Mark Ritson is is the PPA Columnist of The Year for business media in 2013. Mark has a PhD in marketing and has been a faculty member at some of the world's leading business schools, including MIT and Melbourne Business School. He has worked extensively as a consultant for some of the largest brands in the world. His former clients include McKinsey, Adidas, PepsiCo, GlaxoSmithKline, Eli Lilly, Johnson & Johnson, Baxter, De Beers, Ericsson, Sephora, and WD40. For eight years, he has also served as advisor and in-house professor for LVMH, the world's largest luxury group.
‘Strategy&’ – you might as well call your dog ‘knockers’.
People and businesses are inextricably linked.
Heartfelt congratulations to David Beckham on signing on to be part of the team to launch a new whisky brand called Haig Club. The House of Haig has been around for more than four centuries but current owner Diageo has announced it is preparing for the global launch of the new Club sub-brand with Beckham “playing a fundamental ...
If you were to list the most difficult jobs in the world, establishing world peace would probably sit at number one.
Secret marketer: Fewer customers switch their bank account or energy supplier than change their spouse
Despite approaching the upper platform of the organisational pyramid, I believe one should never give up learning.
My own brush with a Vodafone sales centre shows the perils of using third-party leads.
Traditional DM channels might be in decline but the principles of DM are more prevalent than ever.