Marketing Week
19 November 2009
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Asda's green credentials deserve to be questioned
19 November 2009
Almost two-thirds of voters (65%) in MarketingWeek.co.uk’s latest poll believe that Asda deserves to be ranked as the “least green” of the supermarkets in a recent Consumer Focus report.
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Consumer engagement is not brand ownership
19 November 2009
No matter how important customers are, marketers need to remember that the true brand owners are company shareholders
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Converting clicks into cracker sales
19 November 2009
Shoppers are planning to buy more of their presents online, and new research highlights the tactics that will tempt them to one site over another. By Louise Jack
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Co-op is best at umbrella marketing
19 November 2009
The first advert to use the music of Bob Dylan, which brought our food, travel, pharmacy, bank, insurance and funeralcare businesses under one brand, is without doubt the umbrella marketing success story of 2009.
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Dark horse emerges to raise the iPhone stakes
19 November 2009
White-label mobile handset supplier HTC has fixed its sights on Apple as it steps up its efforts to become a dominant brand in the lucrativesmartphone market.
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Do not underestimate value of putting customers first
19 November 2009
It is refreshing to hear that high-street banks are seriously addressing how they can effectively use their online presence to match their product offerings to customers’ goals (Bank websites need stronger connection, MW last week). However, it is vital that banks now take a multichannel, 360 degree approach to prospective and existing customers and not underestimate the value that a truly customer-centric approach can yield.
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Does your brand have the stretch factor?
19 November 2009
O2 is stretching its brand into healthcare, education and financial services as it seeks to bring great customer experiences to new sectors, but should your business consider a similar strategy? O2’s marketing team explains to Mark Choueke how they did it
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Freesheet Metro plans marketing campaign
19 November 2009
Free morning newspaper Metro has appointed Quiet Storm to develop a number of campaigns following the recent upheaval in London’s free publication market.
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Girltalk lays a strong base for growth
19 November 2009
Cult make-up brand Barry M aims to be as big as Rimmel and has launched a social networking site to harness the help of consumer power.
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Greene King picks Hertz boss to head retail brands
19 November 2009
Greene King has appointed former Luminar and Hertz Europe marketer Christian Poole to help build its retail brands.
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Indies fighting back
19 November 2009
They often have public sympathy on their side, but the one weapon they have lacked until now is strategic information that would enable them to make better choices and capture customers’ loyalty to protect their businesses against rival attacks on their market share.
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Industry attitudes: Direct Mail
19 November 2009
The direct mail industry is optimistic about the future despite the recession, as Marketing Week research reveals.
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Jazz FM aims for audience boost with Euro network
19 November 2009
Jazz FM will become the first UK station to broadcast on Ondas Media, a Europe-wide satellite radio platform, as the radio station looks to boost listener numbers and advertising revenues.
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Locog names first director of brand and marketing
19 November 2009
The London Organising Committee of the Olympic Games (Locog) has appointed Greg Nugent to the newly created role of brand and marketing director.
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Macleans to replace DFS as Dancing on Ice sponsor
19 November 2009
Oral-care brand Macleans has signed up to sponsor the next series of ITV1’s Dancing On Ice.
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Online travel brand hunts agency for 2010 revamp
19 November 2009
Online travel brand On The Beach is planning to launch its first integrated campaign for next year and is hunting for an agency to work on the advertising campaign.
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Optimism on the increase among MCCA members
19 November 2009
The number of agencies expecting a fall in client spend has dropped from 50% last quarter to 6% in the current one, according to research carried out by the MCCA.
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P&G gets the measure of online advertising
19 November 2009
In an effort to bring more brand money online, the nature of the relationship between media owners and brands is changing
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Price cutting can damage brand image
19 November 2009
Cutting prices is and has always been seen as a short-term solution that devalues an established brand and is detrimental to its long-term image and profitability.
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Put the customer first, then success will follow
19 November 2009
O2’s 21 million customers makes it the biggest telecoms company in the UK. Larger, as we learned last week, than its former parent BT (19.4 million landlines). There is no doubt that, like all businesses, O2 faces its own set of challenges right now - our news story on page 4 alone confirms that. But what’s interesting is the nature of O2’s structure as a business and how it equips the senior management to deal with such challenges. For O2 is led, truly led, by marketers.
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Secret Marketer sounds off about car sales
19 November 2009
Our ‘man on the inside’ provides a view from the top of the marketing tree.
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Snack brands blast Which? over 'lunchbox baddies' claim
19 November 2009
Children’s snack food brands have hit back at a consumer report that says the “healthy impression” given by kids’ lunchbox foods is misleading.
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Watchdog attacks 'disjointed' campaign
19 November 2009
Local healthcare trusts have wasted £5.5m on a series of disjointed branding and marketing initiatives to encourage young people to be tested for chlamydia, according to a report by the public spending watchdog.
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Where's the real power? Google versus Murdoch
19 November 2009
The obvious answer might be Murdoch, but beyond the hippy exterior of Google is a giant ‘organiser’ that holds sway across the globe
