P&G restructures global business units
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Procter & Gamble is to restructure its three global business units into two.
The existing oral care and feminine care businesses will become part of P&G’s beauty and grooming business unit.
The personal health care, pet care and snacks businesses will become part of P&G’s household care business.
The moves follow the retirement of global health and well-being vice chairman Robert A. Steele, who is leaving the FMCG company in September after 35 years.
He has been responsible for oral care, feminine care, personal health care, pet care and snacks and until his retirement will serve as vice chairman of health care strategy, reporting to P&G chairman of the board, president and chief executive officer Robert A. McDonald.
P&G says the moves will “help ensure each of these businesses continues to get the full investment required for growth globally while benefitting from synergies with P&G’s larger businesses”.
A spokesman for P&G says that the restructure will have no implications on how the UK business operates.
YouGov Insight:
Health and Beauty Retailers
· Boots has the highest purchase penetration in healthcare (48%), toiletries (43%) and cosmetics, fragrance and skincare (29%), confirming its dominant presence in these categories.
· Superdrug achieves its highest purchase penetration in toiletries (28%) and is relatively strong in cosmetics, fragrance and skincare (12%)
· Multiple and independent chemists are relatively strong in healthcare as both achieve 20% purchase penetration, but both are weak in toiletries and cosmetics, fragrance and skincare.
· 10% of adults buy cosmetics, fragrances and skincare from beauty specialists.
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