Mark Ritson is is the PPA Columnist of The Year for business media in 2013. Mark has a PhD in marketing and has been a faculty member at some of the world's leading business schools, including MIT and Melbourne Business School. He has worked extensively as a consultant for some of the largest brands in the world. His former clients include McKinsey, Adidas, PepsiCo, GlaxoSmithKline, Eli Lilly, Johnson & Johnson, Baxter, De Beers, Ericsson, Sephora, and WD40. For eight years, he has also served as advisor and in-house professor for LVMH, the world's largest luxury group.

Mark Ritson

There's only one Man Utd but several Manchester Cities

Wed, 20 Aug 2014 | By Mark Ritson

The contests between the red-branded house and a blue house of brands has kicked off.

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Sebastian Joseph 654 400

The test for the ALS Association is exploiting the ice bucket challenge buzz Video

Fri, 22 Aug 2014 | By Sebastian Joseph

Fundraising stunt should serve as a template for future campaigns.

Sarah Vizard 654 400

Morrisons’ lurch from message to message is not a recipe for success

Thu, 21 Aug 2014 | By Sarah Vizard

Using a well-worn line will not provide stand out.

Ruth Mortimer 654 400

An open letter to intrepid young marketer Alfred Ajani...

Thu, 21 Aug 2014 | By Ruth Mortimer

A plucky young graduate has made headlines begging for a career in marketing. Let’s help.

Product placement The Marketoonist

Product placement

Wed, 20 Aug 2014

   

Mindi Chalal 654 400

Cross device strategies need smarter tracking

Wed, 20 Aug 2014 | By Mindi Chahal

Brands need to think about how they are gathering insight across devices.

Viewability = opportunity

Wed, 20 Aug 2014

The IAB’s plans to release video viewability standards in Q4 will encourage advertisers to maximise the visibility of their ads. Viewability figures should offer a powerful data pool for brands, enabling them to employ real data insights to inform their strategy.

Nathalie Nahai 600 366

The psychological strategies behind successful blogs

Wed, 20 Aug 2014 | By Nathalie Nahaï

Content marketers should make sure they build “trust” cues into blogs.

The Secret Marketer 401 245

Do future marketers really need a degree?

Wed, 20 Aug 2014 | By Secret Marketer

Students are not taking the “right” A levels to be marketers – but does it matter?

Ruth Mortimer 654 400

Are we living in the technology "stone age"?

21 August 2014 | By Ruth Mortimer

The era of smart connected tech devices has begun, but many consumers remain unconvinced.

Lucy Tesseras 654 400

Marketers risk muddied data if consumers ‘go dark’

Tue, 19 Aug 2014 | By Lucy Tesseras

Consumers are increasingly blocking mobile tracking, potentially leading to skewed data.

Russell Parsons 654 400

Social media use is at risk of being stifled in finance

Mon, 18 Aug 2014 | By Russell Parsons

Flexibility is required if the use of social as a DM channel in banking is to flourish. 

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