Mark Ritson is is the PPA Columnist of The Year for business media in 2013. Mark has a PhD in marketing and has been a faculty member at some of the world's leading business schools, including MIT and Melbourne Business School. He has worked extensively as a consultant for some of the largest brands in the world. His former clients include McKinsey, Adidas, PepsiCo, GlaxoSmithKline, Eli Lilly, Johnson & Johnson, Baxter, De Beers, Ericsson, Sephora, and WD40. For eight years, he has also served as advisor and in-house professor for LVMH, the world's largest luxury group.

Ritson 437 267

What happens to Scottish brands if the “yes” vote wins?

Tue, 9 Sep 2014 | By Mark Ritson

Forget ‘Brand Britain’ and focus on the future of Scottish brands.

more opinion

Russell Parsons 654 400

Direct mail has found its place as volumes decline

Mon, 15 Sep 2014 | By Russell Parsons

Next’s decision to up mail spend reflects the channel’s maturity.  

Lara O'Reilly 654 400

Facebook’s ad feedback update could be a force for good for all digital ads

Fri, 12 Sep 2014 | By Lara O'Reilly

All online ads should have a weighted user feedback option.

Sarah Vizard 654 400

Morrisons should be looking to Waitrose, not Tesco, for lessons in loyalty

Thu, 11 Sep 2014 | By Sarah Vizard

Free tea and instant discounts are more appealing.

Alex Tait

Strengthen our digital industry - get involved in it

Wed, 10 Sep 2014 | By Alex Tait

Help your business by attending events and connecting with trade bodies.

Mindi Chalal 654 400

Lack of insight is a barrier to innovation

Wed, 10 Sep 2014 | By Mindi Chahal

Uncovering demand-driven insights is a key principle of innovation.

The Secret Marketer 401 245

Going digital could be the death of customers

Wed, 10 Sep 2014 | By Secret Marketer

Make sure you stay customer friendly with digital practices.

Tesco's Clubcard is long due a makeover

Wed, 10 Sep 2014

Loyalty cards and the insight they bring have proven invaluable to businesses. However, discounted prices hold an appeal, particularly with today’s money-pressed shoppers.

Ruth Mortimer 654 400

Will marketing be a winner or loser if Scotland votes Yes?

11 September 2014 | By Ruth Mortimer

Yes or no, independence could lead to change for brands north and south of the border. 

Jonathan Bacon 654 400

Data lessons from Scotland

Tue, 9 Sep 2014 | By Jonathan Bacon

The independence contest shows the power and pitfalls of data.

Russell Parsons 654 400

Ad regulation should not concern Scottish brands

Mon, 8 Sep 2014 | By Russell Parsons

There is likley to be little that will change in how Scottish brands are regulated. 

Lara O'Reilly 654 400

Microsoft: you bought into the Nokia brand, don’t just gobble it up

Fri, 5 Sep 2014 | By Lara O'Reilly

Lumia marketing shouldn’t be a Microsoft vanity project.

more opinion

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