Kathy Parker is senior vice-president of marketing innovation at Diageo. She writes about innovation culture for Marketing Week - how should marketers innovate in products, capability or marketing channels? She has recently joined as a Marketing Week columnist, taking over from her colleague Syl Saller (now chief marketing officer at Diageo).

Kathy Parker, Diageo

Diageo believes in the power of design

Wed, 6 Aug 2014 | By Kathy Parker

Great design can help create a rewarding experience with customers.

Lucy Tesseras 654 400

The latest celebrity scandal exposes mobile security

Tue, 2 Sep 2014 | By Lucy Tesseras

Apple is “actively investigating” hacking claims after naked pictures of stars get leaked.

Russell Parsons 654 400

Using electoral register lists might not be a danger to democracy but it is dumb

Mon, 1 Sep 2014 | By Russell Parsons

The LGA should add bad marketing to its list of objections. 

Lara O'Reilly 654 400

Twitter: keep your analytics for brands only

Fri, 29 Aug 2014 | By Lara O'Reilly

Opening up the analytics dashboard to everyone cheapens its value.

Sarah Vizard 654 400

Lidl’s £20m statement of intent

Thu, 28 Aug 2014 | By Sarah Vizard

The launch of its first brand campaign proves Lidl wants to be seen as a supermarket, not just a discounter.

Mindi Chahal

Social media based real-time analytics are a force for good

Wed, 27 Aug 2014 | By Mindi Chahal

Real-time insight is an important step in becoming more relevant to consumers.

Jonathan Bacon 654 400

Data teams must wise up to wearables

Tue, 26 Aug 2014 | By Jonathan Bacon

Brands should prepare for an explosion of ‘quantified self’ data.

Job of the Week

Top Jobs

social+media Facebook Twitter LinkedIn