Marketing Week
1 December 2005

  • 3 chief operating officer Gareth Jones understood to be leaving

    Thu, 1 Dec 2005

    3 chief operating officer Gareth Jones is understood to be leaving the mobile company without a job to go to. He is credited with turning around 3's fortunes and his departure is thought to be part of a restructure of the company's UK division.

  • A broadsheet bastion

    Thu, 1 Dec 2005

    The Telegraph titles might have changed more slowly than other papers, but they are still big sellers - and they are evolving. By Mark Choueke

  • A hard case for soft-selling

    Thu, 1 Dec 2005

    As a basic human need, security should be at the front of everyone's minds. Yet even after the September 11 attacks, the UK seemed to lapse into a false sense of safety - at least until the London bombings on July 7.

  • A little of the European spirit?

    Thu, 1 Dec 2005

    The British are losing their enthusiasm for the pub as a pure drinking establishment, with increasing numbers visiting them to eat a meal - perhaps a sign that a café society is beginning to take root

  • A new breed of cynic is spawned from the spin of julia hobsbawm

    Thu, 1 Dec 2005

    Used to a servile media cowed by PR, the queen of spin was shocked by criticism coming from student journalists. Is the press in the process of growing new teeth?

  • Bacardi-Martini promotes sales chief to global role

    Thu, 1 Dec 2005

    Bacardi-Martini UK has promoted commercial director Maurice Doyle to managing director for global travel and retail.

  • Barclays picks Rees to boost insurance brand

    Thu, 1 Dec 2005

    Barclays has appointed consultant Rob Rees as interim marketing director for its Insurance brand, which relaunched on a "price promise" in April.

  • Below the line is not beneath ad agencies

    Thu, 1 Dec 2005

    It's interesting that David Benady's article on advertising agency management (MW last week) seemed to take quite an insulting tone when suggesting that adland might have to recruit bosses from below-the-line. How dreadful! What has the world come to?

  • Big brands believed to be in running to take over from Vodafone

    Thu, 1 Dec 2005

    Coca-Cola, Google, IBM, LG Electronics, O2 and Nokia are among the brands believed to be in the running to take over from Vodafone as Manchester United's shirt sponsor after the mobile giant ended its &£36m deal two years early to sign up as a UEFA Champions League partner.

  • BP to double investment in alternative and renewable energy sources

    Thu, 1 Dec 2005

    BP has unveiled plans to double its investment in alternative and renewable energy sources.

  • British Gas faces prospect of five strikes

    Thu, 1 Dec 2005

    British Gas faces the prospect of five strikes over the Christmas and New Year period. Thousands of British Gas engineers plan to walk out in a row over pension packages.

  • Butcher's hands Infocus dogfood advertising brief

    Thu, 1 Dec 2005

    Butcher's Pet Care has appointed Milton Keynes agency Infocus to handle the £1m ad account for its flagship dogfood brand. The agency won the business without a pitch.

  • Capital 95.8FM cuts down ad clutter to tune into feel-good factor

    Thu, 1 Dec 2005

    When 95.8 Capital FM was knocked off its perch as London's biggest commercial radio station for the first time in 32 years in the third-quarter Rajar figures, a dramatic recovery plan was needed. But few predicted Capital owner GCap Media, the company formed by the merger of GWR Group and Capital Radio ...

  • Carat faces £30m BK media pitch

    Thu, 1 Dec 2005

    Burger King is consolidating its £30m pan-European media planning and buying business and has invited four undisclosed agencies to pitch for the business against incumbent Carat.

  • CITB-Construction Skills understood to be holding pitches

    Thu, 1 Dec 2005

    CITB-Construction Skills, the training body for the construction industry, is understood to be holding pitches for its &£1m media and direct marketing accounts through COI Communications.

  • Coca-Cola preparing to face legal action

    Thu, 1 Dec 2005

    Coca-Cola and other major US beverage companies are preparing to face legal action from lawyers who won major settlements against the country's tobacco industry, and are now taking on the soft drinks industry for selling high-calorie drinks in schools.

  • Coors shortlist

    Thu, 1 Dec 2005

    Coors has shortlisted incumbent Leith London, Beattie McGuinness Bungay, Vallance Carruthers Coleman Priest and Euro RSCG for its Carling lager account.

  • Cover price rises inevitable - PPA

    Thu, 1 Dec 2005

    Consumer magazine price rises are "inevitable" if the removal of the cap on Royal Mail's distribution charges goes ahead, warns the Periodical Publishers Association (PPA).

