Marc Mathieu is senior vice-president of marketing at Unilever. He is in charge of the company's Crafting Brands for Life, looking specifically at entwining business growth with sustainability. He was previously senior vice president of global brand marketing at Coca-Cola. Marc tackles issues about the profession of marketing and sustainable business for Marketing Week.

marc mathieu

Don’t fear the mavericks: go with them on a journey to the future

Wed, 4 Jun 2014 | By Marc Mathieu

Our current model is under disruptive change from the new kids on the block.

Russell Parsons 654 400

Direct mail has found its place as volumes decline

Mon, 15 Sep 2014 | By Russell Parsons

Next’s decision to up mail spend reflects the channel’s maturity.  

Lara O'Reilly 654 400

Facebook’s ad feedback update could be a force for good for all digital ads

Fri, 12 Sep 2014 | By Lara O'Reilly

All online ads should have a weighted user feedback option.

Sarah Vizard 654 400

Morrisons should be looking to Waitrose, not Tesco, for lessons in loyalty

Thu, 11 Sep 2014 | By Sarah Vizard

Free tea and instant discounts are more appealing.

Alex Tait

Strengthen our digital industry - get involved in it

Wed, 10 Sep 2014 | By Alex Tait

Help your business by attending events and connecting with trade bodies.

Mindi Chalal 654 400

Lack of insight is a barrier to innovation

Wed, 10 Sep 2014 | By Mindi Chahal

Uncovering demand-driven insights is a key principle of innovation.

The Secret Marketer 401 245

Going digital could be the death of customers

Wed, 10 Sep 2014 | By Secret Marketer

Make sure you stay customer friendly with digital practices.

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