Mark Ritson is is the PPA Columnist of The Year for business media in 2013. Mark has a PhD in marketing and has been a faculty member at some of the world's leading business schools, including MIT and Melbourne Business School. He has worked extensively as a consultant for some of the largest brands in the world. His former clients include McKinsey, Adidas, PepsiCo, GlaxoSmithKline, Eli Lilly, Johnson & Johnson, Baxter, De Beers, Ericsson, Sephora, and WD40. For eight years, he has also served as advisor and in-house professor for LVMH, the world's largest luxury group.

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More targets almost always delivers fewer sales

Wed, 23 Apr 2014 | By Mark Ritson

Every step in a truly successful marketing plan requires a marketer to choose not to do things.

Mindi Chahal

Use research to identify mistakes

Wed, 23 Apr 2014 | By Mindi Chahal

Where brands go wrong could be the most useful insight for marketers.   

The Secret Marketer

Why are women from Venus and men from Mars?

Wed, 23 Apr 2014 | By Secret Marketer

This week, on my way home from overseas, I wondered what present I should buy my wife.

ritson-facepalm-304

More targets almost always delivers fewer sales

Wed, 23 Apr 2014 | By Mark Ritson

Every step in a truly successful marketing plan requires a marketer to choose not to do things.

Ruth Mortimer

“Ban the word mum from segmentation: there is no identikit person”

24 April 2014

If you’re a regular reader of Marketing Week, you’ll probably be able to spot that I am female.

Richard Madden

As Tesco shows, loyalty points no longer mean financial prizes

Wed, 23 Apr 2014 | By Richard Madden

To say Tesco is in a spot of bother at the moment is something of an understatement.

Michael

HMRC data sale is an accident waiting to happen

Tue, 22 Apr 2014 | By Michael Barnett

Social benefits of analysing citizens’ data can be achieved without releasing confidential records.

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