Marketing Week
19 December 2002
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Adidas creates core product chiefs in N European revamp
Thu, 19 Dec 2002
Adidas has created three senior marketing positions as part of a restructure of its marketing communications department. The team will be part of its new northern European division, Area North.
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An angel appeared, saying: 'Behold! The tagless T-shirt'
Thu, 19 Dec 2002
The leap of faith required to believe in Santa and the miracles of Jesus is far smaller than that required to accept the creation of the label-less T-shirt, says Iain Murray
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Applying science
Thu, 19 Dec 2002
A conflict between creativity and measurement lies at the heart of much DM work. Agencies want free rein, clients want reliability - and many of the skills which would allow the two to be combined are being slowly lost. By David Reed
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AXA Investment Managers looking for marketing director
Thu, 19 Dec 2002
AXA Investment Managers is looking for a marketing director following the promotion of Julia Choudhury to head of retail.
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Bargains galore at new year ad sales
Thu, 19 Dec 2002
As media owners battle with falling ad activity and industry consolidation, advertisers can look forward to a year of opportunities, says David Benady
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BBC Broadcast creates campaign to promote FA Cup
Thu, 19 Dec 2002
BBC Broadcast has created a campaign to promote the FA Cup, which features footballers Gianfranco Zola, Ashley Cole, Jamie Redknapp and Emile Heskey. The campaign breaks on December 21 and uses the strapline: 'It's giant killing time again. The FA Cup; great drama from the BBC.'
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Beyonce Knowles the new face of Pepsi-Cola
Thu, 19 Dec 2002
PepsiCo has signed up Destiny's Child singer Beyonce Knowles as the new face of Pepsi-Cola, to replace Britney Spears.
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British Sky Broadcasting not breached competition laws
Thu, 19 Dec 2002
The Office of Fair Trading has found that British Sky Broadcasting has achieved a dominant position, but has not breached competition laws.
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BSkyB teams up with Digital Bridges
Thu, 19 Dec 2002
BSkyB has teamed up with Digital Bridges to allow Sky Active users to download games onto their mobile phones using their Sky remote control.
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Business a.m. to close this week
Thu, 19 Dec 2002
Business a.m., the Scottish daily newspaper, is to close this week. Owners Bonnier are in negotiations to sell the title to the owner of weekly publication Financial News, who would revamp the title as a specialist weekly.
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Business Age magazine shut down
Thu, 19 Dec 2002
Business Age magazine has been shut down. The magazine was first launched by Tom Rubython in 1992.
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Cadbury Schweppes acquires Pfizer's confectionery business, Adams
Thu, 19 Dec 2002
Cadbury Schweppes has acquired Pfizer's confectionery business, Adams, for £2.7bn. The deal will give Cadbury control of brands such as Chiclets, Dentyne, Trident, Bubblicious and Bubbaloo.
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Campaigning for a safer Christmas
Thu, 19 Dec 2002
Awareness campaigns are becoming more common at Christmas. However some critics argue that over-exposure to such messages may cause the public to ignore them or, worse, create a state of panic. By Sonoo Singh
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Campaigning for a safer Christmas
Thu, 19 Dec 2002
Awareness campaigns are becoming more common at Christmas. However some critics argue that over-exposure to such messages may cause the public to ignore them or, worse, create a state of panic. By Sonoo Singh
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Cinema campaign for the Mayor of London
Thu, 19 Dec 2002
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Copycats do not add value or innovation
Thu, 19 Dec 2002
Followers of the market might be willing to let others take the risk of launching a "me-too", once a formula has proven successful (MW December 5). However, an important distinction needs to be drawn between copying the idea and copying the packaging.
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Credit Agricole buys rival Credit Lyonnais
Thu, 19 Dec 2002
Credit Agricole, the French bank, has brought rival Credit Lyonnais for e20bn (&£12.9bn).
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David Droga made worldwide creative director of Publicis Worldwide
Thu, 19 Dec 2002
Saatchi & Saatchi's executive creative director David Droga has been promoted to worldwide creative director of Publicis Worldwide.
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David Droga made worldwide creative director of Publicis Worldwide
Thu, 19 Dec 2002
Saatchi & Saatchi's executive creative director David Droga has been promoted to worldwide creative director of Publicis Worldwide.
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Deutschland unter alles?
Thu, 19 Dec 2002
Are you convinced that you made the right decision in printing the letter in the issue dated November 21 from Emma Sagar of MSB&K, containing a volley of unwarranted stereotypical racist abuse towards German people?
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Evening Standard appoints Claudette Laws
Thu, 19 Dec 2002
The Evening Standard has appointed Claudette Laws as head of planning of its advertising department. She joins from the Independent Solutions department at The Independent.
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Fallon confirmed as agency for Velvet
Thu, 19 Dec 2002
Fallon has been confirmed as SCA Hygiene Products' agency for its Velvet toilet tissue brand. The brand moved from Publicis after it was forced to resign the business when it won Procter & Gamble's tissue accounts.
