The Secret Marketer is one of you. He or she is an anonymous marketer in a large business, dealing with the daily trials and tribulations of proving the value of marketing, commissioning advertising and adopting new techniques to reach customers. The Secret Marketer tells Marketing Week exactly what is on his or her mind.
Where brands go wrong could be the most useful insight for marketers.
Every step in a truly successful marketing plan requires a marketer to choose not to do things.
If you’re a regular reader of Marketing Week, you’ll probably be able to spot that I am female.
To say Tesco is in a spot of bother at the moment is something of an understatement.
Social benefits of analysing citizens’ data can be achieved without releasing confidential records.