Mark Ritson is is the PPA Columnist of The Year for business media in 2013. Mark has a PhD in marketing and has been a faculty member at some of the world's leading business schools, including MIT and Melbourne Business School. He has worked extensively as a consultant for some of the largest brands in the world. His former clients include McKinsey, Adidas, PepsiCo, GlaxoSmithKline, Eli Lilly, Johnson & Johnson, Baxter, De Beers, Ericsson, Sephora, and WD40. For eight years, he has also served as advisor and in-house professor for LVMH, the world's largest luxury group.

Ritson 437 267

Is Dave Lewis really the right choice for Tesco?

Tue, 22 Jul 2014 | By Mark Ritson

Tesco’s new CEO may find that without retail in his DNA he will struggle.

Sebastian Joseph 654 400

Marketers, get technical with digital to go the distance

Fri, 25 Jul 2014 | By Sebastian Joseph

To get ahead in the marketing world you need a basic knowledge of how the web works.

Sarah Vizard 654 400

As Amazon turns 20 it must not lose sight of what is most important: its brand

Thu, 24 Jul 2014 | By Sarah Vizard

Retailer’s brand image has taken a hit in recent years.

Mindi Chahal

Client-agency relationships need a little insight

Wed, 23 Jul 2014 | By Mindi Chahal

Agencies can reap the benefits of research and insight to ward off marketer concerns.

Ruth Mortimer 654 400

Three lessons from Aldi's founder for today's brands

Wed, 23 Jul 2014 | By Ruth Mortimer

Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?

The Secret Marketer 401 245

Are you on brand when appearing on camera?

Wed, 23 Jul 2014 | By Secret Marketer

While dozens scrutinise your scripts and memos before sign off, what about your visual image?

Michael Barnett 654 400

Retail suffers new tech threats as Amazon turns 20

Tue, 22 Jul 2014 | By Michael Barnett

Image recognition and ’internet of things’ compound showrooming pains.

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