, VP of marketing and communications, about the brand’s evolution, its move into TV and what developments the future may hold.
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Strategies & Tactics
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Shining on the small screen
With emails flooding peoples’ smartphone inboxes, brands need to think about the best way to cut through the distractions facing mobile users and grab their attention.
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Get Involved
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Engage Awards 2012: Rising Star shortlist showcase
Profiles of our talented Rising Star award shortlist.
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Marketing Jobs
Thursday, 24 May 2012
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In-depth Analysis
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Q&A: Ben Rhodes, Royal Mail
Ruth Mortimer talks to Royal Mail’s head of marketing and commercial strategy Ben Rhodes about his strategy for the deregulated delivery brand.
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Waxing lyrical about the future of music discovery
Shazam has come a long way from its beginnings as a music discovery service. MaryLou Costa talks to Beatrice Farina, VP of marketing and communications, about the brand’s evolution, its move into TV and what developments the future may hold.
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Q&A: Clive Roach, social media strategist for Philips Healthcare
Clive Roach, social media strategist for Philips Healthcare, explains how B2B brands can use social media.
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Q&A: Matt Elek, European publisher, Vice
Matt Elek says that in order not to alienate their core audience, Vice must continue to make authentic content while increasing in mainstream popularity.
Q&A: Osama Hirzalla, VP brand marketing & ecommerce Europe, Marriott Hotels
As the hotel group looks to convert its Marriott London Sevens rugby tournament sponsorship into bookings, European vice president of brand marketing and ecommerce Osama Hirzalla explains how the company is readying for the next generation of travellers.
Viewpoint: Patrick Barwise, London Business School
Patrick Barwise, emeritus professor of management and marketing at London Business School, talks about the financial side of long-term and short-term aims.
Q&A: Justine Noades, marketing director, Millie’s Cookies
Millie’s Cookies marketing director Justine Noades tells us the how the brand manages its short and long-term plans.
Q&A: P&G's Marc Pritchard on the Olympic Games
Marc Pritchard, global marketing and brand building officer at Procter & Gamble, talks about the brand’s strategy behind their Olympic sponsorship.
Weetabix: Teach a market to love your product
Weetabix chief executive Giles Turrell explains how the brand found the perfect strategy for the Kenyan market.
Q&A: Tesco's Sidonie Kingsmill
Brand development director at Tesco, Sidonie Kingsmill, on the decision to include the Tesco branding on products or not.
Q&A: AB InBev CMO Chris Burgrraeve on responsible drinking
How do you balance being the world’s biggest brewer with increasing calls for responsible drinking? AB InBev CMO Chris Burgrraeve tackles the question.
Q&A: Richard Nunn, Legal & General
Richard Nunn, brand director, Legal & General, talks about the perception of marketing in the financial services industry.
Q&A: Premier Inn’s Gerard Tempest
Premier Inn sales and marketing director Gerard Tempest explains the timing of a shift in marketing focus for the brand.
Q&A: Tom Ilube, MD of consumer markets at CallCredit
Tom Ilube, MD of consumer markets at CallCredit, claims new brand Noddle will help to break the barriers of inconvenience.
Q&A: O2 marketing and consumer director Sally Cowdry
O2 marketing and consumer director Sally Cowdry explains the thinking behind O2’s new business strategy: “Fresh thinking, new possibilities”.
Q&A: Spar UK MD Debbie Robinson
Spar MD Debbie Robinson explains the key trends and challenges for the symbol group in Olympic year.
Q&A: Travelodge CEO Guy Parsons
We catch up the CEO of budget hotel operator Travelodge as it opens its 500th hotel near the Olympic Stadium in Stratford.
Q&A: The Co-operative’s Gill Barr
Gill Barr, Group Marketing Director at The Co-operative Group, speaks to Marketing Week following the announcement that the brand will take a more “energetic” approach to marketing.
Q&A: Fujitsu product marketing director James Maynard
MWC: We catch up with Fujitsu’s James Maynard at Mobile World Congress ahead of the company’s launch of its tablets and smartphones outside of Asia.
How Greggs uses its Facebook community
Graeme Nash, head of customer and marketing at Greggs, tells us about how Greggs uses their Facebook community.
How SWISS is bouncing back
Holger Haetty, chief commercial officer at Swiss, talks us through the brand and its marketing structure.
Looking at social media differently
O2’s UK head of social media talks us through the brand’s strategy and why investment in the platform shouldn’t be overlooked.
Why UK brands must go to Brazil
Thomas Fabre, EMEA marketing director at Havaianas, explains his views on why companies should target 192 million new customers in our look at opportunities for British brands in the Latin American market.
Are you reaching the world’s elite customers?
Ben Elliot, founder of Quintessentially, sets out what the world’s richest consumers want from their brands as part of a focus on how mainstream brands can attract the super wealthy.
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