Kathy Parker is senior vice-president of marketing innovation at Diageo. She writes about innovation culture for Marketing Week - how should marketers innovate in products, capability or marketing channels? She has recently joined as a Marketing Week columnist, taking over from her colleague Syl Saller (now chief marketing officer at Diageo).
Millennials “expect brands to live in the same world they live in, speak the same language about the same…
Technology is disrupting many industries and can help brands gain insight.
Rumours that digital is distinctly dead are greatly exaggerated.
Just as people have got used to the last reorganisation, along comes another.
Kingsmill is attempting to do something that marketing usually finds impossible: educating consumers that what they currently think is not the case.
Eighty per cent of what you do in business should be an easy sell to the customer, a former boss of mine once told me. Just 20 per cent should be a harder sell. It’s an interesting way to look at marketing.
Euan Sutherland called for business reform in his resignation letter. That should start with its brand message.