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PlayStation 4 banks on pricing and core gamers to ward off Xbox One
The console battle is back on.
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Opinion
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Latest opinion
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Latest from Mark Ritson
Coke sparkles with the power of innovation
It has been a tradition within marketing to regard the creative teams at major ad agencies as the zenith of innovation.
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Trends
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What we like
Mud, guitars and family estate cars
Weekend festivals are no longer the preserve of the young, in fact brands are reaching people in their 30s and families with cash to spend.
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In Depth Digital
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Latest Digital News
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Featured
PlayStation 4 banks on pricing and core gamers to ward off Xbox One
The console battle is back on.
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Strategies & Tactics
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Featured
A digital future
CMOs are falling behind in making their businesses digitally oriented, according to new research, amid a growing need to keep on top of all the online points of contact consumers have with brands.
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The Marketing Week
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
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Jobs
Wednesday, 19 June 2013
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Marketer Opinion
Q&A: Sabine Heller, CEO of ASmallWorld
CEO of ASmallWorld, the exclusive invitation only online club loved by celebrities, talks about how her career trajectory is helping her to rebrand the network.
Q&A: Joe Gebbia, co-founder and chief product officer, Airbnb
Joe Gebbia, co-founder and chief product officer at room rental portal Airbnb on future plans and advice for would-be start-ups.
Q&A: Frank Boulben, chief marketing officer, BlackBerry
Frank Boulben responds to criticism about BlackBerry and what he thinks are the brand’s strengths.
Q&A: Michael Magee, Vice-president of marketing, Mars Chocolate UK
Mars Chocolate UK’s vice-president of marketing, Michael Magee, talks us through the thinking behind bringing back an old Galaxy slogan.
The world's his oyster
Virgin Holidays marketing director Andrew Shelton talks about the brand’s new campaign, working in an industry with slim margins and growing the business.
Q&A: Amanda Davies, HR director, Mars Chocolate UK
Mars Chocolate UK’s HR director Amanda Davies tells Marketing Week what it takes to succeed in the brand’s graduate recruitment process.
Q&A: Justin Cooke, chief marketing officer, Topshop
Topshop’s CMO Justin Cooke explains why his brand took advantage of the Harlem Shake meme and how important online video is to the brand’s marketing.
Q&A: E.ON's sales and marketing director
Business plots digital marketing blitz in an attempt to boost customer loyalty and appear less remote.
Q&A: Travelodge sales and marketing director Catriona Kempston
Travelodge marketing chief explains how the hotel chain has reviewed all touchpoints in the past 12 months.
Q&A: Tamsyn Clark, director of marketing, Cystic Fibrosis Trust
The Cystic Fibrosis Trust today (26 March 2013) launches its new logo, strategy and website. Tamsyn Clark speaks to Lucy Handley about the charity’s first rebrand in 20 years.
Q&A: Jocelyn Cripps, Financial Times
Jocelyn Cripps, the FT’s executive vice-president of global B2C marketing, on social media, the recession and the title’s future.
Q&A: Dan Crossley, Food Ethics Council
The Food Ethics Council’s executive director Dan Crossley talks about the importance of understanding your product as much as you can.
Q&A: AB InBev's Paul Chibe on Justin Timberlake tie-up
AB InBev’s Vice-president of US Marketing Paul Chilbe explains why they appointed a celebrity creative director for their Bud Light Platinum brand.
Q&A: Blackberry's CMO on Alicia Keys' role as the brand's global creative director
Frank Boulben, BlackBerry’s CMO, explains the difference between sponsored endorements and ‘in-house’ roles.
Q&A: Phil McKee, research and insight executive, Football League
The Football League’s research and insight executive Phil McKee explains its online research initiative the Changing Room.
Q&A: Pernod Ricard's Martin Riley on data collection and social media
Pernod Ricard’s Group CMO, Martin Riley, talks to Marketing Week about the challenges of data collection in the drinks industry and measuring performance.
RSS feed for More Marketer Opinion
More Marketer Opinion
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Q&A: Gary Pearson, national sales manager, Audi UK
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Racing towards a winning formula
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Generator jump starts new view of hostels
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Viewpoint: 'The holy grail is to get a John Lewis TV ad'
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MasterCard's Marion King gives her view on the future of cash
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Q&A: Stewart Pedler, Thomson Reuters
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Q&A: Abigail Comber, British Airways head of brands and marketing
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Q&A: Just Eat's head of brand marketing explains how politics inspires the brand's image
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Escape Artist
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Q&A: Boots head of loyalty Ruth Spencer
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Q&A: Special K's brand manager Sophie Colling
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Fly in the face of risk: Q&A with Seth Godin
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Q&A: Michelle Peluso, consumer CMO, Citigroup
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Q&A: Chinese car brand Great Wall's marketing manager on launching in the UK
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Cleaning up all over the world
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Q&A: Dusit International on adapting to different cities
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Q&A: Asda CMO on Christmas and loyalty
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Q&A: Catherine Salloux, Ask Italian marketing director
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Q&A: Freshfields chief marketing and business development officer Libby Chambers
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TUI Travel sees technology unlocking growth
Job of the Week
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CRM Manager
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Senior Brand Manager - Corporate Affairs
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Marketing Executive
VINCI Park -
Marketing Manager
FitPro -
Business Development Manager – Real Estate
Berwin Leighton Paisner
