Marc Mathieu is senior vice-president of marketing at Unilever. He is in charge of the company's Crafting Brands for Life, looking specifically at entwining business growth with sustainability. He was previously senior vice president of global brand marketing at Coca-Cola. Marc tackles issues about the profession of marketing and sustainable business for Marketing Week.
As marketers, we spend a lot of time trying to understand our customers. We look for the right…
Midata remains a great idea but the Government needs to come up with better ideas if its original intentions are to be met.
Adidas must avoid getting swept up in the real-time marketing hype and focus on driving its bottom line.
Both eBay and M&S have revamped their websites to focus on content but they need to make sure they aren’t ignoring conversion in the search for engagement.
Repeating analytics on mobile marketing is vital to effectiveness.
A couple of months ago I mentioned that I was going out to pitch for a new agency to join my creative roster.
Moving to a successful brand that has already achieved a decade of consecutive growth is like seeking out a rod for your own back.