Marketing Week
11 March 2010
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6X brewer to sponsor pub quiz show on Absolute
11 March 2010
Wadworth Brewery is to sponsor a specially created show on Absolute Radio as part of a marketing push to raise awareness of its pub network and brands.
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A turning of the tide for commercial broadcasters
11 March 2010
Significant policy shifts at the BBC, Google and ITV suggest that change is in the air for television broadcasters in the UK.
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Camelot puts fun back into scratchcard marketing
11 March 2010
Camelot has repositioned its National Lottery Scratchcard brands with the aim of highlighting the “playfulness” of its range.
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Client partnerships in print titles offer mutual benefits
11 March 2010
Study shows press ads have more impact when run with similar campaigns.
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Drumming up a bigger bang for less buck
11 March 2010
Brands may be spending less on corporate hospitality but the real issue facing suppliers is laying on tailor-made experiences that exceed expectations.
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FT's loyal audience puts the brand in enviable position
11 March 2010
The comments from Ben Hughes on the FT’s plans to extend the brand while generating additional revenue came as little surprise (MW 4 March).
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I reckon you'll never truly let go. Entrepreneurial marketing directors never do
11 March 2010
As I strolled through the marketing department earlier this week, my team was busy gossiping in a group huddle. They were acting very strangely and rushed to hide whatever it was they were all looking at.
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Keep message consistent on every channel
11 March 2010
Research exclusive to Marketing Week has pinpointed six purchasing personalities based on whether a consumer is shopping with price or a product in mind.
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Keith Weed nets new CMO role at Unilever
11 March 2010
Expanded role now includes control over communications, with a place on the board.
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Labour must reconsider marketing strategy
11 March 2010
The Labour Party should not focus on direct marketing to try to win votes for the rest of the General Election campaign, according to more than half (56%) of those participating in the latest MarketingWeek.co.uk poll.
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M&S goes to public vote for its latest eco initiative
11 March 2010
Marks & Spencer is launching an environmental initiative inviting customers to suggest eco ideas the retailer can implement into the business.
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Manual over-ride must be an automatic option
11 March 2010
Marketers must get under the skin of automated decision-making systems so they can help them make the right choice.
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No longer the dumb waiter
11 March 2010
A new approach to franchises is gathering sway that treats the relationship less like a ’master and servant’ set-up and more like a marriage of equal sides. Giving franchisees more input can have its pitfalls, but brands are finding the benefits far outweigh the negatives.
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Offers that matter
11 March 2010
The way we communicate with customers has changed irrevocably due to technology, and retailers must target customers through multiple touchpoints while ensuring that their marketing messages are relevant, engaging and timely. Customers now expect more from the retail experience than just a transaction.
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On the inside track
11 March 2010
A spoonful of microchip and a measure of motherboard are both parts of the recipe that make up a computer. But these ingredient components can be brands in their own right and have to decide how to market themselves.
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Ruth Mortimer on going Fairtrade
11 March 2010
Watching TV the other night, I noticed an interesting phenomenon. An ad for Galaxy chocolate proclaimed that people could feel great eating it, not only for the taste but also the fact that it had joined up with the Rainforest Alliance (RA). For those of you unclear on the significance of this, the RA is a scheme that aims to make businesses more sustainable and fair. In other words, it’s a logo that Galaxy can use to show it is trying to act in a sustainable way.
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SMG and Union form experiential division
11 March 2010
Starcom MediaVest Group (SMG) is launching a dedicated experiential marketing division called SMG Experience.
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Stuart Smith on Unilever's CMO
11 March 2010
Congratulations to Keith Weed, who has just been appointed Simon Clift’s successor as global CMO at Unilever.
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Take a chance on wheel of online chat fortune
11 March 2010
The random nature of fast-growing online chat site Chatroulette can help marketers understand just what consumers want.
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Tools of engagement in hands of customer
11 March 2010
Domino’s Pizza is about to test a new tool that will give its customers the opportunity to become media owners and earn themselves some revenue from the brand’s marketing.
