Profile: Jeremy Gilley

The man marketing world peace


Digital marketers should focus on intent over behaviour

Tue, 25 Mar 2014 | By Michael Barnett

Retargeted ads too often mistake looking at something for an intention to buy it.

Russell Parsons

Industry action on spam texts needs to be underpinned by statutory teeth

Mon, 24 Mar 2014 | By Russell Parsons

Nuisance calls and spam texts are annoying and pointless but the companies behind them are nothing if not resourceful. Statutory action is required. 

Lara O'Reilly

Your Facebook page's organic reach has been desecrated - so stop chasing Likes

Fri, 21 Mar 2014 | By Lara O'Reilly

orry marketers, if you want success on Facebook, you will have to spend.


Asos’s loyalty scheme disappoints by not offering something new

Thu, 20 Mar 2014 | By Sarah Vizard

Asos had a chance to do something really innovative in loyalty but instead has stuck to a safe idea. 

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