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Get involved in the talent conversation
‘When someone leaves you are not just losing a good person; you are losing a talent conversation - someone who talks to…
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Marketers need more data from Facebook
Facebook has convinced investors of its potential but it still has work to do to convince some marketers of its long-term worth.
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Opinion
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Latest opinion
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Latest from Mark Ritson
The three stooges of marketing theory
‘Simply recording the fact that 23% of the sample thought your brand was a squid is not the point…’
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Trends
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What we like
Sponsors eye 2012 legacies
Cisco, Coca-Cola and EDF Energy claim London 2012 sponsorship can deliver long-term social value.
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Strategies & Tactics
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Shining on the small screen
With emails flooding peoples’ smartphone inboxes, brands need to think about the best way to cut through the distractions facing mobile users and grab their attention.
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Get Involved
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Engage Awards 2012: Rising Star shortlist showcase
Profiles of our talented Rising Star award shortlist.
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Marketing Jobs
Tuesday, 22 May 2012
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Marketer Opinion
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Q&A: Cystic Fibrosis Trust Video
Tamsyn Clark, marketing director of the Cystic Fibrosis Trust, and newly promoted head of brand, Alex Scott-Baker, tell Jo Roberts why the charity is investing in a new strategy.
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Q&A: Matt Elek, European publisher, Vice
Matt Elek says that in order not to alienate their core audience, Vice must continue to make authentic content while increasing in mainstream popularity.
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Q&A: Osama Hirzalla, VP brand marketing & ecommerce Europe, Marriott Hotels
As the hotel group looks to convert its Marriott London Sevens rugby tournament sponsorship into bookings, European vice president of brand marketing and ecommerce Osama Hirzalla explains how the company is readying for the next generation of travellers.
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Q&A: Bobi Carley, Disneymedia+ commercial director on brand partnerships
As Disney’s Marvel Avengers Assemble movie smashes box office records, Bobi Carley, commercial director at Disneymedia+ talks to Marketing Week about progress the brand partnership division has made in its first year.
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Q&A: James Le Brocq, O2 Money
James Le Brocq, managing director of O2 Money talks to Marketing Week at the launch of O2 Wallet about the challenge of getting consumers to use contactless payment technology.
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Q&A: SCA president of global hygiene Christoph Michalski
Christoph Michalski talks about marketing its products - including Bodyform, Plenty and Cushelle in the UK - in 100 markets around the world, as well as SCA as a corporate brand.
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Q&A: P&G's Marc Pritchard on the Olympic Games
Marc Pritchard, global marketing and brand building officer at Procter & Gamble, talks about the brand’s strategy behind their Olympic sponsorship.
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Q&A: Tesco's Sidonie Kingsmill
Brand development director at Tesco, Sidonie Kingsmill, on the decision to include the Tesco branding on products or not.
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Q&A: AB InBev CMO Chris Burgrraeve on responsible drinking
How do you balance being the world’s biggest brewer with increasing calls for responsible drinking? AB InBev CMO Chris Burgrraeve tackles the question.
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Q&A: Richard Nunn, Legal & General
Richard Nunn, brand director, Legal & General, talks about the perception of marketing in the financial services industry.
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Q&A: Premier Inn’s Gerard Tempest
Premier Inn sales and marketing director Gerard Tempest explains the timing of a shift in marketing focus for the brand.
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Q&A: O2 marketing and consumer director Sally Cowdry
O2 marketing and consumer director Sally Cowdry explains the thinking behind O2’s new business strategy: “Fresh thinking, new possibilities”.
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Q&A: Spar UK MD Debbie Robinson
Spar MD Debbie Robinson explains the key trends and challenges for the symbol group in Olympic year.
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Q&A: The Co-operative’s Gill Barr
Gill Barr, Group Marketing Director at The Co-operative Group, speaks to Marketing Week following the announcement that the brand will take a more “energetic” approach to marketing.
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How Greggs uses its Facebook community
Graeme Nash, head of customer and marketing at Greggs, tells us about how Greggs uses their Facebook community.
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How SWISS is bouncing back
Holger Haetty, chief commercial officer at Swiss, talks us through the brand and its marketing structure.
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More Marketer Opinion
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Q&A: Vicki Reed, Edun
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Costa sets out a new marketing strategy
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Q&A: Starbucks vice president of marketing
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How Starwood is using its big brand to aim for boutique customers
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Welcome to the pleasure zone: Q&A with Ann Summers marketing director
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Q&A: Simon Prockter, founder of Housebites
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Q&A: Pete Markey, chief marketing officer, RSA Group
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Q&A: Steve Overman, VP for marketing creation, Nokia
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Q&A with Kevin Hydes, head of UK marketing at Costa
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Q&A: Karl Gregory, MD, match.com
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Q&A with Everything Everywhere’s Spencer McHugh Video
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Kripsy Kreme hopes to make ‘friends’ with customers
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Q&A: Marc Mathieu, Senior vice-president of marketing, Unilever
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Q&A: M&S head of UK franchise, Paul Horwell
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Q&A: Lego
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Q&A: Steve Jones, head of personnel, Ginsters
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Q&A with MTV director of television UK and Ireland
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Q&A: Kevin Bachus, chief product officer Bebo and co-founder of Xbox
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Q&A with Mita Padhi, international marketing director at Costa
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Q&A: Forever 21 head of marketing Linda Chang and executive vice-president Larry Meyer
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Marketing Manager
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Group Brand Manager: Lucozade Sport
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ONLINE COMMUNICATIONS MANAGER
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Head of Sales
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