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The calibre of entries to our Engage Awards just keeps on rising
By the time you read this the streamers will have drifted to the floor, glasses will have been tidied up…
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News
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Latest News
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Featured
Sony turns up PS4 marketing to counter Xbox One
Online executions come as Microsoft unveils Xbox One, ‘teases’ over PS4.
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Opinion
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Latest opinion
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Latest from Mark Ritson
The gloves are off: the rise of anti-marketing
Even your employees and service model can be used in the cause of anti-marketing. ‘Service brand sabotage’ is a major issue for banks.
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Trends
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What we like
Social media: Mission not impossible in virtual world
Brands have a greater chance of achieving better results on social media if they target the most active users.
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In Depth Digital
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Latest Digital News
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Featured
'Noise on social leading to consumer apathy'
Top digital marketers warn focusing too much on response rates, misusing data and bombarding consumers with content will drive them away from big social channels.
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Strategies & Tactics
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Featured
Data vs creativity
The growing importance of data is being accused of stifling creativity, as more decisions are made on the basis of numbers and insight rather than allowing original ideas to flow freely.
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Get Involved
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Adjusting to the multi-screen age
Brands are working hard to keep up with the changing digital universe. Marketing Week and Sky IQ bring together dynamic marketers to talk about the future of TV advertising.
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Jobs
Friday, 24 May 2013
Are automated phonelines and self-service the tills the best we can do for customers?
Having been stood up for lunch by a media colleague, I have been musing on…
Recent Secret Marketer
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Troubled countries should think more like brands do
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There is a difference between bribery and corporate hospitality
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Do the sums add up for branching out on your own?
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Annual appraisals with a marketing twist
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Express yourself with cool tech devices
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Build a mental trophy cabinet for your professional wins
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Rumours of online's power have been greatly exaggerated
Job of the Week
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Global Insight Manager
Ball & Hoolahan -
Product Marketing Manager
Michael Page Marketing -
Digital Marketing Specialist
Ingredion -
Global Product Manager
Evans Taylor -
Marketing Manager
Burford Capital (UK) Limited
'Our industry is in the greatest shape it has perhaps ever been'
In the final week of my brand’s financial year, my days have been dominated by activities that have…
Yahoo! boss has a point about 'remote' working
‘While I am a huge fan of modern technology, nothing is quite the same as seeing the whites of people’s eyes’
It's not survival of the fittest but of the most adaptable
‘Perhaps it is a good thing that some brands fall by the wayside each year… we can only support so many’
Is operations central to marketing success?
‘As marketers are we spending enough time ensuring the ops director understands what we are trying to do?’
How to plan a successful career
‘I have worked hard to get where I am; each career choice has been taken with the next step in mind’
Social media - the superhero to save marketing?
‘Every Tom, Dick and Harry has set up a social media agency, and the saviour to all the world’s ills lies with it’
Are we wasting our time perfecting the customer experience?
‘If my experience is anything to go by, your normal customer can live with operational hurdles - it’s the marketers who can’t.’
If only brands were like football teams...
‘Could brands gain that same level of insight, passion and direction from their customers?’
