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Sticking with the stereotype is one of the surest guarantees of failure
Marketers have a duty to challenge conventional wisdom and overturn accepted practices.
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PlayStation 4 banks on pricing and core gamers to ward off Xbox One
The console battle is back on.
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Latest from Mark Ritson
Coke sparkles with the power of innovation
In a world of crap, tired and overly superficial attempts at innovation, Coke is continually hitting the bullseye.
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The brand impressions that really count
Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research
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In Depth Digital
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Latest Digital News
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PlayStation 4 banks on pricing and core gamers to ward off Xbox One
The console battle is back on.
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Strategies & Tactics
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A digital future
CMOs are falling behind in making their businesses digitally oriented, according to new research, amid a growing need to keep on top of all the online points of contact consumers have with brands.
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The Marketing Week
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
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Jobs
Thursday, 20 June 2013
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Can new think tank demonstrate the value of research?
Is The Market Research Society’s new think tank enough to convince brands of the importance of market research?
ICO fighting a losing battle over spam calls and texts
Fines from the Information Commissioner’s Office for two firms and calls for action by Which? do little to address the causes.
Influence: Difficult to obtain, easy to lose
Influence has been a prominent feature on Marketingweek.co.uk this past week. Growing influence to ensure your voice as a marketer is heard in your business to be precise.
Is your brand 'safe' enough for Snapchat?
In fact, what brands do have a place in a ‘sexting app?’
Will consumerism as we know it become obsolete?
Retail, and consumerism itself, is built on the premise that companies make products and consumers buy them. It won’t be like this forever. Alternative models of consumerism will have to evolve.
Little Chef suitors should do their research
Market research suggests the restaurant brand isn’t necessarily doomed.
Variety is the spice of a good CRM system
If only I had a pound for every time I’ve heard it: the aim of every successful marketer should be to deliver the right offer to…
NSA Prism claims could set online commerce back years
Consumers and businesses will need convincing all over again of the security of online communications.
Charities cutting costs at the expense of quality marketing are doomed to fail
Third sector brands are facing a huge economic challenge but cutting corners on marketing and analytics is counter-productive.
The time is ripe to consider trigger happy online TV
Branded prank videos are becoming the new LOLcats of the internet but brands must not forget they are there to communicate a message not just entertain.
Using research and intuition is a balancing act for brands
Knowing when research is needed and when it’s appropriate to go with a gut feeling is vital for brands.
The ivory tower of marketing will fall in a connected world
Are you a Pygmalion or a Mercator? Are you focused on finding the perfect sales motivation tool or are you…
YouTube refresh should remind brands people are watching their ads on the go
If brands are now publishers, then they must think of their viewers’ habits, as well as customers’ purchase patterns.
Primark trialling ecommerce is big news, but is it good business?
Primark selling online for the first time ever through a partnership with Asos is big news. The value retailer has so far been the anomaly to the rule that successful retail means multichannel.
Payment apps are a chance to reach out to shoppers
Payments on mobiles should be a route to gaining loyalty, if consumers can get used to the idea.
If Mondelez is putting mobile first then why aren't other FMCG brands?
FMCG companies should be looking to replicate Mondelez’s deal with Google if they are to forge direct-to-consumer connections with smartphone users. –––––––– –FMCG companies should be looking to replicate Mondelez’s deal with Google if they are to forge direct-to-consumer connections with smartphone users. – --
Shops may be closing but it should motivate not put off retail marketers
Retailers need to do what is alien to them to arrest the high street’s decline – work with rivals.
Truly digital marketers will be defined by their ability to firefight, not coming up with soundbites
Online brand safety is now a concern of the boardroom.
Brands should take advantage of shoppers' increasing online spend
New research reveals that more than 10 per cent of UK consumers buy something online at least once a day…
You need to be agile – Oreo-style
One of the characteristics of the modern marketer outlined in our recent Modern Marketing Manifesto is agility. The ability to be…
The technocrat response to #FBrape won't wash
Ads are appearing next to Facebook pages promoting violence, and blaming it on targeting isn’t good enough.
Sainsbury's deserves brand of the year but must keep its foot on the gas
Sainsbury’s was named Marketing Week’s Brand of the Year 2013 at our Engage Awards earlier this week, but what is it that sets the supermarket apart from its rivals?
Facebook's domestic violence row highlights many problems
How lack of standards means marketers can inadvertantly be funding voices they’d rather not.
Brands could gain insight from experiential marketing
New research reveals the power of connecting social media with experiential marketing.
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