Marc Mathieu is senior vice-president of marketing at Unilever. He is in charge of the company's Crafting Brands for Life, looking specifically at entwining business growth with sustainability. He was previously senior vice president of global brand marketing at Coca-Cola. Marc tackles issues about the profession of marketing and sustainable business for Marketing Week.
Our current model is under disruptive change from the new kids on the block.
Next’s decision to up mail spend reflects the channel’s maturity.
All online ads should have a weighted user feedback option.
Free tea and instant discounts are more appealing.
Help your business by attending events and connecting with trade bodies.
Uncovering demand-driven insights is a key principle of innovation.
Make sure you stay customer friendly with digital practices.