Richard Madden is chief strategy officer at Kitcatt Nohr Digitas. Once dubbed "the industry's biggest brain", he writes for Marketing Week about the customer and to reach them. He focuses particularly on issues such as insight, loyalty and direct marketing.
Marketers should not ignore the “better self” factor.
Retailer’s brand image has taken a hit in recent years.
Agencies can reap the benefits of research and insight to ward off marketer concerns.
Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?
While dozens scrutinise your scripts and memos before sign off, what about your visual image?
Image recognition and ’internet of things’ compound showrooming pains.
Tesco’s new CEO may find that without retail in his DNA he will struggle.