Mark Ritson is is the PPA Columnist of The Year for business media in 2013. Mark has a PhD in marketing and has been a faculty member at some of the world's leading business schools, including MIT and Melbourne Business School. He has worked extensively as a consultant for some of the largest brands in the world. His former clients include McKinsey, Adidas, PepsiCo, GlaxoSmithKline, Eli Lilly, Johnson & Johnson, Baxter, De Beers, Ericsson, Sephora, and WD40. For eight years, he has also served as advisor and in-house professor for LVMH, the world's largest luxury group.
The contests between the red-branded house and a blue house of brands has kicked off.
Fundraising stunt should serve as a template for future campaigns.
Using a well-worn line will not provide stand out.
A plucky young graduate has made headlines begging for a career in marketing. Let’s help.
Brands need to think about how they are gathering insight across devices.
The IAB’s plans to release video viewability standards in Q4 will encourage advertisers to maximise the visibility of their ads. Viewability figures should offer a powerful data pool for brands, enabling them to employ real data insights to inform their strategy.
Content marketers should make sure they build “trust” cues into blogs.
Students are not taking the “right” A levels to be marketers – but does it matter?
The era of smart connected tech devices has begun, but many consumers remain unconvinced.
Consumers are increasingly blocking mobile tracking, potentially leading to skewed data.
Flexibility is required if the use of social as a DM channel in banking is to flourish.