  • Dixons to pull the plug on in-store radio programme

    Thu, 1 Dec 2005

    Electrical retailer Dixons will axe its in-store radio next month, when its contract with provider Immedia comes to an end.

  • DM must function on more than one level

    Thu, 1 Dec 2005

    I couldn't agree more with Richard Roche's comments about the importance of taking a multi-channel approach to engage more effectively with customers (MW last week).

  • Dominic Carter leaving Mirror Group Newspapers

    Thu, 1 Dec 2005

    Mirror Group Newspapers ad director Dominic Carter is leaving to join News International as trading director.

  • Don't expect fair play with these rogues on the board

    Thu, 1 Dec 2005

    Just as Monopoly has inspired thousands of youngsters to become property magnates or jailbirds, and Cluedo has whetted the appetite of countless would-be detectives and candlestick makers, the newly launched Media Mogul could be responsible for producing the next Conrad Black.

  • Drake & Cavendish hires TAMBA

    Thu, 1 Dec 2005

    Drake & Cavendish, the luxury travel search engine, has hired digital marketing agency TAMBA to revamp its website and create an online advertising campaign to boost site visitor numbers to 1 million a month. Advertisers will be given increase

  • Earl's Court or Earls Court?

    Thu, 1 Dec 2005

    Earl's Court or Earls Court?

  • Egg appoints Alison Wright

    Thu, 1 Dec 2005

    Egg, the Prudential-owned credit card company, has appointed WCRS business director Alison Wright as its chief marketing officer. She takes over from Andy Deller, who becomes chief executive of Zurich-owned Dunbar Bank.

  • E-mail marketing is the greatest of levellers

    Thu, 1 Dec 2005

    Tesco should be praised for its pro-active approach to e-mail marketing, but it's not just about who shouts loudest. Effective e-mail marketing is more about relevance than volume.

  • EMI and Inspired launch listening-posts in record shops

    Thu, 1 Dec 2005

    EMI Music UK has linked up with pay-to-play digital company Inspired Broadcast Networks to put broadband touch-screen listening posts in 30 independent record shops.

  • England 'keeper seeks sponsors for golfing event

    Thu, 1 Dec 2005

    A charity golf tournament organised by England goalkeeper Paul Robinson is looking for a headline sponsor.

  • European sponsorship deals 'to double by 2010'

    Thu, 1 Dec 2005

    Sponsorship spending across Europe is set to double by the end of the decade, according to a prediction from the European Sponsorship Association (ESA).

  • Fallon on the shortlist for Pot Noodle account

    Thu, 1 Dec 2005

    Fallon is the third agency on the shortlist for the £10m Pot Noodle account, alongside Mother and incumbent HHCL United.

  • Fallon yields £2m InBev Leffe UK brief to Burnett

    Thu, 1 Dec 2005

    Leo Burnett has taken the £2m UK brief for InBev speciality beer brand Leffe from Publicis Groupe sister agency Fallon London.

  • Foreign Office unveils travel insurance awareness drive

    Thu, 1 Dec 2005

    The Foreign and Commonwealth Office (FCO) has launched an awareness campaign warning travellers of the dangers of going on holiday without insurance.

  • Former Heinz VP of brands to head The Light Agency

    Thu, 1 Dec 2005

    Heinz's former vice-president of brands Scott Garrett has joined mobile marketing company The Light Agency as chief executive.

  • French top Euro Web-use league

    Thu, 1 Dec 2005

    The French are Europe's most committed Web users, with the British and the Spanish in joint second place, according to new research. French consumers spend, on average, 13 hours a week online. A third use the internet for more than 16 hours a week.

  • G4S seeks DM agencies for 'quickfire' security campaigns

    Thu, 1 Dec 2005

    G4S, the security services company formed by the merger of Group 4 and Securicor, is seeking a roster of agencies to add to its direct marketing capabilities, working with a budget of about &£1.5m.

  • Geronimo appointed to handle Seat's direct marketing business

    Thu, 1 Dec 2005

    Geronimo has been appointed to handle Seat's direct marketing business following a protracted review. The car marque initially shortlisted incumbent FCBi London, WWAV Rapp Collins and Kitcatt Nohr Alexander Shaw to pitch for the business but added Geronimo and two other agencies to the list at a later stage.

  • Golden Wonder restructures after marketing chief quits

    Thu, 1 Dec 2005

    Golden Wonder marketing director Rob Morgan has left the company after two years in the role. It is understood that he has quit to go into consultancy work.

