The Secret Marketer is one of you. He or she is an anonymous marketer in a large business, dealing with the daily trials and tribulations of proving the value of marketing, commissioning advertising and adopting new techniques to reach customers. The Secret Marketer tells Marketing Week exactly what is on his or her mind.
Brands need to be as memorable as outstanding job interview candidates.
Image recognition and ’internet of things’ compound showrooming pains.
Tesco’s new CEO may find that without retail in his DNA he will struggle.
The latest information Commissioners Report sadly gives direct marketing a “D” for effort.
Users won’t buy into it yet.
Both in stores and online, Mothercare needs to reengage with its customers.
Nuisance calls complaints are rising but so are the campaigns for damage limitation.