The Secret Marketer is one of you. He or she is an anonymous marketer in a large business, dealing with the daily trials and tribulations of proving the value of marketing, commissioning advertising and adopting new techniques to reach customers. The Secret Marketer tells Marketing Week exactly what is on his or her mind.
Brands will only get clarity over data ownership if they understand programmatic buying to begin with.
The TPS works as well as it is allowed to, only the Government can stop nuisance callers.
To get ahead in the marketing world you need a basic knowledge of how the web works.
Retailer’s brand image has taken a hit in recent years.
Agencies can reap the benefits of research and insight to ward off marketer concerns.