  • Google Click-to-Call

    Thu, 1 Dec 2005

    Google in the US has announced a pay-per-call service, Google Click-to-Call.

  • Google seeks UK head for Euro push

    Thu, 1 Dec 2005

    Google is recruiting a top marketer for the UK and Ireland as part of its marketing expansion in Europe. Google director of European marketing Lorraine Twohill says that the search giant is conducting "an aggressive push to find marketing people with the right qualities".

  • Government urged to appoint an online security 'tsar'

    Thu, 1 Dec 2005

    The Government has been urged to appoint an online security 'tsar' to tackle hackers and terrorists. Mark Pritchard, MP for The Wrekin, says the dedicated role should be created in response to the rising number of Web viruses, which could leave nuclear power stations open to attack from groups such as al-Qaeda.

  • Gov't plans to criminalise 'pester power' advertising

    Thu, 1 Dec 2005

    The Government plans to criminalise the advertising industry's attempts to use "pester power" to snare children, at the insistence of the European Commission.

  • Hankies, socks and your bird in a box!

    Thu, 1 Dec 2005

    Womenswear retailer New Look has put its unique stamp on Christmas this year with a seasonal outerwear range. Known as Cardboard, each garment costs &£79.99 and comes with a unique, free single-use travel voucher valid for any destination within five miles of the store. (Initially, the range will be on ...

  • Hard Rock Café appoints Zachary Soreff

    Thu, 1 Dec 2005

    Hard Rock Café has appointed Zachary Soreff as regional director of marketing Europe. He is a former head of enterprise and brand development at EMAP Magazines.

  • Highland Spring in play as Coke pursues water brand

    Thu, 1 Dec 2005

    Coca-Cola GB is plotting to buy a bottled water brand, almost two years after the Dasani disaster, in yet another attempt to crack the UK water market.

  • HMV UK & Ireland hires Graham Sim

    Thu, 1 Dec 2005

    HMV UK & Ireland has hired Graham Sim, previously marketing director of Monsoon Accessories, as its marketing director.

  • InBev UK launches Extra Cold variants for Castlemaine XXXX and Boddingtons brands

    Thu, 1 Dec 2005

    InBev UK is to launch two beer variants in the New Year, continuing the market trend for "extra cold" beverages.

  • InterContinental reviews its £10m Euro ad business

    Thu, 1 Dec 2005

    The InterContinental Hotels Group is understood to be reviewing its pan-European advertising business, while seeking new media and direct marketing agencies.

  • Internet can keep its own house in order

    Thu, 1 Dec 2005

    Coming back to Lindley Baptiste's rant regarding my comments on the censorship of viral e-mails (MW November 17), which clearly misses the point. Why do we need some subjective bureaucrat to decide what is right or wrong, moral or immoral? Surely that's our job and the client's responsibility. In this day and age, due diligence, stakeholder accountability and, errr... laws. It's called self- regulation, and we're bloody good at it. Regulation of a market, as we all know, does nothing ...

  • JWT seeks greater foothold in the former Soviet states

    Thu, 1 Dec 2005

    JWT is seeking a greater foothold in the former Soviet states by merging with Ravi, the leading advertising agency within Russia's Video International Group. JWT owner WPP Group hopes to take advantage of the burgeoning Russian market.

  • Littlewoods head of marketing takes on mature brands

    Thu, 1 Dec 2005

    Littlewoods marketing director Matt Stead has been appointed brand director of mature brands following a restructure at the retailer.

  • Mail on Sunday prepares spring launch for standalone You mag

    Thu, 1 Dec 2005

    The Mail on Sunday's You magazine is to go on sale on newsstands on Mondays and Tuesdays, starting in the spring, according to industry insiders.

  • Mazda seeks partners for models' community sites

    Thu, 1 Dec 2005

    Mazda is talking to major hotel chains and other leisure-related brands, with a view to making them marketing partners for its existing MX-5 community website and planned RX-8 site, as part of a major relaunch of its online activities from April next year.

  • Media Masters creates prize draw for Age Concern's Weekly Lottery

    Thu, 1 Dec 2005

    Media Masters has created a tell-a-friend prize draw for Age Concern's Weekly Lottery. Site visitors provide e-mail addresses for three friends, who are then entered into a lottery. If one wins, the sender also wins.

  • Mercedes and Smart face marketing redundancies

    Thu, 1 Dec 2005

    Marketing jobs at Mercedes-Benz and Smart could be at risk after parent company DaimlerChrysler announced it is to make 130 UK staff redundant out of a total slightly above 850.

