Mark Ritson is is the PPA Columnist of The Year for business media in 2013. Mark has a PhD in marketing and has been a faculty member at some of the world's leading business schools, including MIT and Melbourne Business School. He has worked extensively as a consultant for some of the largest brands in the world. His former clients include McKinsey, Adidas, PepsiCo, GlaxoSmithKline, Eli Lilly, Johnson & Johnson, Baxter, De Beers, Ericsson, Sephora, and WD40. For eight years, he has also served as advisor and in-house professor for LVMH, the world's largest luxury group.
Forget ‘Brand Britain’ and focus on the future of Scottish brands.
Next’s decision to up mail spend reflects the channel’s maturity.
All online ads should have a weighted user feedback option.
Free tea and instant discounts are more appealing.
Help your business by attending events and connecting with trade bodies.
Uncovering demand-driven insights is a key principle of innovation.
Make sure you stay customer friendly with digital practices.
Loyalty cards and the insight they bring have proven invaluable to businesses. However, discounted prices hold an appeal, particularly with today’s money-pressed shoppers.
Yes or no, independence could lead to change for brands north and south of the border.
The independence contest shows the power and pitfalls of data.
There is likley to be little that will change in how Scottish brands are regulated.
Lumia marketing shouldn’t be a Microsoft vanity project.