Richard Madden is chief strategy officer at Kitcatt Nohr Digitas. Once dubbed "the industry's biggest brain", he writes for Marketing Week about the customer and to reach them. He focuses particularly on issues such as insight, loyalty and direct marketing.

Richard Madden

The market research dilemma – how trustworthy are customer answers?

Wed, 25 Jun 2014 | By Richard Madden

Marketers should not ignore the “better self” factor.

marc mathieu

Marketers operate in a new universe

Thu, 2 Oct 2014 | By Marc Mathieu

Marketers must now be able to work with a vast array of experts.

Mindi Chalal 654 400

There is no such thing as a generic customer

Wed, 1 Oct 2014 | By Mindi Chahal

Brands should be using insight to better understand specific consumer behaviour. 

Ruth Mortimer 654 400

The big messages from the Big Apple’s Advertising Week event

Wed, 1 Oct 2014 | By Ruth Mortimer

Two big themes have emerged so far: programmatic and native.

The Secret Marketer 401 245

Email withdrawal just isn’t possible

Wed, 1 Oct 2014 | By Secret Marketer

Email etiquette and email anxiety can derail best intentions.

Mark Ritson

Tweet, post and blog all you like but first talk

Wed, 1 Oct 2014 | By Mark Ritson

Forget about content marketing and social for a minute and talk to your customers. 

There's more to visual identity than a logo

2 October 2014

Our relationships with brands in the world seem to involve more kinds of verbal and visual language than ever before. And so much of what we see of a brand gets stripped down to the basics on small screens or brief flashes of content. In situations like those, a logo is a blunt tool, but phrasing and typography are the precision instruments.

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