Marc Mathieu is senior vice-president of marketing at Unilever. He is in charge of the company's Crafting Brands for Life, looking specifically at entwining business growth with sustainability. He was previously senior vice president of global brand marketing at Coca-Cola. Marc tackles issues about the profession of marketing and sustainable business for Marketing Week.
Our current model is under disruptive change from the new kids on the block.
The group is under pressure to deliver real change.
UK retailers should keep an eye on shoppers flocking to international retailers online.
Malaysia Airlines has suffered major catastrophes but the brand may not be a busted flush.
Brands will only get clarity over data ownership if they understand programmatic buying to begin with.
Why hasn’t more been made of sensory marketing? It’s nothing to sniff at…
The TPS works as well as it is allowed to, only the Government can stop nuisance callers.