Richard Madden is chief strategy officer at Kitcatt Nohr Digitas. Once dubbed "the industry's biggest brain", he writes for Marketing Week about the customer and to reach them. He focuses particularly on issues such as insight, loyalty and direct marketing.
Where brands go wrong could be the most useful insight for marketers.
This week, on my way home from overseas, I wondered what present I should buy my wife.
Every step in a truly successful marketing plan requires a marketer to choose not to do things.
If you’re a regular reader of Marketing Week, you’ll probably be able to spot that I am female.
Social benefits of analysing citizens’ data can be achieved without releasing confidential records.