The Secret Marketer is one of you. He or she is an anonymous marketer in a large business, dealing with the daily trials and tribulations of proving the value of marketing, commissioning advertising and adopting new techniques to reach customers. The Secret Marketer tells Marketing Week exactly what is on his or her mind.

The Secret Marketer 401 245

Is your brand dark, handsome and riding a motorcycle?

Wed, 16 Jul 2014 | By Secret Marketer

Brands need to be as memorable as outstanding job interview candidates.

Michael Barnett 654 400

Retail suffers new tech threats as Amazon turns 20

Tue, 22 Jul 2014 | By Michael Barnett

Image recognition and ’internet of things’ compound showrooming pains.

Ritson 437 267

Is Dave Lewis really the right choice for Tesco?

Tue, 22 Jul 2014 | By Mark Ritson

Tesco’s new CEO may find that without retail in his DNA he will struggle.

Branwell Johnson

DM – transparency and targeting to be the watchword

Mon, 21 Jul 2014 | By Branwell Johnson

The latest information Commissioners Report sadly gives direct marketing a “D” for effort.

Sarah Vizard 654 400

For Mothercare the focus must be mums

Thu, 17 Jul 2014 | By Sarah Vizard

Both in stores and online, Mothercare needs to reengage with its customers.

Mindi Chalal 654 400

The research industry is right to step up against nuisance calls

Wed, 16 Jul 2014 | By Mindi Chahal

Nuisance calls complaints are rising but so are the campaigns for damage limitation. 

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