Kathy Parker is senior vice-president of marketing innovation at Diageo. She writes about innovation culture for Marketing Week - how should marketers innovate in products, capability or marketing channels? She has recently joined as a Marketing Week columnist, taking over from her colleague Syl Saller (now chief marketing officer at Diageo).


To know a customer is not enough – show them you know and care

Wed, 30 Apr 2014 | By Kathy Parker

Communications should be the foundation of a relationship between consumers and brands.

Lara O'Reilly 654 400

Twitter is right to attempt to monetise its logged-out audience

Fri, 1 Aug 2014 | By Lara O'Reilly

But it can’t just be a long-term ambition, it needs to act soon.

Sarah Vizard 654 400

The Co-op is creating a weight of expectation by constantly asking consumers for their opinions

Thu, 31 Jul 2014 | By Sarah Vizard

The group is under pressure to deliver real change.

Mindi Chahal

Keeping up with online shopper insight is key

Wed, 30 Jul 2014 | By Mindi Chahal

UK retailers should keep an eye on shoppers flocking to international retailers online.

Mark Ritson

Malaysia Airlines – fix don't nix the brand

Wed, 30 Jul 2014 | By Mark Ritson

Malaysia Airlines has suffered major catastrophes but the brand may not be a busted flush.

Michael Barnett 654 400

Trading desk tug of war shows need for programmatic expertise

Tue, 29 Jul 2014 | By Michael Barnett

Brands will only get clarity over data ownership if they understand programmatic buying to begin with.

The Secret Marketer 401 245

Marketers need to flood the senses

Tue, 29 Jul 2014 | By Secret Marketer

Why hasn’t more been made of sensory marketing? It’s nothing to sniff at…

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