Sarah Vizard 654 400

The supermarkets should take a leaf out of P&G’s marketing book

Thu, 7 Aug 2014 | By Sarah Vizard

P&G isn’t afraid to take drastic decisions and the supermarkets shouldn’t be either.

Mindi Chahal

Neuroscience is expensive but the results are invaluable

Wed, 6 Aug 2014 | By Mindi Chahal

The cost of neuroscience is high but the level of insight is too. 

Kathy Parker, Diageo

Diageo believes in the power of design

Wed, 6 Aug 2014 | By Kathy Parker

Great design can help create a rewarding experience with customers.

Michael Barnett 654 400

Stock data is retail’s unexplored treasure trove

Tue, 5 Aug 2014 | By Michael Barnett

Report shows UK retailers are digital laggards but even the US isn’t linking up inventory data.

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