Mark Ritson is is the PPA Columnist of The Year for business media in 2013. Mark has a PhD in marketing and has been a faculty member at some of the world's leading business schools, including MIT and Melbourne Business School. He has worked extensively as a consultant for some of the largest brands in the world. His former clients include McKinsey, Adidas, PepsiCo, GlaxoSmithKline, Eli Lilly, Johnson & Johnson, Baxter, De Beers, Ericsson, Sephora, and WD40. For eight years, he has also served as advisor and in-house professor for LVMH, the world's largest luxury group.
Email etiquette and email anxiety can derail best intentions.
It’s shocking that just two per cent of online retailers think personalisation is important.
News mail and door drop spend is up should not be cause for celebration.
From the allure of ad tech to the facade of social media metrics, here’s what I’ve learnt on the way.
A key reason for Tesco’s decline is a lack of customer focus.
Consumers go to the cinema 2.8 times a year.
Just how do you prepare for a marketing life in a new land?
Brands need a mix of people in leadership roles to stay responsible and relevant.
Why certain skills are still needed for young marketing teams.
The success of gambling businesses depends largely on people not gambling responsibly.
That research shows global advertisers are shifting programmatic away from agencies was no surprise to me. Digital advertising budgets are being wasted because of lack of control and transparency in programmatic buying, equating to billions of pounds lost in undisclosed fees and margins to unknown middlemen.