Profile: Jeremy Gilley

The man marketing world peace

Richard Madden is chief strategy officer at Kitcatt Nohr Digitas. Once dubbed "the industry's biggest brain", he writes for Marketing Week about the customer and to reach them. He focuses particularly on issues such as insight, loyalty and direct marketing.

Richard Madden

Show your agency tough love – it will thank you for it

Wed, 26 Mar 2014 | By Richard Madden

When I started writing these columns, I promised myself I wouldn’t stray into the world of agencies too much.

sarah600by400

Retailers are gearing up for Easter, but few are running marketing campaigns that stand out

Thu, 17 Apr 2014 | By Sarah Vizard

The usual round of cute chicks, chocolate eggs and DIY ads abound, but Easter is a holiday that could be so much more.

Mindi Chahal

Brands need to research strengths to compete

Wed, 16 Apr 2014 | By Mindi Chahal

Insight could help brands play on the strengths of their business. 

The Secret Marketer

Customer inertia – the force that marketers fear most

Wed, 16 Apr 2014 | By Secret Marketer

The biggest challenge for new entrants is getting customers to leave their trusted brand and try a new one. 

marc mathieu

Brands by the people, for the people, will always flourish

17 April 2014 | By Marc Mathieu

People and businesses are inextricably linked.

Ritson

Beckham’s scored an own goal in Haig Club signing

17 April 2014 | By Mark Ritson

Too many endorsements spread across products where Beckham lacks expertise will gradually dilute and undermine his long term branding potential.

Ruth Mortimer

“Global peace is not just an ethical ideal – it helps the bottom line too”

17 April 2014

If you were to list the most difficult jobs in the world, establishing world peace would probably sit at number one.

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