Marc Mathieu is senior vice-president of marketing at Unilever. He is in charge of the company's Crafting Brands for Life, looking specifically at entwining business growth with sustainability. He was previously senior vice president of global brand marketing at Coca-Cola. Marc tackles issues about the profession of marketing and sustainable business for Marketing Week.

marc mathieu

Don’t fear the mavericks: go with them on a journey to the future

Wed, 4 Jun 2014 | By Marc Mathieu

Our current model is under disruptive change from the new kids on the block.

Sarah Vizard 654 400

The Co-op is creating a weight of expectation by constantly asking consumers for their opinions

Thu, 31 Jul 2014 | By Sarah Vizard

The group is under pressure to deliver real change.

Mindi Chahal

Keeping up with online shopper insight is key

Wed, 30 Jul 2014 | By Mindi Chahal

UK retailers should keep an eye on shoppers flocking to international retailers online.

Mark Ritson

Malaysia Airlines – fix don't nix the brand

Wed, 30 Jul 2014 | By Mark Ritson

Malaysia Airlines has suffered major catastrophes but the brand may not be a busted flush.

Michael Barnett 654 400

Trading desk tug of war shows need for programmatic expertise

Tue, 29 Jul 2014 | By Michael Barnett

Brands will only get clarity over data ownership if they understand programmatic buying to begin with.

The Secret Marketer 401 245

Marketers need to flood the senses

Tue, 29 Jul 2014 | By Secret Marketer

Why hasn’t more been made of sensory marketing? It’s nothing to sniff at…

Russell Parsons 654 400

Electioneering must not delay action on nuisance calls

Mon, 28 Jul 2014 | By Russell Parsons

The TPS works as well as it is allowed to, only the Government can stop nuisance callers. 

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