Kathy Parker is senior vice-president of marketing innovation at Diageo. She writes about innovation culture for Marketing Week - how should marketers innovate in products, capability or marketing channels? She has recently joined as a Marketing Week columnist, taking over from her colleague Syl Saller (now chief marketing officer at Diageo).
Communications should be the foundation of a relationship between consumers and brands.
Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?
While dozens scrutinise your scripts and memos before sign off, what about your visual image?
Image recognition and ’internet of things’ compound showrooming pains.
Tesco’s new CEO may find that without retail in his DNA he will struggle.
The latest information Commissioners Report sadly gives direct marketing a “D” for effort.
Users won’t buy into it yet.