Recent Ritson
Facebook’s $104bn bubble is set to burst
‘Facebook started trading 70 times its past year’s earnings; even WPP only trades at 12 times its earnings’
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Retail Category Insight Leader
Ball & Hoolahan -
DIRECT MARKETING MANAGER
Cottrell Moore -
Product & Technology Public Relations Manager
Tetra Pak -
Marketing Manager (Post No 1987)
AQA -
Product Marketing Manager
Michael Page Marketing
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The three stooges of marketing theory
‘Simply recording the fact that 23% of the sample thought your brand was a squid is not the point…’
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Social media myth doesn’t measure up
‘Headlines scream aboout the shift from traditional to social media but the data does not support it’
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A new world and an old's take on branding
‘America overlooks origin in favour of consumers and target markets. Europe takes a different approach’
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Australian brands need a marketing masterclass
‘Imagine a shipload of hungry lions washed up on the shore of an island filled with dodos. You get the picture…’
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No gold for Locog’s brand management
‘A maniacal focus on logo use has ensured that Locog has completely missed the bigger branding picture’
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Why Tesco must learn that less is more
‘The lack of focus under the Clarke regime is probably the biggest reason for Tesco’s decline’
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The three rules of brand management
‘Demonstrate that branding is about making money for the company and not about colours and fonts’
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The brands that got lost in translation
‘Now we have Mondelez to add to the big, black book of brand naming mistakes’
