Richard Madden is chief strategy officer at Kitcatt Nohr Digitas. Once dubbed "the industry's biggest brain", he writes for Marketing Week about the customer and to reach them. He focuses particularly on issues such as insight, loyalty and direct marketing.

Richard Madden

The market research dilemma – how trustworthy are customer answers?

Wed, 25 Jun 2014 | By Richard Madden

Marketers should not ignore the “better self” factor.

Lara O'Reilly 654 400

Google should be reacting to Apple’s smackdown on its privacy policies

Fri, 19 Sep 2014 | By Lara O'Reilly

The digital ad industry should be defending itself.

Ashley Friedlein 433 265

The new world of predictive marketing

Thu, 18 Sep 2014 | By Ashley Friedlein

B2B automated marketing techniques are set to take off in B2C.

Mindi Chalal 654 400

Moving away from testing to learning can help product development

Wed, 17 Sep 2014 | By Mindi Chahal

Brands should learn from consumers not test them. 

Ruth Mortimer 654 400

As Phones4U illustrates, a direct connection with customers is your lifeline

Wed, 17 Sep 2014 | By Ruth Mortimer

Brands are cutting out third parties to cultivate the customer.

Ritson facepalm 437 267

How Samsung took the wind out of Apple’s sails Video

Wed, 17 Sep 2014 | By Mark Ritson

Samsung played a blinder in aggressively undermining the Apple iPhone6 launch.

A convincing story doesn’t make a brand authentic

Wed, 17 Sep 2014

I was surprised by the list generated in the ‘Authentic branding’ article. I concur that many on the list are famous brands with strong emotional connections to their customers and can be assigned large monetary brand value, but I am not sure that they are truly authentic. 

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