Marketing Week
03 December 2009
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Audience numbers set to rise with new BARB
03 December 2009
The new Broadcasters’ Audience Research Board (BARB) television measurement service could produce results that show a higher level of TV viewing.
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Banks' brand connection is absent online
03 December 2009
With reference to your article “Bank websites need stronger connection” (MW 12 November), a common problem with many of the savings provider websites is their lack of personality and disconnect from customer aspirations. While this may not be so with TV and offline advertising, many banks fail to carry this through to their websites. These focus on deals and rates, which can make for a very cold-feeling homepage.
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Branding gets personnel touch
03 December 2009
Companies are tapping into the personal branding skills of their employees, made possible by the explosion of social media platforms, to inject their brands with personality and respond better to consumer demands.
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Brands flock to cinemas to be part of Avatar event
03 December 2009
Upcoming science-fiction blockbuster Avatar is attracting leading brands to cinema advertising, according to sales house DCM.
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Brands must seize opportunity to act on climate change
03 December 2009
While world leaders see the Copenhagen summit as a talking shop, brands can take a lead by showing consumers what can be done to tackle climate change. By Marketing Week reporters
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BT faces backlash over price hikes to plug pensions hole
03 December 2009
BT faces customer exodus and brand damage if it raises Openreach charges.
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Christmas chaos can spell disaster for online brands
03 December 2009
I would hope that the results of Marketing Week’s Christmas shopping survey (MW 12 November), which found that 69% of people are planning to do more Christmas shopping online this year, should come as no surprise to retailers.
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'Confident' consumers keep a grip on spending
03 December 2009
New research from media agency Arena BLM reveals that consumer confidence is beginning to rise, but shoppers are being much more thrifty in their spending in the run-up to Christmas.
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EBay fine highlights online failings
03 December 2009
The decision by French courts to fine eBay £1.55m for continuing to sell Moet Hennessy Louis Vuitton (LVMH) products shows how hard it is to police brands online, according to a legal expert.
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English Provender invests £1.5m on Very Lazy rebrand
03 December 2009
Sauce manufacturer aims to takes advantage of revival in home cooking.
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Football culture? Umbro’s made for it
03 December 2009
When Nike spent £285m on England kit manufacturer Umbro, the Manchester-based sportswear brand set about building a new identity for itself. Louise Jack discovers that the repositioning is now complete
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Google rival Bing receives a lukewarm reception
03 December 2009
Almost 70% of respondents to MarketingWeek.co.uk’s latest poll will not abandon Google in favour of Microsoft-backed rival Bing.
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Investment the only guarantee of bright future
03 December 2009
The latest Marketing Trends Survey by the Chartered Institute of Marketing shows brand owners must invest in training and technology if they are to meet customer relationship management goals. By Louise Jack
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IPC plans major marketing push for revamped Loaded
03 December 2009
Redesigned Loaded promises to be ‘a quality environment’ for advertisers.
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Kia Motors to sponsor hit Sky TV shows Lost and 24
03 December 2009
Kia Motors is to be the new sponsor of Sky’s lynchpin series Lost and 24 to promote its new models Kia Venga and Kia Cee’d.
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Kraft to post new Cadbury bid
Fri, 4 Dec 2009
Kraft Foods is expected to make a new offer to takeover Cadbury today ( 4 December).
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Magners' flagship status is secure after triple cider deal
03 December 2009
C&C buys Blackthorn, Olde English and Gaymers brands from Constellation.
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Misrepresentation of our nation's ethnic diversity drives us all mad
03 December 2009
Get the representation of diversity wrong and even the biggest brands can suffer some seriously negative consequences
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New freesheet for London planned with a UGC angle
03 December 2009
The London Weekly aims to fill 30% of pages with user-generated content.
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PR peer panel
03 December 2009
As boundaries between the marketing and public relations sectors blur, five PR specialists answer questions posed by Marketing Week about the sector’s burning issues.
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Quality data is vital
03 December 2009
Findings published in your article about direct marketing (MW19 November) will be welcomed by the direct marketing community. But to engage consumers and gain strong ongoing ROI, marketers need to use accurate customer data and insight to underpin campaigns. Research we conducted in January found that only 45% of UK firms have a documented data quality strategy, suggesting that many marketers are still having to fight to get data quality taken seriously by the business.
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RadioGauge 'to boost ad revenues in the regions'
03 December 2009
Trade marketing body the Radio Advertising Bureau is looking to boost regional advertising revenues after extending its advertising effectiveness tool.
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RB gives the go-ahead for restructure of UK business
03 December 2009
Reckitt Benckiser (RB), the owner of brands including Dettol, Nurofen and Lemsip, is to integrate its household/personal care and healthcare businesses.
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Renault launches new TV channel
Thu, 3 Dec 2009
Renault is expanding its brand with the launch of a new Sky TV channel, called Renault TV, which goes live today (December 3) on Sky channel 883.
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Shepherd Neame names Libertine to handle online brief
Wed, 2 Dec 2009
Brewery and hotels group Shepherd Neame has handed responsibility for its digital marketing to Libertine.
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Some cheer for advertisers in the healthy food debate
03 December 2009
Having entered into an informal coalition with government, advertisers have seen off the threat of more curbs - for now
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Stuart Smith on hair and the ASA
03 December 2009
It must be national bad hair week and I hadn’t noticed. Nothing else would explain the sudden profusion of hair-related controversies in the media.
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The celebrity strategy is due for a rethink
03 December 2009
MarketingWeek.co.uk’s poll that asked: “Do you think retail Christmas campaigns need to feature celebrities?” merits a wider debate.
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There is more than one way to be successful in marketing
Wed, 2 Dec 2009
Our ‘man on the inside’ provides a view from the top of the marketing tree
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Your passion is the best marketing tool
03 December 2009
It’s funny the way things happen. No sooner had I finished reading this week’s cover story on the ways that companies are benefiting from incorporating the “Brand Me” ethos into their communications than a particular email landed in my inbox. It was from an out-of-work creative asking me to look over a campaign he is running for “the brand that is myself”.
