Mindi Chahal

Marketers should follow insight not hype

Wed, 26 Mar 2014 | By Mindi Chahal

Customer insight is vital, as believing hype and making assumptions could lead to wasted budget.

Richard Madden

Show your agency tough love – it will thank you for it

Wed, 26 Mar 2014 | By Richard Madden

When I started writing these columns, I promised myself I wouldn’t stray into the world of agencies too much.

Michael

Digital marketers should focus on intent over behaviour

Tue, 25 Mar 2014 | By Michael Barnett

Retargeted ads too often mistake looking at something for an intention to buy it.

Russell Parsons

Industry action on spam texts needs to be underpinned by statutory teeth

Mon, 24 Mar 2014 | By Russell Parsons

Nuisance calls and spam texts are annoying and pointless but the companies behind them are nothing if not resourceful. Statutory action is required. 

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