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Fallon confirmed as agency for Velvet
Thu, 19 Dec 2002
Fallon has been confirmed as SCA Hygiene Products' agency for its Velvet toilet tissue brand. The brand moved from Publicis after it was forced to resign the business when it won Procter & Gamble's tissue accounts.
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Firetrap boss takes Pepe Jeans UK helm
Thu, 19 Dec 2002
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First Drinks appoints George Thomson
Thu, 19 Dec 2002
First Drinks has appointed George Thomson as managing director of William Grant & Sons Scottish sales. He will develop the whisky brands Balvenie, Brants, Glenfiddich and OVD in Scotland.
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Freeview set for a bumpy ride?
Thu, 19 Dec 2002
Freeview seems set for a bumpy ride, according to research from BMRB International showing that only nine per cent of those that do not have access to digital TV say they would be very likely to acquire a Freeview box in the next 12 months.
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Hark! The husky clockstars sing
Thu, 19 Dec 2002
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I'm dreaming of a greener Xmas card
Thu, 19 Dec 2002
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Is the truth so hard to swallow?
Thu, 19 Dec 2002
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IS to take Optical Revolution brief
Thu, 19 Dec 2002
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ITV2 to increase its broadcasting hours
Thu, 19 Dec 2002
ITV2 is to increase its broadcasting hours, taking it to a 24-hour daily schedule.
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Jack Daniels UK distribution rights at the centre of a legal battle
Thu, 19 Dec 2002
Jack Daniels Tennessee Whisky’s UK distribution rights are at the centre of a legal battle as owner Brown-Forman and distributor Diageo Great Britain wrangle over whether Diageo has met performance criteria well enough to be able to renew its distribution rights.
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Jeffrey Wilkinson joins Southcorp
Thu, 19 Dec 2002
Southcorp, the Australian wine company, has appointed Jeffrey Wilkinson as president of its UK and European operations to succeed Mario Micheli.
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Kellogg's Cornflakes to sponsor Capital's new-look Breakfast show
Thu, 19 Dec 2002
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LBC is launching £1m poster campaign
Thu, 19 Dec 2002
London talk-radio station LBC is launching a £1m poster campaign to raise awareness of its new 97.3 FM frequency and schedule.
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M&C Saatchi's multi-million pound campaign for Freeserve
Thu, 19 Dec 2002
M&C Saatchi has devised a multi-million pound advertising campaign for Freeserve. The TV ads will air on Boxing Day and encourage internet users to 'Join the Freedom movement'.
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Masius appointed by Mellon Global Investments
Thu, 19 Dec 2002
Masius has been appointed by Mellon Global Investments to handle the £1.5m advertising account for its UK asset management subsidiary, Newton Fund Managers.
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McCann WorldGroup appointed by Mobile Systems International Cellular Investments
Thu, 19 Dec 2002
McCann WorldGroup has been appointed by Amsterdam-based Mobile Systems International Cellular Investments to handle its $40m (£25m) pan-African Celtel business.
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McCann WorldGroup appointed by Mobile Systems International Cellular Investments
Thu, 19 Dec 2002
McCann WorldGroup has been appointed by Amsterdam-based Mobile Systems International Cellular Investments to handle its $40m (£25m) pan-African Celtel business.
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Mintel Group's global services chief killed in cycling accident
Thu, 19 Dec 2002
The Mintel Group's global services chief, Eric Briggs, has been killed in a cycling accident.
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N&S planning spoiler title to EMAP's Closer
Thu, 19 Dec 2002
Northern & Shell (N&S) is understood to be planning a celebrity magazine called Wow! to rival EMAP's recently launched Closer.
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N&S planning spoiler title to EMAP's Closer
Thu, 19 Dec 2002
Northern & Shell (N&S) is understood to be planning a celebrity magazine called Wow! to rival EMAP's recently launched Closer.
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New design for Lucozade and Lucozade Sport
Thu, 19 Dec 2002
GlaxoSmithKline is launching a new design for Lucozade and Lucozade Sport developed by the Sea Change Creative Partnership.
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New owner Walkers transfers Wotsits task from BBH to AMV
Thu, 19 Dec 2002
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O2 to sponsor Network Chart
Thu, 19 Dec 2002
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Oliver & Graimes creates Kuoni Travel's campaign
Thu, 19 Dec 2002
Oliver & Graimes has created Kuoni Travel's £1.5m national outdoor and London Undergound campaign. Media was handled by Mediaedge:CIA.
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Points of light in a lowering sky
Thu, 19 Dec 2002
The best thing that can be said about 2002 is that it is nearly over. Surely we cannot, economically speaking, be about to experience another year which is its equal in sombre forecasts, downbeat developments and depressing false starts. Or can we?
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Powergen's former marketing director now working on branding projects
Thu, 19 Dec 2002
Powergen's former marketing director John Evans is working on branding projects for the energy company and its parent group Eon. His new role will not be decided until early next year.
