The Secret Marketer is one of you. He or she is an anonymous marketer in a large business, dealing with the daily trials and tribulations of proving the value of marketing, commissioning advertising and adopting new techniques to reach customers. The Secret Marketer tells Marketing Week exactly what is on his or her mind.
Adidas must avoid getting swept up in the real-time marketing hype and focus on driving its bottom line.
Both eBay and M&S have revamped their websites to focus on content but they need to make sure they aren’t ignoring conversion in the search for engagement.
Repeating analytics on mobile marketing is vital to effectiveness.
Moving to a successful brand that has already achieved a decade of consecutive growth is like seeking out a rod for your own back.
If brands are going to use shock tactics, they need to make sure their cause has public permission to push the boundaries.