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Why the BBC is our brand of the year
Congratulations to the BBC, which scooped this year’s top prize at the Marketing Week Engage Awards 2012. The corporation won…
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News
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Latest News
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Featured
BBC named MW Brand of the Year
The BBC has been hailed as the Marketing Week Engage Awards 2012 Brand of the Year.
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Opinion
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Latest opinion
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Latest from Mark Ritson
Facebook’s $104bn bubble is set to burst
‘Facebook started trading 70 times its past year’s earnings; even WPP only trades at 12 times its earnings’
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Trends
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What we like
Waxing lyrical about the future of music discovery
Shazam has come a long way from its beginnings as a music discovery service. MaryLou Costa talks to Beatrice Farina, VP of marketing and communications, about the brand’s evolution, its move into TV and what developments the future may hold.
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Strategies & Tactics
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Shining on the small screen
With emails flooding peoples’ smartphone inboxes, brands need to think about the best way to cut through the distractions facing mobile users and grab their attention.
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Get Involved
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Engage Awards 2012: Rising Star shortlist showcase
Profiles of our talented Rising Star award shortlist.
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Marketing Jobs
Thursday, 24 May 2012
The Secret Marketer on being completely mobile
‘I walk around with four communication devices at all times, yet all depend on satellites circling the globe. We’re somewhat vulnerable’
Recent Secret Marketer
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The Secret Marketer: 'Marketers are responsible for the whole customer journey'
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The Secret Marketer: are spelling and grammar no longer seen as important business skills?
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The Secret Marketer: who represents the customer in product development decisions?
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The Secret Marketer on internal bureaucracy
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The Secret Marketer on the importance of brand differentiation
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The Secret Marketer: why internal comms should sit with the marketing department
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The Secret Marketer on the importance of market research
Job of the Week
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Retail Category Insight Leader
Ball & Hoolahan -
DIRECT MARKETING MANAGER
Cottrell Moore -
Product & Technology Public Relations Manager
Tetra Pak -
Marketing Manager (Post No 1987)
AQA -
Product Marketing Manager
Michael Page Marketing
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The Secret Marketer on making the best of a mistake
This week the ‘Hello, this is the BBC/ITV/Sky.Would you appear on our consumer watchdog show?’ call came…
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The Secret Marketer asks if your head office is up to scratch
‘Our head office is far from the innovative, passionate, customer-focused image that I’m seeking to convey’
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The Secret Marketer worries about brand loyalty
‘Weren’t there four Ps in the marketing mix? So why is price the only one that is working today?’
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The Secret Marketer on the (in)efficiency of modern technology
‘The fast, efficient, modern way topay was taking a lot longer than the old-fashioned model’
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The Secret Marketer tells agencies and suppliers to be honest
Do business development people think we owe agencies a living? The last time I looked it was a buyer’s market.
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The Secret Marketer on poorly targeted emails
If those trying to sell me customer data don’t target me properly (or worse, lie), why would I opt for them?
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Welcome to the new Secret Marketer
Well, hello there. I’m your new secret marketer, bringing you my experience as a marketing director on a weekly basis.
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The Secret Marketer bids us farewell
Three years ago, the associate editor of Marketing Week cast me in the role of The Secret Marketer…
