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Why the BBC is our brand of the year
Congratulations to the BBC, which scooped this year’s top prize at the Marketing Week Engage Awards 2012. The corporation won…
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BBC named MW Brand of the Year
The BBC has been hailed as the Marketing Week Engage Awards 2012 Brand of the Year.
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Opinion
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Latest opinion
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Latest from Mark Ritson
Facebook’s $104bn bubble is set to burst
‘Facebook started trading 70 times its past year’s earnings; even WPP only trades at 12 times its earnings’
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Trends
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What we like
Waxing lyrical about the future of music discovery
Shazam has come a long way from its beginnings as a music discovery service. MaryLou Costa talks to Beatrice Farina, VP of marketing and communications, about the brand’s evolution, its move into TV and what developments the future may hold.
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Strategies & Tactics
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Shining on the small screen
With emails flooding peoples’ smartphone inboxes, brands need to think about the best way to cut through the distractions facing mobile users and grab their attention.
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Engage Awards 2012: Rising Star shortlist showcase
Profiles of our talented Rising Star award shortlist.
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Marketing Jobs
Thursday, 24 May 2012
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More Opinion
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Asos must not forget home as it grows overseas
Asos, is to introduce a number of small marketing teams around the world to create more localised marketing in the next…
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It pays to know your target audience
Knowing who your customers actually are has never been more important. Research shown to Marketing Week reveals…
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Email deserves better than the 'old reliable' treatment
The rush to keep ahead of trends means digital marketers are missing out on making the most of an already successful channel
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Data Protection Act penalties aren’t fit for purpose
Did you know snails can have as many as 50,000 teeth? Lions have a mere 30. Yet the prospect of…
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All customer interaction should be treated as DM
How many times have you received a letter or called a contact centre and had an experience that fell short of the way a brand…
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Facebook can’t just sit on its data goldmine
Facebook now has a higher valuation than McDonald’s and Disney following its IPO. Staggering at first thought but not so…
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Data technology means marketing is at a tipping point
Social media will soon be able to link with CRM systems - meaning more personal communication with people.
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Retailers need to convert latent loyalty
Loyalty and loyalty schemes - a perennial topic but one that has importance in an economic climate where high…
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Brand heads must not ignore mid-market consumers
The ‘prize’ audience for brands has been thought of as the ABC1 demographic, the people with…
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RSPCA Mobile needs to know its customers
RSPCA Mobile could be a one-off anomaly, or the start of a new trend in charities providing consumer services as a way of…
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I don't get Jamie Oliver's connection with Samsung
Jamie Oliver has launched Samsung’s Olympic running app, but I’m not sure about his involvement with the brand.
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DM can take BrewDog to next stage
The most creative minds in marketing could not have developed activity so potentially effective as that feisty independent drink…
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Time is right for publishers to tackle digital piracy
The PPA’s rallying cry for the UK consumer magazine industry to band together to tackle digital piracy at…
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Speed is of the essence for Clinton’s
Clinton Cards’ slide into administration ignited amusing Twitter jokes about “sorry you’ve gone into administration” cards…
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Brands must make consumers feel safe on the web
Marketers who want to sell their products via the internet on smart phones should be focusing on…
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Consumers need trust in data protection
The marketing industry has already failed to ward the EU’s ePrivacy Directive, but it seems determined not to be pinned down further by EU officials.
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Galaxy S III is Samsung’s iPhone moment
Samsung’s latest smartphone, the third iteration in its Galaxy series, looks set to be the Korean company’s iPhone moment.
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Mobile is more geared towards personal than purchase
M-commerce may be well on the way to becoming mainstream, as Marketing Week’s trends analysis…
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Being helpful to mums will pay off
Retailers and brands must think carefully about how to be helpful to mothers, according to research seen by Marketing Week.
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Taxi brand's message takes a wrong turn
‘Addison Lee chairman John Griffin urged his drivers to use bus lanes… then lashed out at cyclists in the company’s magazine’
Direct Mail helps win elections
Ever since Barack Obama was savvy enough to employ the then nascent Facebook in his victorious 2008 presidential race…
Why aren’t brands making cookies fun?
Most of the terms used to describe how brands feel about tackling the new EU Cookie Directive are pejorative. “Confusion”…
M&S must galvanise fashion industry
Marks & Spencer has boldly stated that it wants to “revolutionise clothes shopping” with the launch of its ‘Shwopping” initiative…
TV brands must communicate how smart they are
You might think that people would understand the idea that many new TV sets on the market can also be…
Are retailers too complacent about the cookie directive?
In just over a month, websites will be forced to ask permission before placing cookies that…
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