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Powergen's former marketing director now working on branding projects
Thu, 19 Dec 2002
Powergen's former marketing director John Evans is working on branding projects for the energy company and its parent group Eon. His new role will not be decided until early next year.
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Primus inter pares: how digital enables neutrality
Thu, 19 Dec 2002
Neutrality has been a hot topic in 2002. To achieve it, media must be integrated, and one in particular makes very good glue. Dan Clays takes a partisan view
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Proximity London appoints John Baker
Thu, 19 Dec 2002
Proximity London has appointed John Baker as head of digital services. Baker was previously managing director of Organic, until it merged with Agency.com in July this year.
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Review threatens Bates' £32m BSkyB business
Thu, 19 Dec 2002
BSkyB is seeking an agency to handle the £2m advertising business for its video recorder service Sky+. The move has prompted speculation that the company could review the rest of its £32m advertising business handled by Bates UK It is expected
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Royal Air Force ad to break on December 29
Thu, 19 Dec 2002
J Walter Thompson has created an interactive TV, radio and press campaign for the Royal Air Force, due to break on December 29. Media was planned by Manning Gottlieb OMD and bought by MediaVest, OMD and Mediacom.
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Steven Sharp and Richard Smith to leave Arcadia
Thu, 19 Dec 2002
Arcadia group marketing director Steven Sharp and its group marketing manager Richard Smith are to leave the company within the next month following its takeover by retail entrepreneur Philip Green.
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Steven Sharp and Richard Smith to leave Arcadia
Thu, 19 Dec 2002
Arcadia group marketing director Steven Sharp and its group marketing manager Richard Smith are to leave the company within the next month following its takeover by retail entrepreneur Philip Green.
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The high street merry-go-round
Thu, 19 Dec 2002
Department stores have suddenly become interesting, as a number of high profile entrepreneurs circle for the kill. But can their business wizardry turn these outlets into something that diverts customers away from a snappier, better presented
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The Observer to sponsor Lee Miller photography exhibition
Thu, 19 Dec 2002
The Observer is to sponsor the Lee Miller photography exhibition, which will run at the Whitworth Art Gallery in London from January to the end of April.
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The Times to sponsor sports news bulletins on Virgin Radio
Thu, 19 Dec 2002
The Times is to sponsor the sports news bulletins on Virgin Radio's daily breakfast and drive-time shows, as well as the Saturday football show in a six-month deal.
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The Times to sponsor sports news bulletins on Virgin Radio
Thu, 19 Dec 2002
The Times is to sponsor the sports news bulletins on Virgin Radio's daily breakfast and drive-time shows, as well as the Saturday football show in a six-month deal.
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TV campaign for British Gas
Thu, 19 Dec 2002
BMP DDB has created a TV campaign for British Gas, which breaks on December 22. Media is through Carat.
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UK Style's Lunch in the Garden to be sponsored by Marshalls
Thu, 19 Dec 2002
UK Style's Lunch in the Garden is to be sponsored by Marshalls, the UK's leading manufacturer of concrete, clay and stone garden products. The 12-month sponsorship was negotiated by IDS.
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United Utilities reviews its media buying and planning
Thu, 19 Dec 2002
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US toy brand Shelcore to launch in UK
Thu, 19 Dec 2002
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US toy brand Shelcore to launch in UK
Thu, 19 Dec 2002
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Van Heusen in talks to buy Calvin Klein
Thu, 19 Dec 2002
Van Heusen, the shirt maker, is in talks to buy fashion company Calvin Klein.
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Visa CEMEA to reduce its shortlist
Thu, 19 Dec 2002
Visa CEMEA will reduce its shortlist for its multi-million advertising business from four to two this week. The four on the list are BBDO Worldwide, Grey Worldwide, Lowe and Saatchi & Saatchi.
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Visa CEMEA to reduce its shortlist
Thu, 19 Dec 2002
Visa CEMEA will reduce its shortlist for its multi-million advertising business from four to two this week. The four on the list are BBDO Worldwide, Grey Worldwide, Lowe and Saatchi & Saatchi.
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Waging war is no way to secure economic future
Thu, 19 Dec 2002
With war virtually inevitable and corporate leadership gone awry, the buoyancy of the UK economy has become completely unpredictable. By George Pitcher
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Well, Are You Still Here?
Thu, 19 Dec 2002
After 2001's slide into slough, many analysts hoped - even predicted - conditions would be improving by the end of 2002. Some chance. Marketing Week reporters round up a year of redundancies and restructuring
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Who's stepping in at Boots?
Thu, 19 Dec 2002
Sainsbury's assistant managing director Sara Weller, Tesco marketing director Tim Mason and former Arcadia chief executive Stuart Rose have all been tipped to take over as Boots chief executive when Steve Russell leaves next year.
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Yahoo! UK & Ireland appoints Alex Khan
Thu, 19 Dec 2002
Yahoo! UK & Ireland has appointed Alex Khan as head of agency sales, and Seamus Hunn as head of client services.
