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An open letter to intrepid young marketer Alfred Ajani...

Thu, 21 Aug 2014 | By Ruth Mortimer

A plucky young graduate has made headlines begging for a career in marketing. Let’s help.

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Cross device strategies need smarter tracking

Wed, 20 Aug 2014 | By Mindi Chahal

Brands need to think about how they are gathering insight across devices.

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The psychological strategies behind successful blogs

Wed, 20 Aug 2014 | By Nathalie Nahaï

Content marketers should make sure they build “trust” cues into blogs.

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Marketers risk muddied data if consumers ‘go dark’

Tue, 19 Aug 2014 | By Lucy Tesseras

Consumers are increasingly blocking mobile tracking, potentially leading to skewed data.

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