Kathy Parker is senior vice-president of marketing innovation at Diageo. She writes about innovation culture for Marketing Week - how should marketers innovate in products, capability or marketing channels? She has recently joined as a Marketing Week columnist, taking over from her colleague Syl Saller (now chief marketing officer at Diageo).
Millennials “expect brands to live in the same world they live in, speak the same language about the same…
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If you’re a regular reader of Marketing Week, you’ll probably be able to spot that I am female. You may not be aware that I am also a mother.
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