The Secret Marketer is one of you. He or she is an anonymous marketer in a large business, dealing with the daily trials and tribulations of proving the value of marketing, commissioning advertising and adopting new techniques to reach customers. The Secret Marketer tells Marketing Week exactly what is on his or her mind.
The usual round of cute chicks, chocolate eggs and DIY ads abound, but Easter is a holiday that could be so much more.
Insight could help brands play on the strengths of their business.
People and businesses are inextricably linked.
Too many endorsements spread across products where Beckham lacks expertise will gradually dilute and undermine his long term branding potential.
If you were to list the most difficult jobs in the world, establishing world peace would probably sit at number one.