The Secret Marketer is one of you. He or she is an anonymous marketer in a large business, dealing with the daily trials and tribulations of proving the value of marketing, commissioning advertising and adopting new techniques to reach customers. The Secret Marketer tells Marketing Week exactly what is on his or her mind.

The Secret Marketer 401 245

Can you be too good at marketing?

Wed, 17 Sep 2014 | By Secret Marketer

How do you cope with a call to be less successful?

Lara O'Reilly 654 400

Google should be reacting to Apple’s smackdown on its privacy policies

Fri, 19 Sep 2014 | By Lara O'Reilly

The digital ad industry should be defending itself.

Ashley Friedlein 433 265

The new world of predictive marketing

Thu, 18 Sep 2014 | By Ashley Friedlein

B2B automated marketing techniques are set to take off in B2C.

Mindi Chalal 654 400

Moving away from testing to learning can help product development

Wed, 17 Sep 2014 | By Mindi Chahal

Brands should learn from consumers not test them. 

Ruth Mortimer 654 400

As Phones4U illustrates, a direct connection with customers is your lifeline

Wed, 17 Sep 2014 | By Ruth Mortimer

Brands are cutting out third parties to cultivate the customer.

Ritson facepalm 437 267

How Samsung took the wind out of Apple’s sails Video

Wed, 17 Sep 2014 | By Mark Ritson

Samsung played a blinder in aggressively undermining the Apple iPhone6 launch.

A convincing story doesn’t make a brand authentic

Wed, 17 Sep 2014

I was surprised by the list generated in the ‘Authentic branding’ article. I concur that many on the list are famous brands with strong emotional connections to their customers and can be assigned large monetary brand value, but I am not sure that they are truly authentic. 

Lucy Tesseras 654 400

Ofcom admits local TV channels won’t all succeed

Tue, 16 Sep 2014 | By Lucy Tesseras

Broadcasters blame data collection for low audiences but slashing local content misses the point.

Russell Parsons 654 400

Direct mail has found its place as volumes decline

Mon, 15 Sep 2014 | By Russell Parsons

Next’s decision to up mail spend reflects the channel’s maturity.  

Lara O'Reilly 654 400

Facebook’s ad feedback update could be a force for good for all digital ads

Fri, 12 Sep 2014 | By Lara O'Reilly

All online ads should have a weighted user feedback option.

Sarah Vizard 654 400

Morrisons should be looking to Waitrose, not Tesco, for lessons in loyalty

Thu, 11 Sep 2014 | By Sarah Vizard

Free tea and instant discounts are more appealing.

Alex Tait

Strengthen our digital industry - get involved in it

Wed, 10 Sep 2014 | By Alex Tait

Help your business by attending events and connecting with trade bodies.

Mindi Chalal 654 400

Lack of insight is a barrier to innovation

Wed, 10 Sep 2014 | By Mindi Chahal

Uncovering demand-driven insights is a key principle of innovation.

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