Profile: Jeremy Gilley

The man marketing world peace

Kathy Parker is senior vice-president of marketing innovation at Diageo. She writes about innovation culture for Marketing Week - how should marketers innovate in products, capability or marketing channels? She has recently joined as a Marketing Week columnist, taking over from her colleague Syl Saller (now chief marketing officer at Diageo).

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Stop thinking like a marketer and let the value exchange guide you

Wed, 5 Feb 2014 | By Kathy Parker

Millennials “expect brands to live in the same world they live in, speak the same language about the same…

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More targets almost always delivers fewer sales

Wed, 23 Apr 2014 | By Mark Ritson

Every step in a truly successful marketing plan requires a marketer to explicitly choose not to do things.

Ruth Mortimer

“Ban the word mum from segmentation: there is no identikit person”

24 April 2014

If you’re a regular reader of Marketing Week, you’ll probably be able to spot that I am female. You may not be aware that I am also a mother.

Michael

HMRC data sale is an accident waiting to happen

Tue, 22 Apr 2014 | By Michael Barnett

Social benefits of analysing citizens’ data can be achieved without releasing confidential records.

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Retailers are gearing up for Easter, but few are running marketing campaigns that stand out

Thu, 17 Apr 2014 | By Sarah Vizard

Easter is a holiday that could be so much more than cute chicks and eggs.

Mindi Chahal

Brands need to research strengths to compete

Wed, 16 Apr 2014 | By Mindi Chahal

Insight could help brands play on the strengths of their business. 

The Secret Marketer

Customer inertia – the force that marketers fear most

Wed, 16 Apr 2014 | By Secret Marketer

The biggest challenge for new entrants is getting customers to leave their trusted brand.

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