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Transparency is vital in research

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Brands need to be honest about exploratory research to build trust. 

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Is Hadoop dead and should you care?

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Google is heralding a new era of real-time big data analysis but is it just a sly sales pitch?

Russell Parsons

Why are all DM campaigns not customer-led?

Mon, 30 Jun 2014 | By Russell Parsons

Marketing Week Engage awards’ DM winner is worthy, but its approach should be DM 101. 

Sebastian Joseph

Marketers need to stop blaming providers and finally get their heads around programmatic

Fri, 27 Jun 2014 | By Sebastian Joseph

The whole point of programmatic is about driving efficiencies.

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