  • Morgan Stanley director warns against chasing 'card tarts'

    Thu, 1 Dec 2005

    Credit-card companies should stop chasing "credit-card tarts" and start building customer loyalty, says Morgan Stanley consumer marketing director Patrick Muir.

  • MSN signs five leading footballers

    Thu, 1 Dec 2005

    MSN has signed five leading footballers to provide exclusive content for its news services during next year's World Cup. The five are England's Michael Owen, Brazil's Ronaldinho, Italy's Gianluigi Buffon, Spain's Xabi Alonso and the Netherlands' Edgar Davids.

  • New Campaign - Honda

    Thu, 1 Dec 2005

    Wieden & Kennedy's much-anticipated follow-up to the multi-award winning Honda "Grrr" campaign breaks on Friday. "Impossible Dream" features past and present Honda products, including the very first Super Cub C100 bike produced in 1958 and a H

  • New Campaign - Lastminute.com

    Thu, 1 Dec 2005

    Viacom Outdoor is unveiling digital advertising screens on London buses this week, with Lastminute.com as its first client. The online travel company has booked the full-colour, bus-side displays for 12 weeks, with a campaign planned by Smarter Communications.

  • New graphic identity for the English Table Tennis Association

    Thu, 1 Dec 2005

    Karmarama has created a new graphic identity for the English Table Tennis Association, as part of a rebranding exercise. The work includes a new logo and colour scheme.

  • News International hands media account to MindShare

    Thu, 1 Dec 2005

    News International has handed its £25m media account to MindShare.

  • Nuclear at its core

    Thu, 1 Dec 2005

    As the UK Energy Review launches this week, arguments on the future of power generation fly in opposite directions. Can the nuclear industry find a way to shed past safety issues and offer an alternative to supply shortages and reduced carbon emissions? asks Nathalie Kilby

  • P&O to be bought by Dubai Ports World

    Thu, 1 Dec 2005

    P&O, the British shipping group, is to be bought by Dubai Ports World in a deal worth £3.

  • Pizza Hut unveils '50 per cent bigger' pizza

    Thu, 1 Dec 2005

    Pizza Hut is launching a pizza under the Big New Yorker brand that is 50 per cent bigger than its standard products. The fast-food chain says it is its biggest pizza yet.

  • Power surge to keep individual information close and personal

    Thu, 1 Dec 2005

    As information and knowledge become more personal assets, management services catering for individual needs will change the marketing equation

  • Reverse search for online to go forward

    Thu, 1 Dec 2005

    I was amused reading Guy Phillipson's long-term predictions on the future of search, which included the GoogleFez hat that will solve all our information needs, in his article on paid-for search (MW November 10).

  • 'Safe hands' to pour oil on JWT's troubled waters

    Thu, 1 Dec 2005

    JWT London's appointment of former Bates and Young & Rubicam chief executive Toby Hoare as executive chairman of its UK operations (MW last week) follows the agency's attempts to reposition itself as a creative powerhouse, which has been met b

  • Sony Ericsson to take first steps into advertiser-funded programming

    Thu, 1 Dec 2005

    Sony Ericsson is to take its first steps into advertiser-funded programming by hosting a live music event called Christmas Calling. The event, which will air on Channel 4 in December, has been created by Freedom Media.

  • St Luke's wins £70m launch business for BT Openreach

    Thu, 1 Dec 2005

    St Luke's has been appointed to handle the £70m launch of BT's new Openreach division, after the agency decided not to repitch for the £17m business-to-business account, which is being reviewed.

  • Stationery Box appoints Chris Boardman

    Thu, 1 Dec 2005

    Stationery Box has appointed Chris Boardman as its first buying and marketing director, amid the chain's UK expansion plans. Boardman is to join the retailer in January from Wilkinson, where he was a buyer. He will report to chief executive Alan Gaynor.

  • Superdrug scraps £10m above-the-line advertising

    Thu, 1 Dec 2005

    Superdrug, the health and beauty retail chain, is axing all of its estimated £10m above-the-line creative work with immediate effect.

  • Teddyphone Ltd launches teddy bear-shaped mobile phone

    Thu, 1 Dec 2005

    Teddyphone Ltd has launched a teddy bear-shaped mobile phone aimed at children as young as four. Earlier this year, the Health Protection Agency discouraged the use of mobile phones by children under eight. The phone's manufacturer says it will help parents keep track of children, while also being designed to reduce the risk of dangerous handset emissions.

