Marc Mathieu is senior vice-president of marketing at Unilever. He is in charge of the company's Crafting Brands for Life, looking specifically at entwining business growth with sustainability. He was previously senior vice president of global brand marketing at Coca-Cola. Marc tackles issues about the profession of marketing and sustainable business for Marketing Week.

marc mathieu

Don’t fear the mavericks: go with them on a journey to the future

Wed, 4 Jun 2014 | By Marc Mathieu

Our current model is under disruptive change from the new kids on the block.

Mindi Chahal

Client-agency relationships need a little insight

Wed, 23 Jul 2014 | By Mindi Chahal

Agencies can reap the benefits of research and insight to ward off marketer concerns.

Ruth Mortimer 654 400

Three lessons from Aldi's founder for today's brands

Wed, 23 Jul 2014 | By Ruth Mortimer

Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?

The Secret Marketer 401 245

Are you on brand when appearing on camera?

Wed, 23 Jul 2014 | By Secret Marketer

While dozens scrutinise your scripts and memos before sign off, what about your visual image?

Michael Barnett 654 400

Retail suffers new tech threats as Amazon turns 20

Tue, 22 Jul 2014 | By Michael Barnett

Image recognition and ’internet of things’ compound showrooming pains.

Ritson 437 267

Is Dave Lewis really the right choice for Tesco?

Tue, 22 Jul 2014 | By Mark Ritson

Tesco’s new CEO may find that without retail in his DNA he will struggle.

Branwell Johnson

DM – transparency and targeting to be the watchword

Mon, 21 Jul 2014 | By Branwell Johnson

The latest information Commissioners Report sadly gives direct marketing a “D” for effort.

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