Marc Mathieu is senior vice-president of marketing at Unilever. He is in charge of the company's Crafting Brands for Life, looking specifically at entwining business growth with sustainability. He was previously senior vice president of global brand marketing at Coca-Cola. Marc tackles issues about the profession of marketing and sustainable business for Marketing Week.
Our current model is under disruptive change from the new kids on the block.
Using a well-worn line will not provide stand out.
A plucky young graduate has made headlines begging for a career in marketing. Let’s help.
Brands need to think about how they are gathering insight across devices.
The contests between the red-branded house and a blue house of brands has kicked off.
The IAB’s plans to release video viewability standards in Q4 will encourage advertisers to maximise the visibility of their ads. Viewability figures should offer a powerful data pool for brands, enabling them to employ real data insights to inform their strategy.