Marc Mathieu is senior vice-president of marketing at Unilever. He is in charge of the company's Crafting Brands for Life, looking specifically at entwining business growth with sustainability. He was previously senior vice president of global brand marketing at Coca-Cola. Marc tackles issues about the profession of marketing and sustainable business for Marketing Week.
The usual round of cute chicks, chocolate eggs and DIY ads abound, but Easter is a holiday that could be so much more.
Insight could help brands play on the strengths of their business.
The biggest challenge for new entrants is getting customers to leave their trusted brand and try a new one.
Too many endorsements spread across products where Beckham lacks expertise will gradually dilute and undermine his long term branding potential.
If you were to list the most difficult jobs in the world, establishing world peace would probably sit at number one.