Richard Madden is chief strategy officer at Kitcatt Nohr Digitas. Once dubbed "the industry's biggest brain", he writes for Marketing Week about the customer and to reach them. He focuses particularly on issues such as insight, loyalty and direct marketing.

Richard Madden

The market research dilemma – how trustworthy are customer answers?

Wed, 25 Jun 2014 | By Richard Madden

Marketers should not ignore the “better self” factor.

Russell Parsons 654 400

Using electoral register lists might not be a danger to democracy but it is dumb

Mon, 1 Sep 2014 | By Russell Parsons

The LGA should add bad marketing to its list of objections. 

Lara O'Reilly 654 400

Twitter: keep your analytics for brands only

Fri, 29 Aug 2014 | By Lara O'Reilly

Opening up the analytics dashboard to everyone cheapens its value.

Sarah Vizard 654 400

Lidl’s £20m statement of intent

Thu, 28 Aug 2014 | By Sarah Vizard

The launch of its first brand campaign proves Lidl wants to be seen as a supermarket, not just a discounter.

Mindi Chahal

Social media based real-time analytics are a force for good

Wed, 27 Aug 2014 | By Mindi Chahal

Real-time insight is an important step in becoming more relevant to consumers.

Jonathan Bacon 654 400

Data teams must wise up to wearables

Tue, 26 Aug 2014 | By Jonathan Bacon

Brands should prepare for an explosion of ‘quantified self’ data.

The Secret Marketer 401 245

The recession's impact on marketing is permanent

Tue, 26 Aug 2014 | By Secret Marketer

Customers are now more demanding and marketers need to work harder to gain and retain their custom.

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