Marketing Week
11 February 2010
-
John West to start canned fish education campaign
11 February 2010
John West Foods, the canned fish brand, is preparing a multimillion marketing campaign in a bid to educate the public on how to enjoy its product range beyond sandwiches and pasta bakes.
-
Accurate data will make DM appear green
11 February 2010
The demand by MPs for action on the environment from direct marketers (MW 28 January) highlights important challenges the industry is facing.
-
BA raids Dulux owner for head of global marketing
11 February 2010
Airline fills global marketing role as Q3 financial results show return to profit
-
Brand image at forefront of innovation
11 February 2010
Exclusive research by Marketing Week reveals agencies and their clients agree the impact of design on campaigns can only increase.
-
Child car seats return to TV
11 February 2010
Britax Excelsior, the child car seat manufacturer, is launching its first TV advertising campaign for more than 20 years.
-
England 2018 kicks off drive to boost FIFA World Cup bid
11 February 2010
England 2018, the team leading England’s bid to host the FIFA World Cup, is ramping up its marketing efforts to win support for its campaign among football fans.
-
Give analysts insight
11 February 2010
They think of it only in simplistic terms/ communications and ad campaigns. They know growth drives shareholder value, but they more naturally default to the primary drivers of their discipline - cutting costs and executing M&A deals - as that’s where quick short-term impact can be felt.
-
Heads control heartstrings in appeal stakes
11 February 2010
Research seen exclusively by Marketing Week reveals that charities must demonstrate a return on investment if their fundraising campaigns are to persuade the public to give generously.
-
I am thinking of setting up a formal mystery shopper service in lieu of lattes
11 February 2010
Our ’man on the inside’ provides a view from the top of the marketing tree
-
Lego to push new range through kids' channel deal
11 February 2010
Toy brand Lego is to build on its resurgent popularity with a series of commercial deals with Turner Broadcasting’s Cartoon Network.
-
Magic plots marketing push to regain London's top spot
11 February 2010
Bauer station to launch ad drive after losing London crown to Global’s Heart.
-
Marketers call on design to play greater strategic role
11 February 2010
Design will have a bigger impact on marketing this year, according to exclusive Marketing Week research.
-
Multichannel retail brands have the edge
11 February 2010
@ Your analysis urging retailers to bring all sales channels under one umbrella (MW January 28) really rang true. The need for retailers to plug the gaps in their multichannel strategies is something that we as an agency have been passionately advocating for some years now.
-
Police, camera, reaction
11 February 2010
Police forces across the UK are using a variety of old and new media channels to run marketing campaigns that aim to raise public confidence in their performance.
-
Put your brand in hands of mother
11 February 2010
The campaigning clout of mums on parenting websites is widely documented in the media but their power is spreading to influence people’s purchasing decisions - opening up marketing potential for brands that can find the right approach in.
-
Snickers and Mirror crack 'More Nuts' collaboration
11 February 2010
Snickers has struck an exclusive media partnership with the Daily Mirror to set four Snickers fans four physical challenges under the “More Nuts” banner.
-
Stop putting social media cart before content horse
11 February 2010
Marketers failing to exploit the power of social media should turn the clock back 100 years and take a good look at the Michelin Guide
-
Strong argument for a line of succession
11 February 2010
This was one of those rare press days when potential Leader columns were in abundance. I already had this column written several times before news events repeatedly forced me to start again. Subsequently I’m writing this one very much on the fly.
-
Stuart Smith on Kraft and Cadbury
11 February 2010
I’m reliably informed that former Cadbury European chief Tamara Minick-Scokalo is to become Kraft’s head of European confectionery.
-
This dummy run surely sets a new standard in hoaxing
11 February 2010
What have new freesheet The London Weekly and origami paper got in common? They are both designed to fold quickly
-
Toyota will bounce back after current recall crisis
11 February 2010
Toyota will bounce back after current recall crisis
-
Two-way conversation with critics is best brand defence
11 February 2010
Brands have to stop using tactical corporate methods to silence their customers. Toyota’s president and chief operating officer Jim Lentz sits in front of an autocue, reading a scripted apology for the recall of 1.8 million vehicles because of faulty pedals. The set-up seems desperate and an attempt to save the brand from global humiliation.
-
Yellow Pages to relaunch directories in compact size
11 February 2010
The Yellow Pages directories will be reduced in size this summer in an effort to stay well established in consumers’ minds and encourage advertisers.
