Mark Ritson is is the PPA Columnist of The Year for business media in 2013. Mark has a PhD in marketing and has been a faculty member at some of the world's leading business schools, including MIT and Melbourne Business School. He has worked extensively as a consultant for some of the largest brands in the world. His former clients include McKinsey, Adidas, PepsiCo, GlaxoSmithKline, Eli Lilly, Johnson & Johnson, Baxter, De Beers, Ericsson, Sephora, and WD40. For eight years, he has also served as advisor and in-house professor for LVMH, the world's largest luxury group.

Ritson facepalm 437 267

Coke Life is the harbinger of death for Coca-Cola

Tue, 26 Aug 2014 | By Mark Ritson

To succeed, Coke Life needs to be both low calorie and natural. It’s neither.

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Russell Parsons 654 400

Using electoral register lists might not be a danger to democracy but it is dumb

Mon, 1 Sep 2014 | By Russell Parsons

The LGA should add bad marketing to its list of objections. 

Lara O'Reilly 654 400

Twitter: keep your analytics for brands only

Fri, 29 Aug 2014 | By Lara O'Reilly

Opening up the analytics dashboard to everyone cheapens its value.

Sarah Vizard 654 400

Lidl’s £20m statement of intent

Thu, 28 Aug 2014 | By Sarah Vizard

The launch of its first brand campaign proves Lidl wants to be seen as a supermarket, not just a discounter.

Mindi Chahal

Social media based real-time analytics are a force for good

Wed, 27 Aug 2014 | By Mindi Chahal

Real-time insight is an important step in becoming more relevant to consumers.

Jonathan Bacon 654 400

Data teams must wise up to wearables

Tue, 26 Aug 2014 | By Jonathan Bacon

Brands should prepare for an explosion of ‘quantified self’ data.

The Secret Marketer 401 245

The recession's impact on marketing is permanent

Tue, 26 Aug 2014 | By Secret Marketer

Customers are now more demanding and marketers need to work harder to gain and retain their custom.

Sebastian Joseph 654 400

The test for the ALS Association is exploiting the ice bucket challenge buzz Video

Fri, 22 Aug 2014 | By Sebastian Joseph

Fundraising stunt should serve as a template for future campaigns.

Sarah Vizard 654 400

Morrisons’ lurch from message to message is not a recipe for success

Thu, 21 Aug 2014 | By Sarah Vizard

Using a well-worn line will not provide stand out.

Ruth Mortimer 654 400

An open letter to intrepid young marketer Alfred Ajani...

Thu, 21 Aug 2014 | By Ruth Mortimer

A plucky young graduate has made headlines begging for a career in marketing. Let’s help.

Mindi Chalal 654 400

Cross device strategies need smarter tracking

Wed, 20 Aug 2014 | By Mindi Chahal

Brands need to think about how they are gathering insight across devices.

Viewability = opportunity

Wed, 20 Aug 2014

The IAB’s plans to release video viewability standards in Q4 will encourage advertisers to maximise the visibility of their ads. Viewability figures should offer a powerful data pool for brands, enabling them to employ real data insights to inform their strategy.

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