  • Tesco builds in-house publishing team

    Thu, 1 Dec 2005

    Tesco is building an in-house publishing team in its marketing department to capitalise on its burgeoning non-food product range.

  • The cat's whiskers

    Thu, 1 Dec 2005

    Stella David's 'work hard, play hard' ethos has worked wonders for Bacardi in the UK, but can she repeat the trick now that she has been given global responsibility for the brand? By Sonoo Singh

  • The little question of size

    Thu, 1 Dec 2005

    A big, headline-grabbing show is all very well, but some audiences demand a more personal approach. And smaller events, done properly, can generate sizeable sales. By Pete Roythorne

  • The public wants a permanent break from ad bombardment

    Thu, 1 Dec 2005

    There is no financial incentive for media owners to reduce advertising - GCap's share price fell after it announced such a strategy for Capital FM, but the alternative offers a bleak future for advertisers

  • The7stars wins planning and buying account for Crown Golf

    Thu, 1 Dec 2005

    The7stars has won the £1m planning and buying account for Crown Golf.

  • Thomas Cook appoints the Marketing Store

    Thu, 1 Dec 2005

    Thomas Cook has appointed the Marketing Store to create a multi-million pound campaign, following a three-way pitch. The agency will develop a series of partnership promotions to drive customer numbers and revenue, and improve marketing efficiency for the travel company.

  • Thomson in interactive window trial

    Thu, 1 Dec 2005

    Travel company Thomson is trialling the UK travel industry's first interactive window display at its Leicester store.

  • Time to eat, drink and be, er, quite upset

    Thu, 1 Dec 2005

    Bargain Booze marketing manager Matt Leach is not a happy man. In fact he's spitting feathers.

  • Times Newspapers fills top marketing job

    Thu, 1 Dec 2005

    Times Newspapers Limited (TNL), which publishes The Times and The Sunday Times, as well as Times Online, has appointed Simon Bell as sales and marketing director.

  • TiVo to launch an advertising search service

    Thu, 1 Dec 2005

    TiVo, the digital video recorder manufacturer, is to launch an advertising search service from spring 2006. It will provide 'relevant and targeted' advertising to subscribers who want to view specific categories.

  • Tough times for the forces of reaction

    Thu, 1 Dec 2005

    Two years ago, the ASA roundly condemned British Nuclear Fuels' (BNFL's) last advertising campaign: 'The future of the environment is in safe hands'. It isn't, ruled the ASA; or rather, BNFL could not substantiate the claim.

  • Travel operators ready to cut out the middle man

    Thu, 1 Dec 2005

    The annual Association of British Travel Agents convention, held last week in Marrakech, was dominated by Thomson's announcement that it is lowering the commission it pays to high street travel agents for selling its holidays, from a double-digit percentage to just seven per cent. On Monday, Thomas ...

  • TV is changing, but are the broadcasters falling behind?

    Thu, 1 Dec 2005

    The yearly TV deals are being finalised, and the murmurings of discontent are louder than ever. It is time broadcasters came up with a new model for the digital world. By Charlie Makin

  • United Co-operatives

    Thu, 1 Dec 2005

    As part one in a one-part strand, the Diary brings you its page 26 pin-up.

  • US cereal café chain plans to break into the UK market

    Thu, 1 Dec 2005

    Cereality, the US fast -food chain that serves brand-name breakfast cereals, looks set to open in the UK next year, as part of the company's worldwide expansion plans.

  • Vodafone appoints Dominic Chambers

    Thu, 1 Dec 2005

    Vodafone has appointed Dominic Chambers as head of brand and marketing communications in the UK following the departure of Martin Tod earlier this year (MW May 19). Chambers, a former marketing director of Uniqlo, has been occupying the role temporarily since Tod's departure.

  • Whisky body seeks legal protection of definitions

    Thu, 1 Dec 2005

    Terms such as "single malt" and "Speyside" are likely to be given legal protection, under an agreement between the Scotch Whisky Association (SWA) and the Scottish Executive announced earlier this week.

  • Who needs protection?

    Thu, 1 Dec 2005

    There is no shortage of experts waiting to advise companies on how to exploit their sponsorship deals effectively, but brands must look beyond merely insuring against disaster, says David Benady

  • Why Diageo is right to hold agencies to account

    Thu, 1 Dec 2005

    Diageo's strategy to review agencies by performance, best practice and pay (MW November 10) comes as no surprise.

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